Should I Reply Or Delete The Bad Comments on My Facebook Ads?

Last Updated on: 7th November 2024, 09:41 am

So you’ve started a Facebook ad campaign – you’re really proud of it, getting lots of Likes and Shares.. but all of a sudden..

“YOU’RE AN EVIL SCAM ARTIST” – a comment on your ad. Should you reply to this kind of comment, delete it or do nothing?

We’ve got the answers for you…

HOW are you supposed to deal with those Nasty Comments?

Here are my suggestions for dealing with your newfound “haters”.

1. Don’t take it personally. Some people get REALLY upset that their free source of fun – Facebook – is daring to show advertising in their newsfeed. They don’t get that even free tools need to make money somehow to keep it free, so as a result they lash out at YOU. And sometimes quite rudely, as you’ll notice!
2. Check your Ad Frequency – if they’re seeing your ads too often, this can be a reason why people get annoyed. Look at the frequency over the last 7 days, ideally you don’t want it higher than 2, 3 at most. If they see it more than this be prepared for negative feedback on your ads – which might not be as nice as hiding your ad, it might be a very rude comment!
3. Delete the comment on Facebook (on your Page). Don’t reply. Don’t get into discussion. Even if you think you’re being clever, or even if you think you want to argue your point – believe me it’s not worth it. Because what will happen next is more and more people will “jump in” to the argument and before you know it you’re in the middle of an online war. It’s not good for you (especially your stress levels!) and it’s certainly not good for your brand. Just. Delete. It. Okay?

How to Deal with Legitimate Negative Comments

Mistakes happen, and sometimes customers might call you out on them. However, keep your emotions in check and follow the SOP:

1. Respond as quickly as possible. You don’t want the issue to look like you’re sweeping it under the rug or ignoring it. Make sure you include an explanation of the situation in the comment so everyone else can see it, too.
2. Personalise your response. Don’t use a generic response to deal with what is a personal issue to someone. Look into the details, provide the basic response publicly, and then invite the person to contact you via the inbox for the resolution.
3. Apologise and empathise. Acknowledge their feelings and concerns, and apologise. 
4. Provide solutions. Perhaps the most important one – offer a way to remedy the situation. If you accidentally sent the wrong order, offer free shipping on the next and a discount code. If a client didn’t enjoy your course, return their money and offer a personalised coaching session, etc.
5. Monitor and follow up. With the client, with your process, with your offer. Legitimate negative feedback is helpful because it’ll help you create a much better presence in the long term. However, be mindful of setting boundaries and try to diffuse the situation. 

Monitor Your Facebook Page Nonstop

It’s REALLY important to get these comments off QUICKLY. And I mean quickly.

So my advice is to either appoint a manager or team member to check for negative comments constantly – or to do it yourself.

When running a lot of ads, I check my page for negative comments every hour or so – weekends included.

The best way I have found is to use the iPhone Pages Manager app, which allows me to quickly skim through comments.

It also allows me to respond to positive comments or requests for assistance quickly – leading to a better experience for fans as well.

Create A List Of Banned Words

My next piece of advice is to make sure that you start creating a list of words that are BANNED from your page – meaning anyone who uses them in a comment has the comment immediately disabled.

To do this go to your Facebook page and click Settings in the top right hand corner.

Look for Page Moderation and add a list of as many rude words as you can think of!

Plus each time anyone leaves a comment with something rude you hadn’t considered, add one of the rude words here to prevent future comments being allowed.

Can I turn Off the Comments on my Facebook Business Page?

No you can’t, and you shouldn’t either, as most comments are good and show Facebook we’ve got a great ad running.

The best advice I can give you is to tie down your list of banned words really tightly, and add to it constantly to ensure the comment is immediately hidden if someone uses one of the banned words.

Need advice on your Facebook Ad account? As a Social Media Marketing Consultant and Google Ads Consultant, I’d love to help. Get in touch now – I’d love to help!

(More interested in Google Ads? Get better results faster! If you’re ready to set up profitable campaigns and achieve rapid Google Ads success in 7 easy steps, get your copy of my best-selling Google Ads book!)