Are You Using Google Ads To Pre-Qualify Your Leads?

Are You Using Google Ads To Pre-Qualify Your Leads?

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Google Ads – (formerly known as AdWords) has got even better. It’s still THE best place to go for leads that are hunting for an immediate solution to a problem – yet it’s also rapidly becoming known as a great place to prequalify and warm your leads up. Let’s take a...
The Danger Of Unqualified Leads

The Danger Of Unqualified Leads

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You set some ads live and BOOM – in come the leads. Excited – you (or your team) get on the phone with them… Then call after call goes badly. Maybe the prospect doesn’t show. Or asks you to reschedule. Or asks you to remind them who you are...
How to Use Facebook to Bring in High Value Leads

How to Use Facebook to Bring in High Value Leads

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Back in 2002 when Google AdWords was brand new, it revolutionised the advertising industry with the most effective form of direct response advertising ever seen. It made it possible to tap into people who had a specific need right NOW.. that were willing to buy. Right...