The Danger Of Unqualified Leads

The Danger Of Unqualified Leads

You set some ads live and BOOM – in come the leads. Excited – you (or your team) get on the phone with them… Then call after call goes badly. Maybe the prospect doesn’t show. Or asks you to reschedule. Or asks you to remind them who you are...
Is Facebook Filled With CRAZY People?

Is Facebook Filled With CRAZY People?

I’ve experienced it. And I hear it from my clients all the time. They ask me – why does Facebook seem to be filled with CRAZY people? And worse – why do they book in for a call with ME? It’s enough to make you turn off your ads and want to give up completely, right?...
How to Use Facebook to Bring in High Value Leads

How to Use Facebook to Bring in High Value Leads

Back in 2002 when Google AdWords was brand new, it revolutionised the advertising industry with the most effective form of direct response advertising ever seen. It made it possible to tap into people who had a specific need right NOW.. that were willing to buy. Right...