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With so many different types of Google Ads campaigns, it can be overwhelming to pick the right one. Thankfully, I’ve seen campaign types develop and tested them all in the past 15 years. And today,…

In the past month, everyone from students to marketers has tested ways to use OpenAI’s new conversational artificial intelligence model. We’ve seen that it can generate ideas and even pass the bar exam in the…

Just because you found the right keywords doesn’t mean you’ll successfully reach your audience. For that, you’ll need to consider Google Ads keyword match types. Today, I’ll show you how to leverage each of the…

If your ideal audience uses the internet, Google can reach them. However, that doesn’t mean your approach should boil down to throwing money on ads. Today, I’ll leverage my 15+ years of Google Ads experience…

Gone are the days when you’d only see Google Discovery ads in the Chrome tab. Today, they appear on YouTube and in Gmail inboxes. But when should you use Google Discovery ads, and are they…

Remarketing, also known as Retargeting, is a useful and popular form of digital marketing where ads are shown to people who have visited your website, even if they have not made a purchase. If you’re…

93% of people who use the internet begin their online journey with a search engine, but  75% never scroll past the first page of results. If you want your Google Ads to be profitable, your ad needs to…

Business isn’t just about getting new customers – it’s about making the most of your existing user base. In fact, your loyal customers spend 33% more on average than your first-time purchasers, so targeting your current customers with…

Running Google AdWords campaigns is no child’s play. Too many ingredients go into a well-thought-out PPC campaign, from picking the right keywords and ensuring a high Quality Score to determining the right bidding strategy and…

Launching an eCommerce shop is not easy, but fortunately, Google Shopping ads exist. They’ve been generating 85.3% of all clicks on Adwords campaigns since 2018, and they’re just as powerful today. This article will show you how to…

If you’re new to Google Ads and not sure who to contact to get the free credits you’ve heard so much about, read on. I’ve been running Google Ads since 2008, so I’ll show you everything…

Once your campaigns and ad groups are ready, it’s time to choose your Google Ads bidding strategy. And today, it’s my mission to show you everything you need to know about the best Google Ads bid…