Until recently, AdWords agencies have been forced to use advanced search tools such as Kenshoo and Ignitionone, mainly for access to advanced bid algorithms. The tools allowed AdWords consultants to set rules for their bidding strategies. They could automatically alter bids in order to target
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Not so long ago this question didn’t even need to be asked. It was Google Ads, hands down every time. So many businesses have found success using PPC as part of their online marketing strategy, so why would they need to consider another method? As
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If you’re managing your own PPC ads you’ll know the hard work that goes into getting everything just right. You probably feel like your ads are working as hard as they can, but what if someone told you they could be working harder? Potentially increasing
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Google AdWords has come along in leaps and bounds since its launch and Google are always working to improve it. Questions like ‘what is Google Adwords’ and ‘why use Adwords’ receive thousands of searches every day so it’s clear business owners know about AdWords, they
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Are you guilty of making these mistakes in your AdWords Campaign? Leaving the Display Network on – letting your adverts run across thousands of unrelated websites, decreasing Click Through Rate (CTR) and dropping Quality Score (QS) Not matching your adverts to your keywords – meaning
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The 5 Step PPC Checklist For Busy People Whether you are a PPC professional responsible for multiple accounts, or a business owner that handles your own PPC, at some point you will likely feel overwhelmed. We all experience it. You may have just come back
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This video takes you through exactly how to set up an Adwords Account in just over 10 minutes. Are you an Adwords Virgin? Then attend our free webinar this Thursday
If you are trying to manage an Adwords account on your own for the first time, I imagine you started to feel extremely overwhelmed. With various metrics to track, and complicated jargon to understand, it can quickly leave you feeling frustrated. But before you throw
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Success with Adwords is largely determined by the keywords that you choose to run with. Choose one keyword that is slightly irrelevant to your business, and you could be throwing hundreds down the drain overnight. But choose one keyword that fits perfectly with your product,
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When remarketing first launched, it was a massive struggle to get it all set up. You had to add a different piece of code to different pages on your site in order to build your list of remarketing prospects up. This was extremely time consuming,
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