Adwords

Don’t miss the forest for the trees! When you run PPC or, more specifically, Google Ads campaigns, you need to define your North Star KPIs before you get lost in all the different numbers in…

You can’t reach everyone who needs dental services by relying on referrals. Instead, you need to intercept them when they’re looking for a dentist, and there’s no better way to do it than with Google…

Want to learn the strategies and expected budgets needed to effectively advertise your therapy practice on Google Ads? With over 15 years of experience, I’ve worked with numerous therapists who have successfully used the advertising…

Planning a successful Google Ads campaign requires more than inspiration – it demands a structured strategy. Thankfully, I’ve spent the past 15+ years creating, managing, and optimising campaigns, so I’ve had to become really good…

There’s nothing worse than creating the right Google Ads banner, only to upload it and realise it’s the wrong size. So before you hit “Save” in Photoshop or Canva, make sure you’re choosing the right…

As Google Ads introduces new ad formats, types, and sub-types, it’s easy to get lost and wonder if you’re using the correct dimensions after all. Fortunately, my team and I have to be up-to-date on…

If you run a law firm and want qualified leads who are eager to work with you, Google Ads is a great choice because of the intent behind the search. It’s one of the most…

Want to learn how to become Google guaranteed? If so, you’re not alone – badges of trust like Google guaranteed play a significant role in your sales funnel. And since Google announced their new certification,…

If you want to maximise the effectiveness of your Google Ads, increasing your budget isn’t the only option on the table. Since 2008, I’ve managed thousands of Google Ads campaigns and discovered advanced strategies that…

You’ve grasped the basics. Terms like search intent no longer faze you, and you’re ready for the next step: going beyond the standard targeting options. Thankfully, I’ve spent the past 15+ years increasing my clients’…

Want to know exactly how keywords work inside of your Google Ads campaigns? You are in the right place. In this guide we will be teaching you the 3 key roles to help you select…

At first glance, measuring the success of your Google Ads looks simple: are you making money with them or not? But once you dig beneath the surface, you’ll come across various metrics which help you…

Nowadays, it’s not enough to spread the word that you’ve started a new business. You need online marketing. And when it comes to promoting your business online, nothing works quite as well as Google Ads….

With so many different types of Google Ads campaigns, it can be overwhelming to pick the right one. Thankfully, I’ve tested them all in the past 15 years. And today, I’ll show you the best…