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If you’ve ever opened Google Ads, set what felt like a sensible budget, and then watched your costs creep up without the right leads coming in… you’re not alone. Most business owners and marketers don’t…

AI advisors, expanded PMax reach through Waze, and more! November has been an interesting month in Google Ads News, and in this breakdown, I’ll show you everything you need to know to keep increasing your…

October’s here, and with it, fresh Google Ads news. From reporting improvements to policy changes, I’ll walk you through everything you need to know to keep your account fresh and performing with the highest returns….

Google Ads have always been about capturing intent, and nowhere is that clearer than with Google Maps ads. This ad type is perfect for attracting the leads looking for businesses like yours in your area. …

AI Max is Google Ads’ boldest attempt yet to automate your Search campaigns.  Marketed as the AI-powered way to reach more customers and write better ads, AI Max is actually a hybrid: Dynamic Search Ads…

Welcome to September 2025 Google Ads news! This month, Google’s changes feel like pieces of a bigger pattern. We have more visibility into Demand Gen reporting, tweaks to Performance Max, new values for offline visits,…

Paid ads now appear inside Google’s AI-generated summaries: AI Overviews, and this is the biggest shift in ads display since Google first monetised clicks in the early 2000s.  If you run ads, you need to…

Cosmetic dentistry is one of the toughest battlegrounds in Google Ads. Clicks are pricey, patients shop around, and agencies love to drown you in jargon.  After 17+ years, I tell my clients that creating profitable…

Cosmetic surgery is one of the most competitive niches in Google Ads. Just look at the demand!  In comparison to 10 or 20 years ago, half the US population is Googling facelifts, and the number…

Hi there, and welcome to my latest Google Ads update roundup! This month, Google’s cracking down on click fraud, allowing Performance Max targeting by gender, slipping in a cart data health check for eCommerce, and…

When you’re using Google Ads for traffic attorneys, the searcher’s first impression often decides who gets the call.  It’s rarely about who has the slickest brochure. Rather, it’s about who shows up right then, at…

Hi there, and welcome to my July 2025 Google Ads roundup! This month, we have the sunsetting of Shared Ads, new reporting transparency in AI Max, a shift from Video Campaigns to Demand Gen, and…

As a criminal defence attorney, you’re often the only connection between an accused person and the full weight of the criminal justice system.  When someone is charged with a crime, they don’t have time to…

If you run a weight loss clinic or specialise in personalised healthcare, you’ve likely wondered whether Google Ads is even an option for you. Between all the policy restrictions, approval processes, and horror stories about…

Your potential client’s medical bills are stacking up, physiotherapy appointments won’t be scheduled for weeks, and they don’t know who will be covering the costs. Does your ad speak to them with empathy? If so,…