Google Ads for HVAC Companies
When the temperatures soar in the summer or plummet in the winter, HVAC companies like yours become lifelines for comfort. And next time someone searches for “AC repair near me” or “emergency heating services,” your…
What’s New in Google Ads in 2025?
Our favourite search engine has been changing rapidly. To make the upcoming year easier for advertisers, I sat down to outline the key changes coming to Google Ads in 2025. I’ll also provide advice on…
The Latest Guide to LinkedIn Ad Specs
LinkedIn is in a league of its own when it comes to PPC. Yes, it’s the place for professional audiences, like decision-makers and industry influencers. But more importantly, it’s a place for serious buyers actively…
Google Ads News: November 2024
From AI-powered shopping features to 2025’s Ads API roadmap, Google is at it again in this month’s PPC news roundup! And with some of these changes already hinting at what’s to come in the next…
Facebook Ad Size Specs (2025)
Facebook ad specs are a critical part of your effective advertising process. Yes, Facebook generates the highest ROI among social media platforms, but it depends on how well you’re using the tools it provides. Sticking…
How to Do Account-Based Advertising on LinkedIn (with Examples)
If you’re struggling with long B2B sales cycles or different stakeholders coming to you (or, more worryingly – not) with different questions, the LinkedIn account-based advertising will change your entire game! Today, I’ll show you…
Google Ads, LinkedIn Ads, and Meta Ads PPC News: October 2024
It’s time for our monthly roundup of the latest PPC news across Google Ads, Meta Ads, and yes, this time, LinkedIn Ads finally has something to say! AI remains the common thread, but this month…
How Do Affinity Audiences and Segments Work in Google Ads?
Whether you’re after users actively searching for products or those who fit your ideal customer profile, there’s the perfect audience segment for every strategy. But without the right tools, tapping into them can leave you…
Best Practices for B2B Google Ads
If you’re in the B2B space, you know your challenges with Google Ads are often more nuanced than in B2C. You’re dealing with longer sales cycles, higher-ticket items, and audiences who need more nurturing before…
LinkedIn Ads for Consultants
If you’re a consultant wondering if LinkedIn Ads are the right fit for your business, you and I have a lot to talk about! As a PPC consultant who’s worked with several fellow consultants over…
Google Ads and Meta Ads News Roundup For September 2024
It’s that time again – our monthly roundup of the latest PPC updates in Google Ads, Meta Ads, and, when there’s news, LinkedIn Ads. It’s another quiet month for LinkedIn Ads, with no major news…
LinkedIn Ads for Accountants
Looking to get started with LinkedIn Ads as an accountant? You are in the right place. LinkedIn offers an opportunity to connect with business owners who are ready for your services right now. If you’re…
LinkedIn Ads for SaaS
LinkedIn is where you’ll find decision-makers, influencers, and tech-savvy leaders in SaaS who can be targeted with your ads. In this guide I’ll walk you through how to use LinkedIn Ads for SaaS, covering everything…
Google Ads and Meta Ads News Roundup: August 2024
Welcome to this month’s PPC ads news roundup, where we dive into the latest from Google Ads, Meta Ads, and LinkedIn Ads! While LinkedIn Ads hasn’t brought noteworthy news for August, plenty is happening with…
How Much Do LinkedIn Ads Cost?
LinkedIn is an amazing place to generate leads for your business but they are also one of the most expensive places to advertise. In this post I’ll help you understand the different factors affecting your…