Hello, and welcome to another Google Ads news roundup! This month, we’ve got new Demand Gen controls (finally, more say in where your ads show up), automated creative tools (helpful… maybe), and Google making conversion…
When people need a family lawyer, they need them urgently. Unlike other legal fields like corporate law, most family law clients are making emotional, high-stakes decisions that can’t wait. Google Ads puts your law firm…
I’ve been in the trenches of PPC for years, and let me tell you, the AI revolution is no joke. But before you start panicking about robots taking your job, let’s get real about what’s…
Google Ads is changing, but the days of smart, strategic targeting aren’t over. Layering audiences and keywords is one of the best ways to ensure you’re targeting the right traffic. By the end of this…
Happy 2025! January’s here to remind us that Google Ads doesn’t rest, and neither should we. From what I’ve seen, this month’s changes are setting the tone for a year that promises to be anything…
Every day, people turn to Google with pressing financial questions that could lead them straight to your expertise. Whether it’s a young couple planning for their first home, a business owner looking for investment advice,…
As the year winds down, it’s time to zoom out and ask where Google Ads is headed in 2025. If you’ve read my recent article, “What’s New in Google Ads in 2025?”, you’re already sharp…
Google Ads ad extensions (now rebranded as “assets”) can dramatically improve your click-through rate (CTR), Quality Score, and ultimately, your campaign’s ROI. They give your leads more reasons to click – more ways to engage…
When the temperatures soar in the summer or plummet in the winter, HVAC companies like yours become lifelines for comfort. And next time someone searches for “AC repair near me” or “emergency heating services,” your…
Our favourite search engine has been changing rapidly. To make the upcoming year easier for advertisers, I sat down to outline the key changes coming to Google Ads in 2025. I’ll also provide advice on…
From AI-powered shopping features to 2025’s Ads API roadmap, Google is at it again in this month’s PPC news roundup! And with some of these changes already hinting at what’s to come in the next…
It’s time for our monthly roundup of the latest PPC news across Google Ads, Meta Ads, and yes, this time, LinkedIn Ads finally has something to say! AI remains the common thread, but this month…
Whether you’re after users actively searching for products or those who fit your ideal customer profile, there’s the perfect audience segment for every strategy. But without the right tools, tapping into them can leave you…
If you’re in the B2B space, you know your challenges with Google Ads are often more nuanced than in B2C. You’re dealing with longer sales cycles, higher-ticket items, and audiences who need more nurturing before…
It’s that time again – our monthly roundup of the latest PPC updates in Google Ads, Meta Ads, and, when there’s news, LinkedIn Ads. It’s another quiet month for LinkedIn Ads, with no major news…