Category : Questions

High Prices High Ticket Questions

Paid By The Hour? Better Read This…

mano di uomo in ufficio con orologio al poloso e tastiera di notebook

If you’re currently being paid by the hour for what you do, this will be extremely useful to you.

We can discern that most business owners who are paid by the hour will eventually hit some sort of cap.

It might be they feel they are constricted by competitors  – if competitors are charging low hourly rates it’s hard to see how you can put yours up without losing business. In addition hourly rates are getting squeezed in the current climate – in particular when your services are seen as a commodity.

Secondly it may be a time restriction – as charging by the hour means you can’t physically work too many hours – typically somewhere from 20 to 40 hours per week of client time is normal depending on the particular sector.

Finally, the cap may well be location specific – for example I have a client Di who was commuting 3 hours per day into London on top of her working day as she can only currently deliver her training face to face. This time was of course unpaid, and you can imagine that this travel was adding hugely to the stress of her day.

So what can we do about this?

The answer comes in the form of taking what you typically do for clients, structuring it into teachings that can be delivered online from the comfort of your own home, and then using simple online methods to attract in clients for the teachings. Let me set this out in a step by step fashion for you (if you get stuck on any of these steps don’t worry, you can get more help shortly):

1. Identify what outcome your clients typically desire from you. It’s okay to have several – for example some of my outcomes are teaching people to take their offline business and put it online, showing people how to use Facebook Ads to attract in clients, teaching people how to bring in qualified leads that are ready to buy in a simple “salescall” helping people make the leap from hourly selling to selling online programs etc etc.  Now consider, what are the outcomes that YOU typically deliver?

2. Brainstorm the steps that are needed to ensure your client gets their end result, and plan it out into a structure, which I will refer to as an online program. Typically most of my clients choose to plan out an 8 week structure, but 6 weeks and 12 weeks typically work well too.

3. Create a couple of pieces of education based marketing to bring in prospects – such as webinars, blogs, short videos, checklists etc. I choose to record my webinars and turn them into an automated webinar so that they can be viewed 24/7 around the world, and this is the method I teach my clients too as it removes the worries about technology and is stress-free!

4. You’ll now need to advertise your marketing pieces, typically via Facebook Ads, Twitter Ads or LinkedIn Ads, depending on where your target market hangs out. Facebook Ads is currently the easiest and cheapest to use – although the skills transfer directly from one platform to another.

5. At the end of the marketing piece, you’ll want to ask prospects to book in for a call to discuss how you can help. There’s no need for a hard sell, as your marketing has already shown them you can assist – it’s therefore just a case of seeing if you’re right to work together.

6. You’ll now start bringing people into your online program, which is of course based on the steps you identified earlier. To deliver the program, you’ll simply record a video – I suggest a tool such as Camtasia to record yourself talking over a PowerPoint presentation, and ensure your client is successful by setting some type of homework that ensures that if completed, they will get to their desired outcome.

7. To give your clients support, you’ll then offer coaching calls each week alongside the videos to ensure they are staying on track. These can be either individual calls or group calls, depending how fast your marketing brings in new clients and whether your line of work lends itself to groupwork.

So in essence, this has shown you how to take what you do currently, by the hour – and then turn it into something that can be sold online.

Following this method, you can immediately move from charging by the hour to instead charging for the outcome.

When pricing your program, most of my clients start somewhere from $2k to $4k before moving to $6k and even $10k – although I’ve had clients go in straight at $8k and sell 5 in a few weeks.

To explain in a little more detail how this works in practice, here’s a casestudy from one of our clients:

My client Leo was selling his services at €70 per hour before he started working with me. He restructured what he offered into an 8 week group program that he sold for €2,000 for 8 weeks, before Christmas. He was converting nearly every single person he spoke to on the phone into this program, so after selling 6 of these, I encouraged him to put his prices up further. He then sold a further 3 at €3,000 – this time converting every single person he spoke to, so this month has moved to charging €4,000.

So, how can YOU apply this?

How will you take what you do and turn it into something that can be sold online?

If you’d like help taking what you do currently on an hourly basis, and restructuring into something that can be sold online – then we are here to help.

And yes, if you want my personal help getting this working in your business – we can talk about that too.

Either way you’ll know whether this will work for your business.

So let’s get on the phone and specifically plan out:

• Can what you do be sold online?

• If so, what’s the best price to charge for it?

• How many leads will you need to hit your income goals?

• Where are the best places to start marketing?

• What might stop you from getting this done?

Please click here and book your session in here now, we have a few sessions available this week

Have a great day, I cannot wait to see how we can assist!

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Adwords Questions

Where can I find invoices in AdWords?

I’m often asked how to find invoices in AdWords.  The good news is there are printable invoices, you just need to be able to access them.

In order to do this log into AdWords and click onto the green tab marked Billing and then click Billing Summary.

Scroll down until you find the right month.  Note you can ONLY print out an invoice for the current month when it ends.  Now click the Invoice button:

Image of how to download your invoice in AdWords

The invoice will now turn into a printable screen – simply go to File – Print.

