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When your patients need experienced healthcare providers, they use Google to find them. And if you have a solid Google Ads strategy, you’ll appear in front of them when they need you the most.  In…

If you own or run a car dealership owner and want to rev up your sales, Google Ads is your secret weapon!  In this article, I’ll walk you through everything you need to know about…

No one likes endless showings that generate very few actual buyers. But the problem with low-quality real estate leads is often due to the source of the lead. Fortunately, Google Ads can help you attract…

If you own an eCommerce shop, your Google Ads options are much broader than the standard Search campaigns. You have Google Shopping at your disposal – a fantastic opportunity that puts your products in front…

Want to know which Google Ads payment method to use? We’ve broken them all down and in this article I’ll walk you through the payment methods that have worked best for my clients. Let’s take…

If you’re new to Google Ads or simply unsure where the settings are in the new dashboard, I’m here to help!  Since my team and I practically live in the Google Ads Manager, I’ll show…

Don’t miss the forest for the trees! When you run PPC or, more specifically, Google Ads campaigns, you need to define your North Star KPIs before you get lost in all the different numbers in…

You can’t reach everyone who needs dental services by relying on referrals. Instead, you need to intercept them when they’re looking for a dentist, and there’s no better way to do it than with Google…

Want to learn the strategies and expected budgets needed to effectively advertise your therapy practice on Google Ads? With over 15 years of experience, I’ve worked with numerous therapists who have successfully used the advertising…

Planning a successful Google Ads campaign requires more than inspiration – it demands a structured strategy. Thankfully, I’ve spent the past 15+ years creating, managing, and optimising campaigns, so I’ve had to become really good…

There’s nothing worse than creating the right Google Ads banner, only to upload it and realise it’s the wrong size. So before you hit “Save” in Photoshop or Canva, make sure you’re choosing the right…

As Google Ads introduces new ad formats, types, and sub-types, it’s easy to get lost and wonder if you’re using the correct dimensions after all. Fortunately, my team and I have to be up-to-date on…

If you run a law firm and want qualified leads who are eager to work with you, Google Ads is a great choice because of the intent behind the search. It’s one of the most…

Want to learn how to become Google guaranteed? If so, you’re not alone – badges of trust like Google guaranteed play a significant role in your sales funnel. And since Google announced their new certification,…