Right now, the CEOs at many SEO agencies are running around like headless chickens because the foundation for their entire business has just crumbled beneath them.
We wish they would just throw in the towel and file bankruptcy. But sadly, many of their innocent clients will be clueless to the entire thing and will continue to pay them, so their doors will remain open and client sites will continue to suffer.
So what’s going on?
Well, Guest blogging is dead.
That’s what the SEOs are saying anyway…
…Nothing has changed for the smart guys that were using guest blogging for traffic and exposure rather than links…
…Or the people utilising the blogging strategy that we will be discussing today.
Oh, did I also mention that the biggest guest blogging platform has been penalised?
Here’s the thing. Guest blogging became ridiculously spammy and overused just like any other scalable link building strategy, and it was only a matter of time until something like this happened.
So it’s time to start thinking outside of the box. We aren’t talking about building links or manipulating page-rank today….
We’re talking about reversing the entire strategy on its head.
People value sites that organise all of the very best content on a certain subject. In fact, sites that do this successfully go on to become the Huffington post’s, the search engine watch’s, and the Forbe’s…
And they don’t write any of their own content themselves; they source it from quality writers.
Think about that for a second.
Blogs like Forbe’s make an absolute killing from selling advertising because of their amazing content and none of that content is even written by them!
Can you see where I’m going with this?
Instead of writing guest posts for authority sites, why don’t you become an authority site by accepting guest posts from top writers?
So, I guess you want to find out how the game of sourcing writers is played, right?
Let’s get into that.
Finding Writers For The Reverse Guest Blogging Strategy
The first key thing we need to understand about this is that we want writers that are respected within your niche and have a large reach across social media.
These writers already have people following them on Twitter or Facebook who are interested in your topic or nice. So, when they tweet or share the post they write for you, those people will end up on your site.
The second key is to recognise that you have two things to exchange for the writer’s content. Either money or exposure…
…If you already have an authority site in a certain niche; writers will be willing to write for it for free, simply because they will benefit from the exposure and it will further their careers.
…If you are just starting out you may need to pay the writer in order for them to want to write for you.
So now that we get that, here are some places to find writers:
1) Search for your niche name + blogger or blog.
2) Create a write for us page on your website.
3) Target the writers that have written for your competition.
4) Use twitter.
Make sure you do some thorough research into the writers and the going price for a blog, and it is essential that you encourage the writers to share the post across social media.
Utilising the reverse guest blogging strategy effectively and you will become the next big authority in your niche.