Category : Passive Income

Passive Income

How To Use Profit Maximizers To Explode Your Business (& How McDonalds Do The Same Thing)

child and fast food.

A while back we talked about lead magnets and their role within an online funnel, and how you can use them to push prospects towards your products.

Today we are going to be looking at maximising profits by offering additional products after they have purchased the core product.

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Membership Programs Passive Income

My 7 Top Tips For Creating A Profitable Membership Site

happy summer

As many of you know, I’ve helped hundreds of people launch membership sites and to date 16,151 people have watched my webinar

How to Turn Your Expertise into a Membership Site” since I created it last year.

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Membership Programs Passive Income

Why You Shouldn’t Expect Your Membership Site To Make You “Rich”


I’m not going to lie to you. It’s unlikely you’ll ever get to the stage where you’re making $100k per month from a Membership Site without putting in some serious effort. So let me show you how you don’t NEED it to make you rich – and how in fact you should look at it as just another part of your marketing strategy.

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Passive Income

How to launch a profitable course that you haven’t even written

jumping woman Silhouette

Following on from last week’s post – I’m following this up with another question commonly asked by people launching courses and membership programs.

People want to know…

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Passive Income

How can I turn a “one-off course” into a membership site for recurring revenue?


This is one of the most common questions I am asked by members of my Membership Site creation groups.
People want to know…

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Passive Income

The Six Essential Criteria For Launching An Online Product


Think you are ready to take your knowledge to the Internet and make thousands? If you think you are ready, then you probably are.

But, there are some things to double check first.

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Passive Income

Product Launching: How To Use A Back-End Marketing Strategy To Increase Revenue


If you are launching products online, you need to understand the front end and the back end of your business. More importantly, you need to look at both parts differently when it comes to your marketing.

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Passive Income

The 80/20 Rule: Using Upsells To Increase The Value Of Your Product Launches

80 20 Rule

People that truly understand the 80/20 rule and are able to use it in their lives and business’s see dramatic results.

The rule suggests that 80% of the effects come from 20% of the causes. You can notice it often appear in everyday life, and it can be applied to a number of things.

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Passive Income

The Essential First Step To Ensure a Successful Product Launch


In order to make sure that your product launch is successful, you are obviously going to have to be passionate about your subject and build enough buzz surrounding the launch.

But, it is possible to be passionate and generate buzz and fail anyway. Almost every time the failure is down to a lack of preparation.

If you do not align your marketing message and the content of your product with what people are really looking for, you will struggle.

You need to do your homework.

Before you even consider creating the content for the product or beginning to promote its launch, you need to ask questions.

By asking questions, you can dig deep into the fears and concerns that your target market has, and use that as ammunition for your product and its launch.

You will be surprised at how often you hear the same response from multiple people, and how not knowing something could have led to you losing money.

The thing is, if you are launching a product then you already know a great deal about your subject. (or at least I should hope you do)

When this is the case, you will often overlook the simple stuff that many people need to know before they can go any further.

By asking first and getting a feel for what your target market are looking for, you avoid this costly mistake.

There are 3 questions that I suggest you ask your target market.

1) What do you really want to know about?

Whilst this might seem obvious, you will be surprised at some of the information you can uncover by asking this one.

2) What are your fear or concerns that would cause you to struggle, and what would cause you to stop moving forward?

Here we really begin to dig into what keeps your audience up at night. What are they afraid of, and what would cause them to not buy the product. We can use these fears throughout our marketing to deepen the connection with our potential customers.

3) What would you have to hear from me to feel safe to move forward?

With this question we can find out the most important factor to consider in order for our target market to buy. Of course, this is essential to know and could make or break a launch.

In order to ask these questions, you can use social media or your email list to create a survey with a tool like Wufoo or surveymonkey to ask the questions.

If you don’t have a big enough following on social media or no email list, the other option is to pick up the phone and start calling people.

Do whatever it takes to get these questions answered by your prospects. It will change everything.


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Passive Income

What Do You Know That Could Be Making You Rich?

What do you know

Most people will go to university and spend many years acquiring general knowledge in something that won’t necessarily make them rich.

Sure, that knowledge might be the stepping-stone that they needed to take them on to greater things.

But, it didn’t make them rich.

Most of the professors that teach in our education systems have little or no money.

These professors have general knowledge in a certain subject, but general knowledge does not make us rich.

Specialised knowledge is what makes people rich.

I’m not trying to take anything away from the teachers in our education systems. I just want to help you recognise the importance in what you know, and help you realise why it is of so much worth to other people, and why you can sell it.

You acquired specialised knowledge when you spent countless hours building your business.

You acquired specialised knowledge from the sleepless nights that are often a natural side effect to mastering something.

You acquired specialised knowledge through the hard work that went into learning your craft.

