Category : Beliefs

Beliefs Facebook Strategy Sessions

How To Turn Your Expertise Into A Facebook Marketing Funnel That Takes Leads From Cold To Hot in Under 7 Days

Do you want the foolproof way to take your “real-world” expertise and turn it into an online “funnel” that brings you leads in 7 days or less?

If you find yourself speaking at events and conferences, having articles published in the press, and are well known locally – then it must be pretty frustrating that online – no one knows who you are!

Maybe you’ve built up a library of materials – videos of you speaking, magazine and newspaper snippets, publications you’ve written, but you’ve got no clue how to use it to bring in new prospects?

Even worse, maybe you tried hiring someone to do it for you – but the leads it brought in didn’t have a CLUE who you were, and were so “cold” that by the time you got off the phone you were feeling pretty “down” about this whole Facebook Marketing thing.

It does NOT have to be this way.

Using a simple strategy based on the “7 touches” marketing principle (which proves that prospects need to see our brand 7 times before being ready to buy), you can take a lead from totally cold and NEVER having heard of you to hot and ready to buy in under 7 days!

The strategy is based on the fact that Facebook users use the platform regularly – multiple times per day –  combined with the fact we can follow prospects around continually once they have engaged just once with our brand.

To help, I’ve compiled an easy to follow list that will show you how to take your expertise and turn it into a funnel in under 7 days!

  • Place a Facebook retargeting pixel on your website (ask your web designer to do this or if you use WordPress – use a tool such as Tracking Code Manager) and make sure you include it on the landing pages/ thank you pages you create
  • Now it’s time to think about bringing in cold traffic who have NEVER heard of you. Create a “opt-in” document that takes 5-7 minutes to consume (audio and video are fine too!) that solves one of your ideal client’s biggest problems.
  • Advertise your document on Facebook by identifying some potential targets – who do your ideal clients follow online? Aim to get opt-ins for less than a couple of pounds or dollars each.
  • Create an audience of those who opted in for the document so you can follow them around with your other ads shortly
  • Now it’s time to get to 7 touches FAST in under 7 days by demonstrating your expertise! So now it’s time to create adverts to other materials – here are some suggestions:
    1. Testimonial video or testimonials page
    2. Articles you’ve had written or published on well regarded blogs such as my post on Huffington Post here
    3. Blogs you’ve written on your own website
    4. Webinars you’ve recorded such as my automated webinar here
    5. Videos you’ve created such as those on my page here or of you speaking
    6. And the ultimate – direct to book in an appointment
  • Always make sure you’re showing the other marketing touches ONLY to your retargeting audience, who have already heard of you so are well on their way to being pre-sold! You want people to say “wow, I see your ads everywhere!” but you also DEFINITELY want them to say “You really seem understand my pain!”. Each of the ads above needs a really small budget – just £2 per day will be enough for most of you.
  • The key is at the end of every single piece of content you put out there – ASK FOR THE SALE! Simply offer to help – and ask them to book in for a call to find out how. It’s as simple as that.

Imagine having this working in YOUR business.

  • No more unqualified leads.
  • No more prospects wanting to compare you to the competition.
  • No more prospects saying they want to think about it.
  • Prospects knowing who you are, what you do, and how you do it.

That’s the power of creating a 7 Touch Facebook Marketing Funnel.

Get Your 7 Touch Funnel Set Up & Delivering Leads NOW

I work with clients one on one to help them get set up and working in their business.

I GUARANTEE that if you follow it, it will bring results and bring you in qualified leads.

However it’s not for everyone.

You MUST be truly great at what you do – and be ready to set this up fast.

If you’d like to talk to me about setting this up fast in your business – let’s chat.

Simply book in a call with me now

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From pregnant at 16, living in a 9th floor council flat – to making £50k per month my current normal

I’ve been reading through some of my past posts and realised that while I’m getting closer to the TRUTH – to the essence of who I am – I’ve still got  a LONG way to go yet.

So this morning, when journaling I realised I needed to go deeper, and share with you one of my earliest and most formative stories. The story of who I am.

The story of how I went from age 16, living in a high rise council flat – to having £50k per month as my current normal, with my focus on moving that to £100k per month as my new normal in the next 6 months.

