Today I’m going to cover how to attract PREMIUM Clients using Facebook Ads.

What do I mean by premium clients in this instance? Those who are willing to pay what you are worth – who won’t mess you around, who are great fun to work with, get the work done and are generally great fun to work with!

Who Do You Want To Work With – And What Will You Do For Them?

To start with – we need to get super clear on who we want to work with, and what we can do for them.

In order to figure this out – ask yourself a few simple questions:

1. Who have my best results been for?
2. Who have I loved working with so much I would do it again for free?
3. What have my best clients had in common?
4. What results have I helped them to achieve?

When marketing on Facebook – it’s far more appealing for prospects if we talk about a certain result we can help people achieve rather than just generally talking about our services.

A “premium client” is one who desires the end result you deliver – not simply to book a couple of sessions by the hour in the hope you might be able to help them with an issue.

The next step is to be able to find out where they “hang out” on Facebook.  A first step I recommend is simply to go to Google and search for something like “top female business coaches” if your target market is female entrepreneurs, or “top life coaches” if you’re a life coach and your target market wants to make huge changes in their life.
Other suggestions might be to take a look at books or movies watched by your target audience – for example “top life coaching books” will bring up a number of websites in Google which contain lists of books you could target.
Typically, those are willing to make changes in their lives and in their business will already be following Facebook fanpages that represent this. This is what we’re going to use to target your ideal client.
Once you have your list, go to Facebook, use the search box at the top and check to see if there are Facebook fanpages for the coaches, books and movies you just found. If so, there is a very good chance you’ll be able to target fans of those pages on Facebook meaning you can easily reach your perfect client.

A great tip for further targets for your adverts is to look up past clients on Facebook and have a look which Facebook Pages they are fans of (you can do this by clicking More on their profile and then selecting Likes) . Your aim is to find at least 5 to 10 Facebook pages to target with your ads.

Now Bring In The Leads

Now that you’ve identified your ideal client, what you are going to do for them, and identified some great targets for your ads – it’s time to create something to advertise to them using Facebook Ads. In the marketing industry this is typically known as a lead magnet.

Examples of lead magnets are:

1. Reports
2. Checklists
3. Videos
4. Automated Webinars (my personal favourite – here is my example that I advertise using Facebook Ads)

You’ll want to put your lead magnet together to the best of your ability to ensure the prospect knows you can help them get to the end result they desire. You can do this by ensuring you include some really great teaching points, including case studies or testimonials to ensure your prospect knows you can deliver.

REMEMBER – the point of the lead magnet is NOT to sell your services directly –  it is quite simply to “Sell the Appointment”. At the end of the lead magnet you will quite simply invite them into a telephone appointment  where you can explore working together further.

Invite Them To Work With You

On your appointment – you’ll have already demonstrated your expertise via your lead magnet – so this should be a gentle exploration of what has worked in the past, what hasn’t worked, where they are stuck, where they want to be, and how you can help to get them there.

At the end of the call you can simply make a decision together whether to work together or not.

Need Help Implementing This In YOUR Business?

Now it’s your turn – would you like a free planning session where we will help you plan out how to get this working in YOUR business?

Together we will plan out:

• How what you do for your clients can be turned into something that can be sold online
• Where to find your prospects
• How to price it
• How to launch it and bring in your first few clients

To book in for a free appointment – simply click here

We cannot wait to see how we can help!

During my time as an Internet Marketing Consultant and Trainer, I’ve worked with dozens of owners of Ecommerce website owners.  Here are my top 12 tips for increasing your conversions – and don’t forget to share your own too!

1. Invest in a decent website and don’t try and build it yourself using EKM Power Shop or something similar! Build trust with a professional brand.
2. Get a contact number on your website.  I don’t care if you don’t want to be bothered by customers – they need the reassurance of seeing they can call you if they need you.  Too many customers get scammed, and they look for a number as a sign of reassurance! Put it at the top of every page and in the footer, as well as in the Contact Page.
3. Make sure you actually man the telephone lines! Get a call answering service if necessary to take enquiries.
4. Put your address on your website – ideally at the bottom and on the contact page, and make sure it appears in every email. Don’t use a PO Box as this looks suspicious.  So you may end up having to use your home address – or buy a virtual office address.
5. Encourage people to sign up to an email subscriber list by offering them something of value – for example a 15% discount voucher or Free P&P code
6. Set up a Twitter account and get a developer to put a Latest Tweets box on the website to encourage people to follow you.  Tweet offers occasionally with Twitter specific discount codes.  Do make sure you don’t send out only promotional Tweets!
7. Set up a Facebook Business Page and get a developer to put a Facebook Like box onto your website. Again – update the page regularly with specific codes.  Both Twitter and Facebook are great for selling off old stock cheaply and running sales
8. Test AdWords by advertising your highest margin products first, when you start to see returns try some of the lower value products
9. Invest in SEO or attend an SEO course – this will get your website listed high on Google so your products get found. Do extremely thorough keyword research and make sure you don’t just go after the main terms such as “dog food”, “baby clothes” etc as these are expensive.  Optimise your website for longer terms, known as long-tail keywords.  Examples are “Royal Canin Puppy Food”, “Pink Fleece Baby Gro” etc
10. Make sure your website has a Shopping Feed and upload this to AdWords – sadly you now have to pay to appear in the Google Shopping results
11. Make sure your developer turns Google Analytics ecommerce tracking code on so you can see exactly how much of each product has sold, via which source
12. And finally – don’t discount the value of taking your offerings off-line too!  Consider getting a designer to create a brief catalog of your products, for sending out by post.  You could also send out flyers and special offers by mail.  These days direct mail is seriously underused and gets forgotten about!