How to Advertise on Google

If you’re looking to learn to advertise on Google, then look no further.

In this post we are going to walk you through how to set up an account and start advertising using Google Ads (formerly known as Google Adwords).

With Google Ads campaigns receiving an average ROI of 200% in 2019, many businesses are looking at Google Adwords as a lucrative option when compared to more traditional marketing methods. I’m not surprised!

Although it may look a little confusing at first, advertising on Google can be quick, easy and very cost efficient; you can have a basic account live in just a few minutes.

Please note: If you don’t already have a Google account you use for something like Gmail, you will need to create one before you can start using Google Ads.

Start setting up your Google Ad Campaign

Visit ads.google.com to set up an ad account and click ‘Start Now’ to start the set-up process. You will be asked some questions, such as the purpose of your Google Ad and the URL of your website. Once entered, you will be able to start setting up your campaign and writing your ads.

If you’re looking for some tips on best practices, take a look at these 8 Do’s and Don’ts for a successful Google Ads account.

Research Your Keywords

Picking your keywords is pretty easy, you just need to think what people might search for if they were looking for you.

So if you’re a dog trainer in London, a great keyword phrase for you will be “dog trainer London”. You can use the Google Keyword Planner to find other good keywords.

Write your Google Ad

When creating your ads, relevancy is the key. Your ad copy should closely relate to the search query or queries that you are writing it for. Take a look at our relevancy blog for more tips.

The landing page that your ad leads to must also be relevant to the Google Ad you create AND the search query for best results. You will be penalised and have to pay more per click if your landing page isn’t relevant.

You can use up to 3 headlines which each have an upper limit of 30 characters, as well as two descriptions below the headlines with a maximum of 90 characters in each. Be sure to make the most of your finite space to give you the best chance of converting!

Set Your Budget

Once your ad has been written you can set a budget and maximum Cost-Per-Click (CPC).

Your budget is the maximum amount that the account or campaign can spend either in total or per day.

Using Google Ads you ‘bid’ on keywords that you would like your ad to rank for. The more you bid the more chance you have of your ad showing. You can change the maximum amount that you would like to pay for a click by changing the maximum CPC of a keyword.

Track Your Leads

It’s imperative that you track your leads so you can see the effect your ads are having on your business. Without tracking your leads you have no way of measuring the success of a campaign, and you may as well turn your ads off!

If you run a small business and are just getting started with Google Ads, it’s okay to ask your leads where they first heard of your business.

You can track your conversions on your website by using a tool such as Google Analytics. By linking your Google Ads and Google Analytics accounts together you can see when a website visitor who has clicked your ad converts (e.g they pick up the phone and call you or they pay for a product/on your website).

Need Help?

If you would like to increase your ROI, or would love to have some professional help to bring in leads then you can hire me to work with you.