Claire Jarrett – Expert Small Business Marketing Consultant

What do my small business marketing packages include?

First small business marketing consultation call: a personalised audit

We start with a deep-dive conversation where we identify your:

• Ideal customer (and the ones you want to avoid)
• Business growth goals and constraints
• Current marketing and ad setup
• Platform suitability and budget recommendations

If you’ve been running campaigns already, I’ll evaluate your performance based on your goals and metrics, as well as the subjective data (e.g., your audience messaging and communication).

For example, if you’re a plumber, you might focus on specific services, such as emergency repairs or renovations. We’ll work together to ensure you’re being reached by the right leads.

Account audit or setup

If you already have campaigns, I’ll conduct a full audit across your platforms (Google, Facebook, LinkedIn, TikTok) and identify gaps, overlaps, wasted spend, and optimisation opportunities.

If you’re new, I’ll set up your accounts correctly from the beginning: audience definitions, conversion tracking, creative frameworks, bidding strategy, and platform-specific structure.

Depending on the platforms you and I decide to target in our joint plans, I will help you launch one or multiple of the following:

• LinkedIn Ads (if you target professionals or companies)
• Google Ads (perfect for local services or intercepting search intent when the leads are ready to purchase your solution)
• Facebook Ads (great for prospecting and retargeting if you have high-ticket offers)
• TikTok Ads (engaged video viewers)*

* A note on TikTok Ads: There has long been a misconception that TikTok ads are only for targeting young people. However, 67% of B2B stakeholders use TikTok, which means that it’s a growing platform with highly engaged viewers. If your audience is a match, it’s something we can discuss doing as part of your small business marketing package.

Each campaign includes full setup: audience targeting and segmentation, ad creative and copywriting tailored to the platform, conversion tracking and analytics setup, as well as regular optimisation and reporting check-ins.

Additionally, if you operate in a highly-regulated industry (for example, cosmetic surgery or weight loss), I will help you navigate the rules to successfully advertise.

And while I am based in the United Kingdom, I work remotely with my clients across the world. We’ll be able to work together well through private Zoom sessions.

Ongoing optimisation and reporting

We’ll work together to refine your campaigns once we’ve set them up according to your goals. Primarily, I will keep you informed on the performance, bids, and tracking, so that you always know where your budget is going.

As a business owner myself, I understand the value of the right information at the right time, so my small business marketing package reporting includes actionable takeaways that show you where you stand in only a few minutes.

I lean on my team for the design and copywriting aspects of our work together, but we’ll maintain full control with you and me deciding how to A/B test creatives, audiences, and placements.

Once we start to see results, we’ll optimise by reinvesting in winning campaigns and tactics while phasing out the poor-performing ones.

Growth roadmap for your marketing

As results stabilise, we’ll plan for growth.

Firstly, we will build a repeatable process so your marketing investment becomes a long-term asset, not a cost.

You and I will also identify expansion opportunities. For example, if Facebook videos are performing well, we might bring in TikTok. Or we may come to a realisation that there are better customers than the ones we originally outlined. All of this is a part of the process, and working closely together is what will allow us to move fast with security.

We will also look at maximising the lifetime value of each customer, where relevant, and strengthen your remarketing funnel.

Every strategy is unique and tailored to your small business

If you’ve been looking for marketing help for a while, you’ve probably noticed many consultants offering out-of-the-box strategies. Usually, this is no different than going on Fiverr to try and purchase a service that will ultimately end up being a copy-paste. Agencies aren’t safe from the cookie-cutter approach, either.

That’s why I always say that I operate a consultancy.

You work with me one-on-one, and I take the time to understand your challenges, opportunities, what worked, and what didn’t, all to combine my technical implementation and industry experience with your unique knowledge of your business.

When you work with me, you get a strategy that is tailored to the way you work and where you want to arrive.

Amazing – Best of Class! Claire and team are nothing short of incredible. Working with them feels like having a secret weapon in the marketing world. Their strong outstanding efforts have helped us triple our growth—it’s been a game-changer.

Having collaborated with their team for years, we’ve seen their sharp understanding of the marketing landscape firsthand. Claire and the team are always a step ahead, whether tapping into current trends or pioneering new ones, allowing us to stay ahead of our competitors consistently. Beyond their professionalism, they bring warmth and ease of communication, making every interaction a pleasure. Without doubt, a pivotal part of our success!! Couldn’t be more pleased.

George McGehrin