There is a great deal of information inside Google analytics that can be used to help with your AdWords efforts.
Today we are going to be taking a look at 3 different reports inside analytics that can be used to get a better return from AdWords.
The devices report can be found by going to audiences > mobile > overview.
It will help you see the different devices people are using whenever they visit your website. (tablet, desktop, mobile)
You can use this information to give you an insight into your different visitors, allowing you to make structural changes to both your site and your adwords account to get better results.
The overall report itself shows various potential improvements. You can take a look at paid search traffic by clicking on “choose a segment”. From there, simply select paid traffic. You can also use this to make bid or ad adjustments for ad copy and devices.
The location report can be found by going to Audiences > Geo > Location.
It provides you with essential information about the difference locations that visitors are converting from.
You can see all of the visitors by country, and then clicking on each country will allow you to delve into further details like city or state.
Work out which areas are converting the best for you and make an effort to focus on those areas and ignore ones that aren’t performing as well.
You can even simply add a bid adjustment to increase top locations by 10%.
The landing pages report can be found by going to Behaviour > Site Content > Landing Pages.
You can acquire ideas for expansion with these reports by taking a look at the top visited pages on your site.
It’s also important to recognise that certain pages may have a very high bounce rate. (over 70 percent is worrying.) Note that these pages should not be sued as landing pages for AdWords, since the high bounce rate means visitors aren’t engaging well with that page.
Take note of the pages that have extremely low bounce rates and aim to use them as your AdWords landing pages. You will keep more visitors on your site, meaning better quality score, cheaper clicks, more sales etc.
That’s it folks. I hope you get some use out of these analytics reports!