So you’ve started a Facebook ad campaign – you’re really proud of it, getting lots of Likes and Shares..
but all of a sudden..
GET OFF MY FUCKING FEED! or you might even get: YOU’RE AN EVIL SCAM ARTIST or sometimes you might get something even worse….
Someone disagreeing with your point of view.
And it can be REALLY tempting to jump in there and defend yourself.
Here are my suggestions for dealing with your new found “haters”.Don’t take it personally.
Some people get REALLY upset that their free source of fun – Facebook – is daring to show advertising in their newsfeed.
They don’t get that even free tools need to make money somehow to keep it free, so as a result they lash out at YOU.
And sometimes quite rudely, as you’ll notice!
Check your Ad Frequency – if they’re seeing your ads too often, this can be a reason why people get annoyed.
Look at the frequency over the last 7 days, ideally you don’t want it higher than 2, 3 at most.
If they see it more than this be prepared for negative feedback on your ads – which might not be as nice as hiding your ad, it might be a very rude comment!
Delete the comment. Don’t reply. Don’t get into discussion.
Even if you think you’re being clever, or even if you think you want to argue your point – believe me it’s not worth it.
Because what will happen next is more and more people will “jump in” to the argument and before you know it you’re in the middle of an online war.
It’s not good for you (especially your stress levels!) and it’s certainly not good for your brand.
Just. Delete. It. Okay?
It’s REALLY important to get these comments off QUICKLY.
And I mean quickly. So my advice is to either appoint a manager or team member to check for negative comments constantly – or to do it yourself.
When running a lot of ads, I check my page for negative comments every hour or so – weekends included.
The best way I have found is to use the iPhone Pages Manager app, which allows me to quickly skim through comments.
It also allows me to respond to positive comments or requests for assistance quickly – leading to a better experience for fans as well.
My next piece of advice is to make sure that you start creating a list of words that are BANNED from your page – meaning anyone who uses them in a comment has the comment immediately disabled.
To do this go to your Facebook page and click Settings in the top right hand corner.Look for Page Moderation and add a list of as many rude words as you can think of!
Plus each time anyone leaves a comment with something rude you hadn’t considered, add one of the rude words here to prevent future comments being allowed.
She went from school teacher to IT trainer to business owner...
...and then from business owner to marketing consultant to coach.
Whether she was teaching kids how to create excel spreadsheets at school, or teaching 6 figure entrepreneurs how to get a better return from their Facebook ads...
...Claire's life mission has been to figure out this complicated online world, and then teach others how to use it.
Her goal is to revolutionise the way that coaches and consultants market themselves online- giving them a proven Facebook ad system that they can use repeatedly to attract more premium clients.
If you would like my personal help developing something original that positions you as a leader online, then i'm here to help.
Whether you'd like to work with me either privately or part of a small group to get your Facebook ad funnel up and running fast - the next step is to book in a call.
If there is availability on my calendar, you can book in a free call by clicking above and we'll look at:
-How to stand out as a leader online to easily attract your ideal clients.
-How to position your offer so that people are excited to work with you.
-How to bring in leads using Facebook ads. (Using the '7 Touch' Marketing Strategy That I teach).
-What's held you back from success with your ads in the past, and how you can plug any holes in your marketing to increase your ROI.