You spent hours writing a blog post. You press publish. You eagerly wait for the world to notice you.
Here we go; your rise to blogging fame is on its way!
No comments, no Facebook likes, not even a tweet.
Your post went completely unnoticed and you join the ever-growing list of bloggers that never went anywhere.
You know, you might just be a bad writer?
But you don’t want to hear that. You want to hear the solution to solve your problem. You want to hear the secret ingredient that will make you into a prolific blogger.
Well, you can take some comfort in knowing that there are plenty of good writers that fail too.
The quality of your content will determine your success; there is no doubt about that.
But without the right strategy in place, it doesn’t really matter how good you are at writing, you will still fail.
The fact is, the blogging world is ridiculously overcrowded, and with more and more bloggers starting up every day, it’s only going to get worse.
It might not be your content that is the issue. It might be the following:
You Don’t Have the Right Connections
If the right people don’t know and trust you, but more importantly, if they don’t trust your content, your blog will never become popular.
Get the industry experts within your niche to promote your content for you. Imagine the impact of somebody with 100,000 followers relevant to your industry.
That amount of targeted traffic will get you recognised, it will make your blog popular, it will bring your blog powerful social signals, and it will bring you success.
Create, develop and cherish your relationships with your fellow bloggers. They will determine your success.
You Aren’t Guest Posting Smartly
If your blog isn’t popular, utilise a blog that is.
This actually ties in nicely with developing the right connections. By producing an exceptional guest post for somebody’s blog, they will remember you.
They won’t forget the traffic that you brought them, and they will then trust you enough to help promote your own content.
It’s worth mentioning that I’m not talking about low quality guest posting here.
I’m talking about an exceptional post on an established, popular blog. It will bring you links to fuel your SEO; it will bring you exposure for your personal brand, it will bring you traffic.
Capture the audience from a popular blog, and through intelligent remarkable content, direct it to your own.
You Aren’t Writing Killer Headlines
Your post’s headline will be the first thing that people see. On Twitter, it’s pretty much the only thing people will see.
The difference between a viral post and an average post is often directly influenced by your headline.
With more and more people sharing content based on a headline, and not based on the actual content itself, writing a killer headline is ridiculously important.
Write killer headlines for your posts, get killer traffic.
So there we are, three reasons why your blog traffic sucks. Can you think of anymore?
I’d love to discuss them in the comments below!
Daniel Blinman works alongside Claire in her internet marketing consultancy- Mesmerised. Mesmerised offers businesses an alternative to working with an agency, offering transparent pay as you go SEO, pay per click, blogging and social media services.
Head over to the Mesmerised blog to hear more from him. You can also find him on Google+ or Twitter (@danblinman).