Increase Your Installs with Google Ads for Apps
If you build it, they don’t necessarily have to come. Simply having your app listed on app stores isn’t enough. You need attention and users who will pay for installs and downloads, as well as…
If you build it, they don’t necessarily have to come. Simply having your app listed on app stores isn’t enough. You need attention and users who will pay for installs and downloads, as well as…
Whether you’re a plumber, electrician, HVAC technician, roofer, cleaner, tutor, or operate your small-to-medium business within a specific area, you’re familiar with the power of referrals. And while word-of-mouth is one of the strongest ways…
These days, everything is powered by AI and made to be “smart.” The revolution started with smartphones and here we are today, running Smart Campaigns in Google Ads. If you’re wondering whether they’re the right…
Not all Google Ads bidding strategies are equal. As I’ve mentioned in my Best Google Ads Bid Strategy article, one simple switch in your bidding strategy could even raise your conversions by 142%. So today, we’re…
In my blog, I often talk about subjects like key PPC tools for your campaigns, advanced strategies for maximising your ads’ effectiveness, and more. But today, I’d like to talk about the heart of what…
If you came here for the short answer, the average click-through rate across all industries stood between 3-5% in 2023. However, what you truly want is the long answer. And what a “good” CTR looks…
AI is everywhere; Google Ads has been integrating it for years. But in 2024, I want you to get ready for a big change: Demand Gen campaigns will replace Discovery campaigns by the end of…
Privacy changes are a fact of life (or advertising). But that doesn’t mean you have to opt out of customers’ data that will help you generate more ROI from your campaigns. In this article, I’ll…
2023 was an exciting year for digital marketing and advertising. But what’s cooking in the kitchen of the biggest advertising platform this year? I took a deep dive to bring you the most important changes…
Why do the heavy lifting yourself when you can get tools to do it for you? Throughout my Google Ads coaching and management career, I’ve found that the best place for your attention is the…
Once you’ve made your campaigns profitable, it feels like this is it – you’ve made it. But you’re just starting – now is the time to talk about increasing your Google Ads ROAS (Return on…
Your roofing solutions are fast, and your craftsmanship is impeccable. But when it comes to generating high-quality leads who won’t contest your proposals, there’s room for improvement. Fortunately, Google Ads can help! In this article,…
If you want to avoid long sales cycles and reach leads when they’re actively looking for solutions like yours, consider Google Ads for SaaS companies. While Google Ads is universally powerful, it comes with specific…
When your patients need experienced healthcare providers, they use Google to find them. And if you have a solid Google Ads strategy, you’ll appear in front of them when they need you the most. In…
If you own or run a car dealership owner and want to rev up your sales, Google Ads is your secret weapon! In this article, I’ll walk you through everything you need to know about…
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