I went to a good school from the age of 1l – a private girl’s school. Because at the age of 10 my teachers had spoken to my parents. I needed to be” pushed”- they said. I was clever, and extremely bored. So far ahead that they were using me as a teacher’s help because they couldn’t figure out what to teach me anymore.

I sat a number of exams and was accepted for a full scholarship – which paid half the fees (the maximum help available). My parents struggled to pay  the other half of the fees but did their absolute best for me.

Our lack of cash reflected on me, in my world full of wealthy girls – I felt the lack of money keenly. As teenagers do – I worried about fitting in, having the right clothes – even begging my Dad to turn up in the nicer of our two cars. Materialistic I know.  I didn’t feel as it fit in, and to this day one of my main drivers is not feeling “enough” and feeling as if I need to be more, and have more. Constantly wanting to “fit in”.

In my teenage years, I began to rebel. I had too many ideas, was too creative, I didn’t fit in. I was bright but not studious although I was naturally pretty academic. My teachers were infuriated at my ability to mess around in class constantly then study for 24 hours straight and ace my exams. What type of example did I set to the other girls, they asked? I was threatened with losing my scholarship.

At the age of 15 I decided to take my lack of cash into my own hands, walking into a shop with a “help wanted” sign – before walking back out with a Saturday job. Ask for what you want – then persuade hard.  One of my mottos from a very early age.

So began my first foray into the outside world. Just after my 16th birthday, one of the staff who worked in the shop with me introduced me to one of his friends who had taking a liking to me.  I babysat the staff member’s son – always keen to earn extra cash. That night his friend and I started chatting – and we rapidly became an item. It took a couple of months for my parents to figure out what was happening. They met him and took a liking to him  – although unhappy about the age gap and the feeling they were “losing” their daughter (he was 23).

He worked in a pub part-time and had a whole social group of people who sat around all day playing pool in the pub. Introducing me to this lifestyle – I rapidly rebelled at school and chose instead to drop out and become part of this exciting lifestyle. School, or playing pool? Needless to say, I wanted my freedom and chose pool!

Dropping out before I was legally allowed to – I moved in with my boyfriend, destroying my parent’s hopes and dreams for my future success and beginning my “adult” life at the tender age of 16.

Falling pregnant a couple of months later, I went through a series of part-time jobs to feed myself and my boyfriend (who – by the way I haven’t mentioned yet was an alcoholic) before being sacked for stealing £10 from the till to buy some food on the way home.

16, pregnant, and I hadn’t eaten in 3 days.

Luckily – the police officer that arrested me spotted that I was actually in dire need and referred me to social services where they agreed to put me on £30 per week income support. With an alcoholic, you HAVE to be committed to buy the booze or face the wrath of them not being able to indulge their addiction. So my £30 per week income support saw me – at the age of 16 – setting aside £20 for his daily alcohol and £10 per week for food. I could feed us both 3 meals a day on £10 per day. I look back at my 16 year old self and want to hug her – I want to tell her it’s all going to be okay. There’s going to be a time when money comes SO easily to you. It won’t always be this way.

My son was born when I was 17 and I’m not going to pretend it was easy. It was an incredibly hard time – but with the support of my parents we got through the next couple of years.

I went to night school and sat a couple of A levels, enough to give me a few UCAS points that then got me into university. My son went into the university childcare from the age of 2 until 4, and I walked out with a 2:2 degree despite partying hard at university and fitting my studies around taking care of my son.

Rapidly moving through the next 19 years – working for the NHS in statistics, then going back to uni and sitting an additional degree to become a secondary school teacher before teaching in 3 different schools in 3 years – the whole time I KNEW I was made for something more. I rebelled in pretty much every job I ever had, and at various points wondered if I was even employable.  I wanted to do things MY way. I had ideas and wanted to implement them NOW. It infuriated me when I could see so clearly a better way of doing things – but no one wanted to listen! Eventually I couldn’t take any more, I needed to be free.  I made the leap!

So here we are today.

10 years ago this month marks my 10th anniversary of self employment.  10 years of FREEDOM to do what I want, earn whatever I want, however I want. Maybe I’ll do another post sometime filling you in on the journey of that period.

Now – I have a business that allows me to be FREE.

