When you first started your business, it was all about selling directly. Perhaps you’ve tried cold outreach, talked to the right people in your network, and held endless calls to explain your value. But as…
Want to learn how to use Google Ads for Hotels to showcase your accommodation and attract the perfect people? You could always advertise your property on other hotel platforms – but why pay those fees…
My best Google ad optimisation tips of all time are in this post. The following advice is based on my 15+ years of Google Ads experience as a PPC expert. Relying on these tips throughout…
If you build it, they won’t necessarily come and buy it. Simply having your app listed on app stores isn’t enough. You need attention and users who will pay for installs and downloads, as well…
Whether you’re a family lawyer, plumber, electrician, HVAC technician, roofer, cleaner, tutor, or operate your small-to-medium business within a specific area, you’re familiar with the power of referrals. And while word-of-mouth is one of the…
These days, everything is powered by AI and made to be “smart.” The revolution started with smartphones and here we are today, running Smart Campaigns in Google Ads. If you’re wondering whether they’re the right…
Not all Google Ads bidding strategies are equal. As I’ve mentioned in my Best Google Ads Bid Strategy article, one simple switch in your bidding strategy could even raise your conversions by 142%. So today, we’re…
In my blog, I often talk about subjects like key PPC tools for your campaigns, advanced strategies for maximising your ads’ effectiveness, and more. But today, I’d like to talk about the heart of what…
If you came here for the short answer, the average click-through rate across all industries stood between 3-5% when we last wrote about this. However a “good” CTR will vary depending on your industry and…
Google Ads has been integrating AI into their ad platforms for many years. But we need to get ready for a particularly big change: Demand Gen campaigns replacing Discovery campaigns. While I’ve already briefly introduced…
Want to learn how to set up enhanced conversions for Google Ads? Great. Adding this data source is going to make understanding your campaigns’ profitability much easier. Even as privacy changes such as IOS 14…
What’s cooking in the kitchen of the biggest advertising platform this year? In this guide we take a deep dive to bring you the most important changes to Google Ads in 2024. We’ll cover everything…
Why do the heavy lifting yourself when you can get tools to do it for you? Throughout my Google Ads coaching and management career, I’ve found that the best place for your attention is the…
Once you’ve made your campaigns profitable, it feels like this is it – you’ve made it. But you’re just starting – now is the time to talk about increasing your Google Ads ROAS (Return on…
When it comes to generating high-quality leads for your roofing business, Google Ads is as good as it gets. We’re talking about hungry prospects who are in the market for a new roof at this…