Don’t just get more leads. Get better leads with an experienced freelance PPC consultant!
Who Am I?
My name is Claire Jarrett, and I’ve been teaching business owners and CEOs how to get top-quality leads through their PPC campaigns since 2007.
Today, I’m here to help you maximise your Return on Ad Spend and turn PPC into your personal qualified-lead-generation machine!
How Can My Freelance PPC Consultant Services Help You?
Most businesses use pay-per-click to generate leads, bookings, and appointments. The problem is that very few of those leads turn out to be the ideal prospects who become repeat clients.
Most of them are time-wasters, hagglers, and churners.
My service is 100% focused on reaching your ideal prospects. I help you maximise your budget right from the campaign setup and ensure you target the prospects whose lifetime value will grow.
Are Your PPC Leads Turning into Repeat Customers?
Your main metric shouldn’t be campaign traffic. It needs to be conversion quality.
Don’t settle for low-quality leads just because you’ve paid for the traffic.
I use proven ways to tailor your ads to the right prospects.
Can You Scale Your Existing PPC Strategy?
What would happen if you maxed out your PPC budget today?
Would you get better leads or inundate your team with calls from low-quality prospects?
We’ll prepare a powerful strategy you can rely on to grow faster – and smarter.
Who Is My Consultancy For?
I don’t just come in and tell you what to do.
In the past 15 years, I’ve learned that you’ll get the best results if you – as the CEO, Marketing Director, or the owner – and I work together.
Your junior staff has qualifications, but they don’t have your in-depth knowledge of the market. They haven’t spoken to hundreds of customers as you have.
And they simply don’t have a high-level perspective on your company goals.
You have the subjective knowledge: how do your ideal prospects behave?
- What makes them convert?
- What prevents them from converting?
- Which steps are crucial for their purchasing decision?
And I bring the objective knowledge:
- PPC expertise
- Frameworks to maximise your ROI
Freelance PPC Consultant for Decision-Makers Ready to Make Smarter Decisions
You won’t have to spend months working with me. My clients see phenomenal results even with as little as 1-2 hours weekly.
However, it’s crucial that you participate.
- Excited about changes
- Focused on data (but understand the finer aspects of your customer journey)
- Competitive & focused on results
… we’ll be a great fit!
Not sure if my freelance PPC consulting services are right for you? Book a call to find out!
Specialist PPC Consulting Areas
I can help you…
Develop Your PPC Strategy
A Google Ad campaign relies on a lot of factors to be successful. The first is to develop a robust strategy tailored to your business.
For example, many of my clients who run eCommerce businesses see excellent results with new ad formats such as responsive search ads and Google Shopping.
If you’re launching a PPC campaign for the first time, you want expert advice to ensure you have the right foundations. Growing and scaling will be infinitely easier if you set everything up correctly in the first step!
Modify and Optimise Your PPC Campaigns
Are you using every possible opportunity?
Does your lead quality leave a lot to be desired?
If you don’t have extensive PPC experience, you’ve likely made some mistakes. So one of the first things I’ll do as a freelance PPC consultant will be to audit your account.
In some of my previous audits, I’ve uncovered poor keyword targeting that brought in low-quality leads. I’ve seen ad agencies who left automated Google Ads settings on, resulting in budget drains without results.
Even if you have dedicated PPC staff, my team and I will make sure they’re leveraging changes to make your business more competitive.
Keyword Selection & Competitive Analysis
Keyword selection is at the heart of more prominent PPC platforms like Google Ads.
However, you and I will go beyond simple keyword research and focus on your target market’s keyword journey:
- At which stage are they most susceptible to your offer?
- Where can we intercept and influence their purchasing decision?
- And once they convert, how do we grow their lifetime value?
We’ll also research your competition to define:
- How you can stand out against the competition
- What your competitors are doing right (and what you could be doing better)
- What your competitors are failing at (and what you can do)
It’s time to stop working harder to outshine your competitors. Once we know what makes your audience tick, how to intercept them with PPC, and what you can do to be unique – we’ll work smarter and get fantastic results!
PPC Consulting Is a Learning Opportunity for You and Your Team
I’ve been training PPC experts and business owners since 2007. I’ve grown and sold multiple businesses by leveraging PPC. And I can tell you one thing:
A freelance PPC consultant shows your team how to be even better. My extensive experience gives your team the competitive edge you need to spot opportunities your competition is missing.
How Does My Freelance PPC Consulting Work?
Step 1. What Are Your Goals?
Before we get to work, we’ll discuss your business goals and challenges. I’ll thoroughly audit your PPC accounts to determine:
- Your historical performance
- Your lead and conversion quality
- Your ROAS
In most cases, I uncover new PPC opportunities that businesses hadn’t noticed before.
Based on our discovery call, we’ll formulate a measurable action plan to maximise your PPC Return on Investment.
Step 2. Customised PPC Consulting
As a freelance PPC consultant, I adapt to how you and your team work. My training is 100% personalised to your needs.
I won’t just show you what changes you need to make.
Instead, I’ll show you how to think to maximise your PPC results.
Often, teams and directors or owners pull the plug on PPC campaigns before they’ve had a chance to generate insights. When they reach out to me, they say: “But Claire, PPC has been a total guessing game for me!”
I’ll show you there’s nothing mysterious about PPC. If you bring the knowledge of your target market, I’ll combine it with powerful PPC strategies and tactics, so you reach every top-quality lead available to you.
We’ll arrange recorded Zoom sessions at your convenience.
Whether you’re in my hometown, Bristol, or all the way across the pond in the US or Canada, I’d be happy to help you make the most of your PPC spend!
Step 3. Implementation
I’ll be there to see through the changes to the end and help with any questions.
My goal is to teach you and your team how to think about PPC so you can take control of your Google, Facebook, and other ads confidently.
However, you may find that your PPC is so targeted that you don’t require a full-time role. In that case, my team and I would love to help you manage your campaigns, as we do for many of our clients.
Are You Ready to Maximise Your ROAS with a Certified Freelance PPC Consultant?
Step into the world of PPC excellence!
Grow your business faster with top-quality PPC leads. Say goodbye to patchy ROAS and leads who never sign significant deals.