That allows me to express myself.

That allows me to bring in leads on autopilot as and when I choose – my true gift.

That allows me to work with amazing clients who want to express themselves and reach new audiences FAST.

And I also have the freedom to CREATE as and whenever I choose.

The freedom to REBEL and create something new.

The freedom to listen to my audience and create whatever I know they need. Instantly.

So today, a reminder to all of us.

Keep pushing. You’re made for something more. That feeling inside you – that’s your new rebellious self waiting to be  unleashed. How are you going to let it out?


Now it’s your turn!

Need my help to get Facebook working in YOUR business?

I offer a variety of coaching packages, programs and Done For You services, so simply Book in a call today and let’s chat!

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Yes- NOW! Why “The Holiday Season” Is ABSOLUTELY The Right Time To Launch Your Marketing Funnel

Maybe you’re thinking it’s time to start winding down for 2016.

Cutting the marketing spend.

Maybe you’ve heard that NOW is a bad time to advertise and in be in competition with the main retailers offering Black Friday discounts, Christmas gifts etc etc…

Maybe – you have chosen to pause your plans for business growth.

After all it’s 5 weeks until Christmas.

Maybe you’ve been thinking that people don’t buy anything but GIFTS over the holiday season.

Maybe you’ve been presuming there was zero point in looking to grow your business – and you’ve parked the idea until the New Year.

The truth is… that now is the absolute BEST time to get a new marketing funnel live.

The period just before and after Christmas – and then the New Year period is when people are not only accustomed to SPENDING but they are accustomed to making CHANGES.

Your prospects will have more free TIME  which means they will read your materials – whether it’s ebooks, reports, watching your videos or watching your automated webinars.

They are more likely to COMMIT to change.

In January they are then following through on those commitments so continue to book with people who can help them deliver.

Throughout this entire period – they are more likely to book in calls with people that can deliver that change.

They are more likely to BUY from people that can deliver that change.

Is this YOU?

Can you deliver that change for your clients?

Then you absolutely MUST have an automated marketing funnel live to ensure you are ready to scoop up these prospects and help them deliver changes in their lives.

If you do not – you are doing THEM and YOURSELF a disservice – they want change right NOW and they want someone who can deliver it!

So if you truly want to grow your business and reach clients that want CHANGE… then NOW is the time.

Stop procrastinating and get that automated marketing funnel out there!

Claire Jarrett

P.s. Want to get it live but don’t know how?

I offer a variety of coaching packages, programs and Done For You services, so simply Book in a call today and let’s chat!

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Beliefs Questions

Commit To The Follow Up Or Watch Your Marketing Dollars Go Down The Drain

Today I’d like to talk about something that is very close to my heart that has zero to do with actual marketing but EVERYTHING about getting you more ROI from your marketing spend.

If done relentlessly, it will hugely grow your income.

Follow up.

Let’s look at an example. In the past 4 weeks alone I have sent enquiries to the following:

  1. Various personal trainers (£300 per month for a minimum of 6 months = £1800 deal)
  2. Photographers (£2k  to £4k package)
  3. Private Tuition for my son (£5k per year)
  4. Business mastermind ($50k to $100k per year)

On each occasion I duly filled in their form and gave both my telephone number and email address.


Instead – I waited between 24 and 72 hours depending on the provider, and then received an email response (from the majority – from one I didn’t even get this).

NOT ONE of them followed up with me by telephone – despite me giving the telephone number.

By the time I had received the response – I was no longer in the same “place” as when I had sent the original enquiry, or I was busy at the time so took a day or two to respond (in some cases I didn’t).

Now as many of you know I am ALL for having appropriate application channels  for coaches and consultants, and asking people to book in an appointment.

If I had been asked to do this – I would have gladly done so.

My point is this – how much of their marketing spend are they wasting by NOT following up on enquiries?


When I started my Internet Marketing Agency back in 2008 – I was relentless with follow up and taught my team the same.

Every single enquiry was contacted multiple times by telephone and email. If a prospect was not yet ready to buy, I made time every week to follow up with them.

This led me to a near 100% conversion rate on EVERY single enquiry.

If they didn’t want to buy the first thing – I sold them something different.

I was RELENTLESS with my follow up.

