I’ve experienced it. And I hear it from my clients all the time. They ask me – why does Facebook seem to be filled with CRAZY people? And worse – why do they book in for a call with ME? It’s enough to make you turn off your ads and want to give up completely, right?...
Back in 2002 when Google AdWords was brand new, it revolutionised the advertising industry with the most effective form of direct response advertising ever seen. It made it possible to tap into people who had a specific need right NOW.. that were willing to buy. Right...
As always – there’s a ton of changes taking place in Facebook right now…. ….and as usual – it’s freaking a lot of people out! Panicking about whether their Facebook Ads will stop working – or whether all the work they’ve been putting into building their...
When you are looking to close higher-end clients for bigger fees, it makes sense to adapt your strategy. There is a difference in the way you position yourself before you get on the phone with your leads… …and a difference in the way that you follow-up… …and the...
What’s the fastest way to build trust in your marketplace, prove you are the expert in your space and turn somebody into a potential client? By helping people solve their problems… And, the most efficient way to do that on a large scale is to produce content and then...
It has been proven repeatedly that our prospects need to be exposed to our brand around 7 times before they trust us enough to work with us.After generating 3095 strategy sessions and spending £116,000 on Facebook ads to fuel my coaching business, I have noticed...
Definition of Voyeur according to www.vocabulary.com “A voyeur is someone who likes to watch people without them knowing.” So…. are YOU a Facebook Voyeur? Let’s take a look and find out…. Do you watch your competitors week after week? Do...
I was looking at the stats for last year from 1st January to 31st December 2016 while preparing some training for my clients, and they showed 1621 applications in that 12 month period. That’s 1621 people that applied to work with me – becoming a qualified...
Do you want the foolproof way to take your “real-world” expertise and turn it into an online “funnel” that brings you leads in 7 days or less? If you find yourself speaking at events and conferences, having articles published in the press, and are well known locally –...
Fed up talking with unqualified leads who have NO idea who you are or what you can do for them? Had enough of being asked to submit proposals, being compared to the competition, and having to go super LOW with your pricing to win the client? There IS a better way!...
This blog is for YOU if you’re running a coaching program… doing a GREAT job for your clients… but you just wish there were a more reliable way of bringing in those new clients…. (if you’re BRAND new and want to set up your first program...
This blog is for YOU if you aren’t yet bringing in leads and sales on a consistent basis from your blogs, using them to create expert authority, build up an audience and then reuse them on a consistent basis. So – is this you? Are you – not committed...
Sounds great – doesn’t it? The promise of a single piece of marketing, advertised non stop via Facebook Ads, delivering leads reliably day after day. Except it isn’t like that. And here’s why. A SINGLE piece of marketing – run day after...
I’ve been reading through some of my past posts and realised that while I’m getting closer to the TRUTH – to the essence of who I am – I’ve still got a LONG way to go yet. So this morning, when journaling I realised I needed to go...
Maybe you’re thinking it’s time to start winding down for 2016. Cutting the marketing spend. Maybe you’ve heard that NOW is a bad time to advertise and in be in competition with the main retailers offering Black Friday discounts, Christmas gifts etc...
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