At some point or another, it’s going to happen; whether it’s a rise in ad costs, a decline to conversions, or even a complete flatline in your ad groups or campaigns. It doesn’t matter how brilliant you are at PPC, some problems will arise that
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Quality score is one of the most important things to pay attention to inside your AdWords account. Amazingly, it does not even automatically show the figure next to your keywords by default. To make it appear next to your keywords, navigate to the keywords tab,
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Google is finally making a change that should have been made a very long time ago, something that has caused headaches and frustration for countless AdWords consultants and business owners alike. In the past, it was impossible to distinguish between different types of conversions. So,
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Many of us don’t have the time to dig deep through our AdWords accounts on a regular basis. However, even if you spend less than an hour optimising your account, it’s time well spent… …Especially when you use some of these strategies, which are quick
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Relevancy is arguably the most important factor to pay attention to within your AdWords accounts. A lack of relevancy can cause your ads to get clicked on less, it can cause people to immediately leave your site even when they do click, and it can
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How different would your life be if you could add an extra $10,000 to your income, working less than 15 hours a week as an AdWords Consultant? If you are a small business owner, marketer, web designer, or anybody that has used Google AdWords and
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Until recently, AdWords agencies have been forced to use advanced search tools such as Kenshoo and Ignitionone, mainly for access to advanced bid algorithms. The tools allowed AdWords consultants to set rules for their bidding strategies. They could automatically alter bids in order to target
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Not so long ago this question didn’t even need to be asked. It was Google Ads, hands down every time. So many businesses have found success using PPC as part of their online marketing strategy, so why would they need to consider another method? As
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If you’re managing your own PPC ads you’ll know the hard work that goes into getting everything just right. You probably feel like your ads are working as hard as they can, but what if someone told you they could be working harder? Potentially increasing
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Google AdWords has come along in leaps and bounds since its launch and Google are always working to improve it. Questions like ‘what is Google Adwords’ and ‘why use Adwords’ receive thousands of searches every day so it’s clear business owners know about AdWords, they
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