Adwords | Internet Marketing Coach, Claire Jarrett AdWords Trainer & Consultant
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Adwords

Adwords Close Variant Matching

At some point in late September, there is going to be a massive change to close variant matching in AdWords; a change that will see everybody using it. Previously, you had the option of turning it off (it is estimated that 3 percent of advertisers
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3 Site Changes That Will Make PPC More Efficent

by  danielblinman on  July 30, 2014
site changes for ppc

We rarely take a close look at the structure of the site when it comes to PPC, like we do with SEO. Despite this, it is just as important. We are going to be looking at the 3 areas of your site that need to
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How To Improve Adwords ROI With Analytics Reports

by  danielblinman on  July 18, 2014
Analytics

There is a great deal of information inside Google analytics that can be used to help with your AdWords efforts. Today we are going to be taking a look at 3 different reports inside analytics that can be used to get a better return from
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What Is A Good Click Through Rate In AdWords?

by  danielblinman on  July 16, 2014
Click through rate

We can all agree that the higher your click through rate is, the better. But with so many different factors determining CTR, it’s impossible to simply judge CTR without first taking those factors into account. Before working out whether or not your CTR is good,
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How To Identify & Counter CPC Rises in AdWords

by  danielblinman on  July 8, 2014
How To Identify & Counter CPC Rises in AdWords

Over time, you are almost always going to find that the CPC on your keywords is going to go up, not down…. Bids get increased to keep up with the competition, the competitors increase theirs to overtake you, and new competitors enter the market… A
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4 Crucial Mistakes That People Make With Google AdWords

by  danielblinman on  July 1, 2014
4 Crucial Mistakes That People Make With Google AdWords

Adwords can be pretty complicated at the best of times. You have different metrics like quality score and click through rate to track. You have to make sure that you watch your account closely for any keywords that are draining your cash… It’s tough right?
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The 5 Steps To Succeed With Any Ad Words Account

by  danielblinman on  June 24, 2014
tips for adwords

Whenever you take on a new AdWords account, there are 12 steps that will help you be more productive and help your accounts perform better. This list is more aimed at the PPC account manager- so if you are taking on PPC clients right now,
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5 Mistakes You Are Making Right Now In Google AdWords

by  danielblinman on  June 10, 2014
businessman relaxing in the office

Adwords can be pretty overwhelming, especially for newcomers. There are different metrics to track, improvements to make, and constant learning to be made. We are going to be looking at 5 different mistakes that marketers make when using Google AdWords.   Destination URLs  This might
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How To Quickly Improve A New AdWords Account

by  danielblinman on  June 3, 2014
Improvements to Adwords account

When you have been working in the same PPC account for a while, you might begin to miss certain things. Getting a fresh set of eyes on an account will help spot the obvious errors or improvements that need to be made. Let’s take a
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Google AdWords: How To Overcome 3 Common Issues

by  danielblinman on  March 18, 2014
google adwords common problems

At some point or another, it’s going to happen; whether it’s a rise in ad costs, a decline to conversions, or even a complete flatline in your ad groups or campaigns. It doesn’t matter how brilliant you are at PPC, some problems will arise that
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