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Want to learn how Google Ads bidding works so that you can create the perfect strategy for your next ad campaign? You are in the right place. There’s many different things that can affect your…

We covered the changes to Google Ads in 2022, 2023, and 2024. Now, the changes to Google Ads in 2025 make it necessary to update our best practices. I’ve looked at all the upcoming changes…

Need to contact Google ads support? We’ll quickly show you how in this article and explain what they can and can not help you with – it’ll save you time! Let’s jump into it! What…

Traditional Google Ads are a simple machine: insert your keywords and Google will serve them. But with Google Ads Performance Max campaigns, the machine has started learning. You get more data and placement options but…

When I mention Google Ads, most people automatically think of text ads. But if you’re an eCommerce shop owner, don’t forget about Google Shopping – it’s rapidly rising and now makes up for 76% of…

Google Ads is a fantastic way to get qualified leads, but will you get calls as soon as you hit the campaign launch button? Today, I’ll show you how fast Google Ads work and what you…

If you need qualified leads for your business then it makes sense to set up a basic Google Ads campaign. In a previous article we’ve broken down the pros and cons to explain why it’s…

Customer journeys are anything but simple. One prospect sees your ad and immediately wants to get in touch, but then another needs more information first. If your Google ad only targets one action, one feature…

This is part of a series of posts we’ve put together for various industries to assist with their small business marketing. Today, we’re looking at plumbing (we’ve previously looked at accounting and locksmiths) . A…

Advertising costs don’t stay the same on advertising platforms and Google is certainly not an exception to this. Google first launched AdWords back in 2000 and clicks were $0.01, they have since increased 100x +….

Google Ads is all about getting people to click through to your website, but those clicks don’t always turn into sales. If you don’t have your Google Ads conversion tracking set up properly, you will…