Whether you are a consultant that manages accounts for clients, or you are handling the PPC for your own businesses, you need to set the right goals from the beginning. The first step is to make sure you ask the right question at the start- […]

Often, it’s the things that we say that we don’t have time to do that could provide the biggest benefit to our business. This is especially true in Google AdWords. There is so many different variables that we could be split-testing, but we never seem […]

With Christmas quickly approaching, it’s time to start looking at your ads and changing a few things. People will often be searching in Google with Christmas in the back of their mind, and if you can do a good job at integrating a bit of […]

Too often, business owners will dip their toes in the virtual waters of AdWords, only to be crushed, disappointed, out of pocket – and never to return again. The thing is, if you don’t know what you are doing, you won’t ever have success. You […]

Google has recently announced that they will be making a change to the ad copy across mobile ads in an attempt to improve performance. The change is set to start on October 15th, and Google say that the second line of ad copy on mobile […]

It doesn’t matter how long you have been doing PPC. It doesn’t even matter if you become an expert capable of squeezing every last bit of profit out of any account… …If you are launching a new campaign, you need a checklist to follow. There […]

At some point in late September, there is going to be a massive change to close variant matching in AdWords; a change that will see everybody using it. Previously, you had the option of turning it off (it is estimated that 3 percent of advertisers […]

We rarely take a close look at the structure of the site when it comes to PPC, like we do with SEO. Despite this, it is just as important. We are going to be looking at the 3 areas of your site that need to […]

There is a great deal of information inside Google analytics that can be used to help with your AdWords efforts. Today we are going to be taking a look at 3 different reports inside analytics that can be used to get a better return from […]

We can all agree that the higher your click through rate is, the better. But with so many different factors determining CTR, it’s impossible to simply judge CTR without first taking those factors into account. Before working out whether or not your CTR is good, […]