A great deal of revenue and brand awareness is generated by the search engine that is set to default for internet explorer, Mozilla Firefox, Safari, Google Chrome, and every other company we use to browse the internet.

There is always a bidding war between the companies to take control as the default Internet browser, and it’s time for that bidding war to occur. In theory, the company that comes out on top is the one that is willing to offer the best deal for securing it.

Since 2004 Google has been the default search engine for Mozilla, but this has officially changed:

“We are ending our practice of having a single global default search provider,” Chris Beard, CEO of Mozilla, said. “We are adopting a more local and flexible approach to increase choice and innovation on the Web, with new and expanded search partnerships by country.”

In the U.S, the default will be Yahoo, in Russia, the default will be Yandex, and in China, Baidu will remain as the default option.

Considering that firefox users search the web billions of times every year, there is certainly going to be a shift in the market share between Google and Yahoo.

Meanwhile, we are yet to see the new default search engine for Safari, though the decision will be made soon.

Apple’s Eddie Cue said their decision will be based “on the quality of the product as much as the potential money made from search ads.”

The amount of money made for both Safari and Mozilla for securing these default search engine deals is in the billions, so it is a decision that will not be made lightly.

Currency graph