Whenever you take on a new AdWords account, there are 12 steps that will help you be more productive and help your accounts perform better.
This list is more aimed at the PPC account manager- so if you are taking on PPC clients right now, this will help. However, there is still a ton to be gained for the business owners that are managing their own account.
Let’s get into this.
1) Set Clear Objectives
Having a set goal is a critical step because it allows us to implement strategies that align perfectly with the objectives of the company.
If the goal is to raise brand awareness, your approach with the entire account will be different to a goal of selling more products.
2) Work On Tasks That Give The Most Benefit
Due to the very nature of AdWords, there is so much to do. You can sometimes find yourself working on a task that is of less importance.
Create a list of everything that needs to be done, and make a prediction of how much benefit each task will bring when completed.
From there, you can focus on the tasks that will give the biggest return for your efforts.
3) Routinely Audit Your Account
You may often find yourself so involved in the nitty gritty details of an account that you fail to see the bigger picture.
That’s why it’s important to routinely take a step back and look at the overall performance of the account. Make an effort to identify areas of potential growth.
4) Automation Is Your Ally
It is hard to effectively manage AdWords accounts without some form of automation.
When used properly, automated tools, alerts and scripts can help you manage your account without you being there. Bids can be adjusted automatically and problems are spotted as they arise.
5) Track & Analyse Every Aspect Of The Account
There is so much data to analyse inside your account, yet I bet you are not paying close attention to as much of it as you should.
We need to know and understand everything that is going on if we want to achieve the goals that we laid out at the beginning.
The paid search platforms provide us with unique insights into the behavior of users, it is essential that we analyse and track that data if we wish to succeed.
That’s all of them. We will be covering some more concepts in another blog post this Friday, so make sure you take a look.