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Claire Jarrett – Freelance Marketing Coach & Consultant

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the ultimate guide to facebook ads
Adwords

The Ultimate Guide to Facebook Ads

ByClaire Jarrett

Everyone’s on Facebook and if you’re a business owner, that’s where you should be, too. However, running profitable Facebook Ads is becoming increasingly harder – you must set them up properly. In this guide, I’ll…

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google ads news in june 2024
Adwords

Google Ads, Meta, and LinkedIn Ads News Roundup: June 2024

ByClaire Jarrett

Welcome to the second edition of Google Ads monthly news roundup…with a twist.  Initially, I wanted to get you up to speed on changes for Google Ads specifically. But starting from today, I’ll also be…

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How Does Google Ads Dynamic Keyword Insertion Work?
Adwords

How Does Google Ads Dynamic Keyword Insertion Work?

ByClaire Jarrett

Want to learn how Google Ads dynamic keyword insertion works? Really, when you think about it, the only goal of your Google Ads campaigns is to get your product or service in front of the…

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how to use the new google ads dashboard
Adwords

How To Use The New Google Ads Dashboard in 2025

ByClaire Jarrett

The Google Ads Manager just got a makeover and after 15 years I am still always so excited to learn and adapt with the changes. (Yes, I know I’m a nerd.) While the new Google…

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monitoring offline conversions in google ads
Adwords

How To Monitor Offline Conversions in Google Ads

ByClaire Jarrett

It’s so easy to become hyper-focused on online metrics these days. We track clicks, impressions, and online purchases, often assuming that all sales are happening online. However, in the US, for example, the vast majority…

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google ads news roundup for may 2024
Adwords

Google Ads News Roundup: May 2024

ByClaire Jarrett

Welcome to the first edition of the Google Ads monthly news roundup! It’s my goal to help you understand what’s new and how to use it to strengthen your ROAS. I’ve divided this post into…

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google ads attribution model
Adwords

How To Select the Right Google Ads Attribution Model

ByClaire Jarrett

If a lead turned into a customer and interacted with you multiple times, which final touchpoint caused them to make the purchase? That’s what attribution modelling is all about. In this article you’ll learn you…

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how to get the google ads lead form extension
Adwords

How to Use the Google Ads Lead Form Extension

ByClaire Jarrett

Every time your leads have to navigate away from your ad, landing page, or another touchpoint, there is friction. And friction means you’ll lose a certain portion of them. In the past, you had to…

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ppc lead generation
Adwords

How to Get Ideal Customers with PPC Lead Generation

ByClaire Jarrett

When you first started your business, it was all about selling directly. Perhaps you’ve tried cold outreach, talked to the right people in your network, and held endless calls to explain your value. But as…

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google ads for hotels
Adwords

How to Succeed with Google Ads for Hotels

ByClaire Jarrett

Want to learn how to use Google Ads for Hotels to showcase your accommodation and attract the perfect people? You could always advertise your property on other hotel platforms – but why pay those fees…

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seven google ads optimisation tips from the professionals
Adwords

7 Google Ads Optimisation Tips from Professional Advertisers

ByClaire Jarrett

My best Google ad optimisation tips of all time are in this post. The following advice is based on my 15+ years of Google Ads experience as a PPC expert. Relying on these tips throughout…

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google ads for apps
Adwords

How To Increase Your Installs with Google Ads for Apps

ByClaire Jarrett

If you build it, they won’t necessarily come and buy it. Simply having your app listed on app stores isn’t enough. You need attention and users who will pay for installs and downloads, as well…

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local google ads
Adwords

Local Success: Setting up Your Local Google Ads

ByClaire Jarrett

Whether you’re a family lawyer, plumber, electrician, HVAC technician, roofer, cleaner, tutor, or operate your small-to-medium business within a specific area, you’re familiar with the power of referrals. And while word-of-mouth is one of the…

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google ads smart campaigns
Adwords

An Expert’s Take on Google Ads Smart Campaigns

ByClaire Jarrett

These days, everything is powered by AI and made to be “smart.” The revolution started with smartphones and here we are today, running Smart Campaigns in Google Ads. If you’re wondering whether they’re the right…

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When To Use Google Ads Target CPA Bidding
Adwords

When To Use Google Ads Target CPA Bidding

ByClaire Jarrett

Not all Google Ads bidding strategies are equal. As I’ve mentioned in my Best Google Ads Bid Strategy article, one simple switch in your bidding strategy could even raise your conversions by 142%. So today, we’re…

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