Adwords

As the year winds down, it’s time to zoom out and ask where Google Ads is headed in 2025. If you’ve read my recent article, “What’s New in Google Ads in 2025?”, you’re already sharp…

Google Ads ad extensions (now rebranded as “assets”) can dramatically improve your click-through rate (CTR), Quality Score, and ultimately, your campaign’s ROI.  They give your leads more reasons to click – more ways to engage…

When the temperatures soar in the summer or plummet in the winter, HVAC companies like yours become lifelines for comfort. And next time someone searches for “AC repair near me” or “emergency heating services,” your…

Our favourite search engine has been changing rapidly. To make the upcoming year easier for advertisers, I sat down to outline the key changes coming to Google Ads in 2025. I’ll also provide advice on…

From AI-powered shopping features to 2025’s Ads API roadmap, Google is at it again in this month’s PPC news roundup! And with some of these changes already hinting at what’s to come in the next…

It’s time for our monthly roundup of the latest PPC news across Google Ads, Meta Ads, and yes, this time, LinkedIn Ads finally has something to say! AI remains the common thread, but this month…

Whether you’re after users actively searching for products or those who fit your ideal customer profile, there’s the perfect audience segment for every strategy. But without the right tools, tapping into them can leave you…

If you’re in the B2B space, you know your challenges with Google Ads are often more nuanced than in B2C. You’re dealing with longer sales cycles, higher-ticket items, and audiences who need more nurturing before…

It’s that time again – our monthly roundup of the latest PPC updates in Google Ads, Meta Ads, and, when there’s news, LinkedIn Ads.  It’s another quiet month for LinkedIn Ads, with no major news…

Welcome to this month’s PPC ads news roundup, where we dive into the latest from Google Ads, Meta Ads, and LinkedIn Ads! While LinkedIn Ads hasn’t brought noteworthy news for August, plenty is happening with…

Imagine the following: You’re doing competitive research and see that leads often get stuck on hold when calling the competitor. What do you do in that situation?  You shout “24/7 Phone Support” from the rooftops,…

As of this post (2025), when you consider Facebook Ads costs, you’re looking at around $1.68 per click and $8.70 per 1,000 impressions. On average.  And while that might make you go “Got it, Claire,…

Hey everyone! Welcome to the third edition of Google Ads, Meta Ads, and LinkedIn Ads news (and what they mean for your PPC campaigns). Similar to last month’s PPC news roundup, I’ll be sharing one…

If you want to take charge of your Google Ads and aren’t afraid to spend more time on them, it’s time to consider Single Keyword Ad Groups (SKAG, for short). Since I’m firmly in the…

Over the years as a PPC expert, I’ve seen firsthand how regular PPC audits can uncover areas where your budget might be getting wasted – as well as where it might be doing a great…