And I am AMAZED more business owners are not the same.

How much money are they wasting?

How much are they leaving on the table?

Due to a simple failure to follow up with every single lead relentlessly?

Oh – so maybe your excuse is they’ve not provided a phone number?

Look them up and FIND ONE.

You’ve already spoken to them by phone and don’t want to call too often?

I get it – use a different method of follow up instead (or ideally AS WELL AS) ….


Find them on Social Media and connect with them there.

I followed my prospects on LinkedIn, Twitter, Facebook (both their business page and their profile) and I made sure I stayed TOP of mind at all times.

I liked their posts, retweeted their posts, and stayed in contact continuously for MONTHS and sometimes YEARS until they were ready to buy.

To follow up with your prospects costs you NOTHING.

It also shows your prospect you REALLY want their business!

Let me talk you through how I make this work in practice.

I have a commitment to follow up with at least six past clients and prospects every single day. I may find out how they are, how their business is going, and I may occasionally give them details of a current program or offer I am running if I think it will resonate for them.


Following up by telephone and connecting on social media also has added benefits! It can prevent no shows and cancellations.

How many of you have ever cancelled an appointment or commitment by email? Because it was easy to do so?

How many of you would have cancelled if you had built a RELATIONSHIP with that person instead?

All you need to do is CONNECT.

So now it’s your turn.

What can you change and implement right NOW about your follow up procedures today?



Now it’s your turn!

Need my help to get this working in YOUR business?

I offer a variety of coaching packages, programs and Done For You services, so simply Book in a call today and let’s chat!

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Beliefs Lead Generation

How To Turn Any Prospect Into The Perfect Client By Changing The Way They Think

Sounds like a pretty tall order – to turn a prospect into the perfect client by changing the way they think?

Well that’s exactly what I’m going to show you how to do today.


Aim Mass Market – And At Those You Think You Will Never Buy (Yet)

When advertising on Facebook and Twitter, many of you are currently picking large audiences and “hope” that part of our message sticks.

So you might pick fans or followers of Amy Porterfield, Mari Smith or Brian Tracy for example, and then wonder why they don’t resonate with your message.

You’re approaching it from the WRONG ANGLE.

You’re presuming that they are all right now in the right place, ready to buy, and looking for a solution.

This is NOT what is happening.

99% of the people you are targeting with your ads are not seeking a solution, because they don’t even know a solution exists (and some of them don’t even realise they have a problem!)

Rather than seeking someone who is already the perfect prospect, it’s the job of your marketing to take someone who isn’t the perfect prospect yet… and turn them into one.

Okay – But How Do I Do That, Claire?

Simply by changing their beliefs.

  • What do YOU know about your subject that most people don’t?
  • What are the common misconceptions that people have about your topic?
  • If you sit next to someone at a networking meeting, what beliefs do they “state” at you when they find out what you do?

So for example – common beliefs about my area of expertise are:

  • My audience isn’t on Facebook
  • Facebook doesn’t work for Business to Business
  • I need an email list before I can start selling online
  • I can’t learn marketing because I’m no good with technology
  • People won’t part with several thousand dollars over the phone and certainly not after attending a single webinar
  • My service must be delivered one on one or it doesn’t work

When I change these beliefs, I have successfully turned a sceptical person into a perfect prospect, and this means my market is WIDE OPEN.

I now have the ability to target hundreds of thousands, knowing that I can create the perfect prospect through my marketing.

Simply Change Their Beliefs Through Your Marketing

All your marketing should be aimed at changing beliefs, showing people what is possible, and creating perfect prospects who eventually reach the point at which their beliefs are now fully shifted, and they then pick up the phone and call you.

Ways you can change beliefs include creating pieces of marketing that tackle common misconceptions, changing their beliefs through demonstrations and case studies. Possibilities include

What are YOU going to change about how you approach marketing?

Let’s Talk

If you need help perfecting this process, let’s talk.

Let’s plan out:

  1. How to launch a marketing funnel that CREATES the perfect prospect
  2. The steps you’re going to need to take to get a funnel up and running in your business
  3. How many leads you’re going to need to hit your targets and where you’re going to find them
  4. What could possibly hold you back

Click here to book in a planning session now

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