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As a criminal defence attorney, you’re often the only connection between an accused person and the full weight of the criminal justice system.  When someone is charged with a crime, they don’t have time to…

If you run a weight loss clinic or specialise in personalised healthcare, you’ve likely wondered whether Google Ads is even an option for you. Between all the policy restrictions, approval processes, and horror stories about…

Your potential client’s medical bills are stacking up, physiotherapy appointments won’t be scheduled for weeks, and they don’t know who will be covering the costs. Does your ad speak to them with empathy? If so,…

Most people don’t type “bankruptcy attorney near me” into Google on the first day they realise they’re in trouble. They start with the quiet questions, like… Somewhere along the way, the decision solidifies: Yes, I…

Welcome to this month’s Google Ads news roundup! This month, we’ll focus on video ads in Search, click-focused bidding sneaking into Demand Gen, offline conversions shifting toward real-world intent, Commerce Media starting to make sense…and…

This month in Google Ads News, we have AI Max expanding over Search, PMax handing over device targeting controls to advertisers, and a quiet expansion to Search Themes that could help your campaigns breathe.  Let’s…

Hello again, and welcome to another month of Google Ads updates! In April, we’ve got Google nudging advertisers further into automation, as well as API changes giving Demand Gen campaigns more bite. Oh…and if you…

If you’re offering dental implants, Google Ads can easily be one of your strongest sources of qualified leads. The high-intent patients you want are Googling implant solutions, phone in hand, one ad away from an…

Welcome back to another month of Google Ads news! This one’s packed, as per usual, and PMax stands out. You’ll see everything from asset testing to chat-based messaging to more tools that sound helpful until…

The topic of divorce is deeply personal and often urgent. People searching for a divorce lawyer usually want to move forward quickly, without jumping through endless hoops, and they’re looking for someone who genuinely understands…

Hello, and welcome to another Google Ads news roundup! This month, we’ve got new Demand Gen controls (finally, more say in where your ads show up), automated creative tools (helpful… maybe), and Google making conversion…

When people need a family lawyer, they need them urgently. Unlike other legal fields like corporate law, most family law clients are making emotional, high-stakes decisions that can’t wait.  Google Ads puts your law firm…

Google Ads is changing, but the days of smart, strategic targeting aren’t over. Layering audiences and keywords is one of the best ways to ensure you’re targeting the right traffic.  By the end of this…

Happy 2025! January’s here to remind us that Google Ads doesn’t rest, and neither should we. From what I’ve seen, this month’s changes are setting the tone for a year that promises to be anything…