Category : Questions

Adwords Questions

Where can I find invoices in AdWords?

I’m often asked how to find invoices in AdWords.  The good news is there are printable invoices, you just need to be able to access them.

In order to do this log into AdWords and click onto the green tab marked Billing and then click Billing Summary.

Scroll down until you find the right month.  Note you can ONLY print out an invoice for the current month when it ends.  Now click the Invoice button:

Image of how to download your invoice in AdWords

The invoice will now turn into a printable screen – simply go to File – Print.

To access previous months, change the date selector and then click Go.

Changing the date of your invoice

You should now be able to see the month you have selected – again simply click the Invoice link and you will be able to print out your invoice.

Questions?  Do ask them here!


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Questions Social Media

Who will see my Google+ post?

There seems to be some confusion over who will see a post you put on Google+, whether it’s only seen by people who have added you, people you have added, or people you don’t even know.

This handy graphic (please let us know if it is yours so we can credit it!) explains a lot easier than we could, so we’re sharing it with you today!

(Click on the image to see the larger version).

Hope this makes more sense and allows you to see who will be seeing your Google Plus posts.

PS, you can connect with Claire on Google+ now too!

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analytics Questions seo Targeting Testing

What is Google +1 and how will it affect my website?

There’s been a lot of talk recently about Google +1, the new ‘button’ from Google that allows people to ‘vote’ for your site and could affect your Google positions in some instances.

So, firstly:

What is Google +1?

Google tell us that:

Adding +1 buttons to your pages is a great way to help your ads stand out on Google. By giving your visitors more chances to +1 your pages, your search ads and organic results might appear with +1 annotations more often. This could lead to more–and better qualified–traffic to your site.

This has been a little confusing for some people so we’ll try and put it in plain English for you :)

Basically, if you have the Google +1 button on your website pages or blog posts, then people can click on it in the same way they would click a Facebook ‘Like’ button. When they click on it (and to do this they must have a Google account), Google registeres that they like your page or post. So far so good.

When another person searches on Google, and your page or post is shown in the results, it will show the number of  ‘+1s’ it has had from their friends or contacts. Google is working on the assumption that people will be influenced by the choices their friends and contacts have made.

How will it affect my Google positions? If people don’t +1 me, am I at a disadvantage?

In most cases, the answer to this is no. Google tells us that +1 won’t affect the usual SERPS (which is a relief as we’re sure it will soon become easy to game). However, if someone searches Google while they’re logged in to their Google account, the results that have more +1s from their friends and contacts will be highlighted.

Should I use the Google +1 button on my pages and posts?

We think so. Although it’s not making a huge impact right now, think back to how little impact Facebook Likes made at one point – now they’re an integral part of promoting any blog or website.

How do I install the Google +1 button on my site or blog?

If you have a WordPress blog or site, there’s a plugin for that :)

If you have a Blogger blog, you’ll need to install one of their addons – more about this here:

If you want to install it to your site manually, it’s just a case of adding some code into the head of your code, and then some more code where you want the button to appear – more on this here:

As you can see at the bottom of this post, we’ve installed the Google +1 button – we’d love it if you could help us to test it, first by clicking on it, and secondly by installing it on your own site or blog and letting us know in the comments below!

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Adwords Questions ROI

Top Ten Tips for using Google AdWords

Here are our top ten tips for using Google AdWords:

1. Make sure your website is up to scratch before you get started. Does it represent you well? Is it clear how people can buy your products or services? Don’t be arrogant and presume your website is excellent as you’ve designed it or approved the design yourself, get someone else’s opinion too! Family and friends DO NOT count!
2. Set an appropriate budget. A couple of pounds per day is a waste of money. You need to run a trial by setting an appropriate budget to get started. This may be thirty to one hundred pounds per day.
3. Remember that an average conversion rate on a website is between 3% and 5%. Not everyone who visits will buy. If a click costs you £2, you can see that setting a daily budget of £2 will result in a very long time to run an effective trial!
4. Set up a campaign to run only on the Search network, not the Display network to save money and increase your Click Through Rate
5. Create multiple ad groups with a handful of keywords per ad group, and just test a few keywords to start with.
6. Place the keyword into the advert heading in order to maximise Quality Score as well as Click Through Rate. This will also usually increase conversion rate too.
7. Install conversion tracking to ensure you know what’s working, and what isn’t
8. Run search query reports regularly (you can now have them emailed to you by Google). Use this to identify new negative keywords. Negative keywords will prevent irrelevant searches and save you money
9. Don’t send visitors to the homepage, send them to a specific landing page about that one product or service. Ensure the visitor can convert on the landing page by placing a contact form or callback form. Also consider including testimonials, photos etc.
10. Be prepared to test and refine your landing pages, as well as your Google AdWords adverts continually, to try and improve both.

That concludes our top ten tips, I hope you find them useful. Questions? Do ask them here!

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Adwords Questions Troubleshooting

Why isn’t my advert showing at the moment in Google AdWords?

This is a very common question asked by new advertisers.

So here’s a list of potential reasons it might not be showing:

  • Your account is new, and you have not entered payment details. When you have entered payment details, they take a short while to be authorised. This can be up to a day or two.
  • You have set up a new campaign with new ad groups and keywords, that need to be reviewed. This can take a short while.
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