Today I’m going to cover how to attract PREMIUM Clients using Facebook Ads.
What do I mean by premium clients in this instance? Those who are willing to pay what you are worth – who won’t mess you around, who are great fun to work with, get the work done and are generally great fun to work with!
Who Do You Want To Work With – And What Will You Do For Them?
To start with – we need to get super clear on who we want to work with, and what we can do for them.
In order to figure this out – ask yourself a few simple questions:
- Who have my best results been for?
- Who have I loved working with so much I would do it again for free?
- What have my best clients had in common?
- What results have I helped them to achieve?
When marketing on Facebook – it’s far more appealing for prospects if we talk about a certain result we can help people achieve rather than just generally talking about our services.
A “premium client” is one who desires the end result you deliver – not simply to book a couple of sessions by the hour in the hope you might be able to help them with an issue.
The next step is to be able to find out where they “hang out” on Facebook. A first step I recommend is simply to go to Google and search for something like “top female business coaches” if your target market is female entrepreneurs, or “top life coaches” if you’re a life coach and your target market wants to make huge changes in their life.
Other suggestions might be to take a look at books or movies watched by your target audience – for example “top life coaching books” will bring up a number of websites in Google which contain lists of books you could target.
Typically, those are willing to make changes in their lives and in their business will already be following Facebook fanpages that represent this. This is what we’re going to use to target your ideal client.
Once you have your list, go to Facebook, use the search box at the top and check to see if there are Facebook fanpages for the coaches, books and movies you just found. If so, there is a very good chance you’ll be able to target fans of those pages on Facebook meaning you can easily reach your perfect client.
A great tip for further targets for your adverts is to look up past clients on Facebook and have a look which Facebook Pages they are fans of (you can do this by clicking More on their profile and then selecting Likes) . Your aim is to find at least 5 to 10 Facebook pages to target with your ads.
Now Bring In The Leads
Now that you’ve identified your ideal client, what you are going to do for them, and identified some great targets for your ads – it’s time to create something to advertise to them using Facebook Ads. In the marketing industry this is typically known as a lead magnet.
Examples of lead magnets are:
- Reports
- Checklists
- Videos
- Automated Webinars (my personal favourite – here is my example that I advertise using Facebook Ads)
You’ll want to put your lead magnet together to the best of your ability to ensure the prospect knows you can help them get to the end result they desire. You can do this by ensuring you include some really great teaching points, including case studies or testimonials to ensure your prospect knows you can deliver.
REMEMBER – the point of the lead magnet is NOT to sell your services directly – it is quite simply to “Sell the Appointment”. At the end of the lead magnet you will quite simply invite them into a telephone appointment where you can explore working together further.
Invite Them To Work With You
On your appointment – you’ll have already demonstrated your expertise via your lead magnet – so this should be a gentle exploration of what has worked in the past, what hasn’t worked, where they are stuck, where they want to be, and how you can help to get them there.
At the end of the call you can simply make a decision together whether to work together or not.
Need Help Implementing This In YOUR Business?
Now it’s your turn – would you like a free planning session where we will help you plan out how to get this working in YOUR business?
Together we will plan out:
- How what you do for your clients can be turned into something that can be sold online
- Where to find your prospects
- How to price it
- How to launch it and bring in your first few clients
To book in for a free appointment – simply click here
We cannot wait to see how we can help!