To access previous months, change the date selector and then click Go.

Changing the date of your invoice

You should now be able to see the month you have selected – again simply click the Invoice link and you will be able to print out your invoice.

Questions?  Do ask them here!

 

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Questions Social Media

Who will see my Google+ post?

There seems to be some confusion over who will see a post you put on Google+, whether it’s only seen by people who have added you, people you have added, or people you don’t even know.

This handy graphic (please let us know if it is yours so we can credit it!) explains a lot easier than we could, so we’re sharing it with you today!

(Click on the image to see the larger version).

Hope this makes more sense and allows you to see who will be seeing your Google Plus posts.

PS, you can connect with Claire on Google+ now too!

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analytics Questions seo Targeting Testing

What is Google +1 and how will it affect my website?

There’s been a lot of talk recently about Google +1, the new ‘button’ from Google that allows people to ‘vote’ for your site and could affect your Google positions in some instances.

So, firstly:

What is Google +1?

Google tell us that:

Adding +1 buttons to your pages is a great way to help your ads stand out on Google. By giving your visitors more chances to +1 your pages, your search ads and organic results might appear with +1 annotations more often. This could lead to more–and better qualified–traffic to your site.

This has been a little confusing for some people so we’ll try and put it in plain English for you :)

Basically, if you have the Google +1 button on your website pages or blog posts, then people can click on it in the same way they would click a Facebook ‘Like’ button. When they click on it (and to do this they must have a Google account), Google registeres that they like your page or post. So far so good.

When another person searches on Google, and your page or post is shown in the results, it will show the number of  ‘+1s’ it has had from their friends or contacts. Google is working on the assumption that people will be influenced by the choices their friends and contacts have made.

How will it affect my Google positions? If people don’t +1 me, am I at a disadvantage?

In most cases, the answer to this is no. Google tells us that +1 won’t affect the usual SERPS (which is a relief as we’re sure it will soon become easy to game). However, if someone searches Google while they’re logged in to their Google account, the results that have more +1s from their friends and contacts will be highlighted.

Should I use the Google +1 button on my pages and posts?

We think so. Although it’s not making a huge impact right now, think back to how little impact Facebook Likes made at one point – now they’re an integral part of promoting any blog or website.

How do I install the Google +1 button on my site or blog?

If you have a WordPress blog or site, there’s a plugin for that :) http://wordpress.org/extend/plugins/wp-plus-one/

If you have a Blogger blog, you’ll need to install one of their addons – more about this here: http://buzz.blogger.com/2011/06/add-1-button-to-your-blog.html

If you want to install it to your site manually, it’s just a case of adding some code into the head of your code, and then some more code where you want the button to appear – more on this here: http://www.google.com/webmasters/+1/button/

As you can see at the bottom of this post, we’ve installed the Google +1 button – we’d love it if you could help us to test it, first by clicking on it, and secondly by installing it on your own site or blog and letting us know in the comments below!

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Adwords Questions ROI

Top Ten Tips for using Google AdWords

Here are our top ten tips for using Google AdWords:

1. Make sure your website is up to scratch before you get started. Does it represent you well? Is it clear how people can buy your products or services? Don’t be arrogant and presume your website is excellent as you’ve designed it or approved the design yourself, get someone else’s opinion too! Family and friends DO NOT count!
2. Set an appropriate budget. A couple of pounds per day is a waste of money. You need to run a trial by setting an appropriate budget to get started. This may be thirty to one hundred pounds per day.
3. Remember that an average conversion rate on a website is between 3% and 5%. Not everyone who visits will buy. If a click costs you £2, you can see that setting a daily budget of £2 will result in a very long time to run an effective trial!
4. Set up a campaign to run only on the Search network, not the Display network to save money and increase your Click Through Rate
5. Create multiple ad groups with a handful of keywords per ad group, and just test a few keywords to start with.
6. Place the keyword into the advert heading in order to maximise Quality Score as well as Click Through Rate. This will also usually increase conversion rate too.
7. Install conversion tracking to ensure you know what’s working, and what isn’t
8. Run search query reports regularly (you can now have them emailed to you by Google). Use this to identify new negative keywords. Negative keywords will prevent irrelevant searches and save you money
9. Don’t send visitors to the homepage, send them to a specific landing page about that one product or service. Ensure the visitor can convert on the landing page by placing a contact form or callback form. Also consider including testimonials, photos etc.
10. Be prepared to test and refine your landing pages, as well as your Google AdWords adverts continually, to try and improve both.

That concludes our top ten tips, I hope you find them useful. Questions? Do ask them here!

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Adwords Questions Troubleshooting

Why isn’t my advert showing at the moment in Google AdWords?

This is a very common question asked by new advertisers.

So here’s a list of potential reasons it might not be showing:

  • Your account is new, and you have not entered payment details. When you have entered payment details, they take a short while to be authorised. This can be up to a day or two.
  • You have set up a new campaign with new ad groups and keywords, that need to be reviewed. This can take a short while.
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