It’s time for our monthly roundup of the latest PPC news across Google Ads, Meta Ads, and yes, this time, LinkedIn Ads finally has something to say! AI remains the common thread, but this month…
Whether you’re after users actively searching for products or those who fit your ideal customer profile, there’s the perfect audience segment for every strategy. But without the right tools, tapping into them can leave you…
If you’re in the B2B space, you know your challenges with managing Google Ads are often more nuanced than in B2C. You’re dealing with longer sales cycles, higher-ticket items, and audiences who need more nurturing…
It’s that time again – our monthly roundup of the latest PPC updates in Google Ads, Meta Ads, and, when there’s news, LinkedIn Ads. It’s another quiet month for LinkedIn Ads, with no major news…
Welcome to this month’s PPC ads news roundup, where we dive into the latest from Google Ads, Meta Ads, and LinkedIn Ads! While LinkedIn Ads hasn’t brought noteworthy news for August, plenty is happening with…
Imagine the following: You’re doing competitive research and see that leads often get stuck on hold when calling the competitor. What do you do in that situation? You shout “24/7 Phone Support” from the rooftops,…
As of this post (2025), when you consider Facebook Ads costs, you’re looking at around $1.68 per click and $8.70 per 1,000 impressions. On average. And while that might make you go “Got it, Claire,…
Hey everyone! Welcome to the third edition of Google Ads, Meta Ads, and LinkedIn Ads news (and what they mean for your PPC campaigns). Similar to last month’s PPC news roundup, I’ll be sharing one…
If you want to take charge of your Google Ads and aren’t afraid to spend more time on them, it’s time to consider Single Keyword Ad Groups (SKAG, for short). Since I’m firmly in the…
Over the years as a PPC expert, I’ve seen firsthand how regular PPC audits can uncover areas where your budget might be getting wasted – as well as where it might be doing a great…
Everyone’s on Facebook and if you’re a business owner, that’s where you should be, too. However, running profitable Facebook Ads is becoming increasingly harder – you must set them up properly. In this guide, I’ll…
Welcome to the second edition of Google Ads monthly news roundup…with a twist. Initially, I wanted to get you up to speed on changes for Google Ads specifically. But starting from today, I’ll also be…
Want to learn how Google Ads dynamic keyword insertion works? Really, when you think about it, the only goal of your Google Ads campaigns is to get your product or service in front of the…
The Google Ads Manager just got a makeover and after 15 years I am still always so excited to learn and adapt with the changes. (Yes, I know I’m a nerd.) While the new Google…
It’s so easy to become hyper-focused on online metrics these days. We track clicks, impressions, and online purchases, often assuming that all sales are happening online. However, in the US, for example, the vast majority…