If you’re a healthcare practitioner thinking about Google Ads, you’re probably asking the same question I’ve heard from dozens of my medical clients: “Is Google Ads even allowed for us?” The answer is yes –…
The Ultimate Guide to ChatGPT Ads The main reason Google Search Ads revolutionised advertising when they first appeared in 2000 was intent. You no longer had to advertise through billboards or the radio, intercepting leads…
Welcome to the January edition of Google Ads News! If December was about shopping-season practicality, January looks like a tidy-up: more experimentation for Shopping ads, tighter guardrails and controls at the account level, a subtle…
Across Search, Shopping, Performance Max, YouTube, and Demand Gen, Google is no longer asking us if we want automation. It’s designing the ad platform with AI in mind. Campaign types are merging, placements are expanding,…
Welcome to another edition of Google Ads News – this time, post-Black Friday! The only reason I mention it is that Black Friday is a phenomenal litmus test of what works (and what doesn’t), and…
If you’ve ever opened Google Ads, set what felt like a sensible budget, and then watched your costs creep up without the right leads coming in… you’re not alone. Most business owners and marketers don’t…
AI advisors, expanded PMax reach through Waze, and more! November has been an interesting month in Google Ads News, and in this breakdown, I’ll show you everything you need to know to keep increasing your…
October’s here, and with it, fresh Google Ads news. From reporting improvements to policy changes, I’ll walk you through everything you need to know to keep your account fresh and performing with the highest returns….
Google Ads have always been about capturing intent, and nowhere is that clearer than with Google Maps ads. This ad type is perfect for attracting the leads looking for businesses like yours in your area. …
AI Max is Google Ads’ boldest attempt yet to automate your Search campaigns. Marketed as the AI-powered way to reach more customers and write better ads, AI Max is actually a hybrid: Dynamic Search Ads…
Welcome to September 2025 Google Ads news! This month, Google’s changes feel like pieces of a bigger pattern. We have more visibility into Demand Gen reporting, tweaks to Performance Max, new values for offline visits,…
Paid ads now appear inside Google’s AI-generated summaries: AI Overviews, and this is the biggest shift in ads display since Google first monetised clicks in the early 2000s. If you run ads, you need to…
Cosmetic dentistry is one of the toughest battlegrounds in Google Ads. Clicks are pricey, patients shop around, and agencies love to drown you in jargon. After 17+ years, I tell my clients that creating profitable…
Cosmetic surgery is one of the most competitive niches in Google Ads. Just look at the demand! In comparison to 10 or 20 years ago, half the US population is Googling facelifts, and the number…
Hi there, and welcome to my latest Google Ads update roundup! This month, Google’s cracking down on click fraud, allowing Performance Max targeting by gender, slipping in a cart data health check for eCommerce, and…