Specialised knowledge is worth more and is often much easier and faster to learn than people realise.

The little ad copy tricks that Claire teaches in her marketing courses help people make more sales from their ads.

The techniques she teaches in her marketing courses help people rank their business websites higher in search engines like Google, and they get more leads and sales as a result.

When people use what Claire teaches it makes them more money- that is the key to why it is possible to make so much from creating products that teach others.

Claire spent 4 years in the online marketing space before she decided to take the leap and begin packaging her knowledge into products that she could sell.

During those 4 years she acquired specialised knowledge. Truth be told, she was probably ready to teach others after 2 years.

Don’t place too much importance on the time that you have spent to learn your craft. Instead, focus on it’s worth.

If what you know is making you money now, then it is worth something to other people.

Don’t keep that knowledge hidden, put it out there for the world’s benefit.

Claire’s focus now is on training business owners, coaches and consultants in how they can create online membership programmes of their own.

If you are interested, book in a strategy session here, where you will jump on a call with one of our team to see if you are a good fit for our coaching groups.

What do you know

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Affiliate Marketing online marketing Passive Income

The 3 Essential Tools Needed To Make Money Online

If you are selling your own products, or promoting other people’s products as an affiliate or in network marketing, there are 3 tools that make life easier. These tools make up the perfect sales funnel to drive traffic through, and substantially increase the amount of money that you make.Sales Funnel

Here is how the three tools can be combined to work together in a sales funnel:

Your website visitors click on a lead capture page, they enter their email, at which point they are directed to a sales video. From there, if they don’t purchase, they are sent emails consistently, offering them a mixture of value and further incentive to purchase the product.

Throughout this post, I will be referring back to this sales funnel, but I will often talk about how you can use these tools in other areas of your online business.

Let’s take a look at each of these tools individually.

Lead Capture Page

The process starts when a visitor enters their email into your capture page, and you acquire a new lead. You have probably heard it a thousand times already, but I will say it again.

The money is in the list.

If you want to build a long-term presence on the internet that you can use to make money consistently, you need to be building your list.

There is a massive difference between the amount of trust that we have with the people that email us, and the people that we see during the time we browse on the internet.

If you have done your job correctly, and offered your list enough value and enough reason to open your emails and connect with you, you have branded yourself. At this point, your email list will trust you.

It’s really easy to sell things to people that trust you.

This is where the relationship starts.

Sales Video

A compelling sales video can often make the difference between successful and broke internet marketers. Whilst it’s not actually essential to have one, it does help a great deal.

There are many people that make decent money without using sales videos. However, in the typical sales funnel that we are talking about, it is a fundamental part of the system.

After your lead has been captured, we use the sales video as an opportunity to properly present our lead with the product that we are offering.

From here, if the sales video has done a good job, you will make a sale. But the vast majority of the time, we won’t. That’s just how it is.

However, giving up at this point makes no sense whatsoever. We captured the lead’s email address for a reason, and we will use it to offer further value, and expose that product, or different products further down the line.

A recent study revealed that an average person needs to be exposed to a product around 6 or 7 times before they are ready to buy.

This is where the email auto responder comes in.

Email Autoresponder

An autoresponder is an excellent way to develop an ongoing relationship with your leads on complete autopilot. It can be used in a number of different circumstances, not just the sales funnel that we are talking about.

In this funnel, we use it to present out product time and time again, and give them more and more reason to purchase.

Your ability to keep your open rates and click rates high, and your unsubscribe rates low will be determined by the amount of value that you give.

In the sales funnel that we are talking about, we want to push our product strongly. This means sacrificing the relationship that we can build, by giving our list more opportunity to buy. You can alternate your approach as you see fit, to either build a more responsive and trusting list, or make more sales quickly.

If you are currently building a list of any kind, I highly recommend that you write out a minimum of two weeks’ worth of autoresponsder emails immediately.

It doesn’t matter if you have anything to sell to them or not. Just identify the type of people that you have on your email list, and offer two weeks’ worth of value tailored to them. In doing so, you will build a deeper connection with your list, and you will find it easier to sell things to them further down the line.

So that’s a typical sales funnel in action. This is an extremely aggressive way of selling, but it can be extremely rewarding if you have the right product and the right visitors. It will rely heavily on the quality of the three tools that we discussed.

If you have any questions, feel free to leave a comment and I’ll get back to you.

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Passive Income

4 Places to Put Your Affiliate Links to Increase Commissions

SEO Money

There is a fine line when it comes to the placement of your affiliate links, and how often you use them.  Overuse them and you come across as one of those shady marketers that are just after people’s money.

But at the same time, if you aren’t getting the right affiliate products to the right people, in the right place, you won’t succeed. It’s as simple as that.

It’s all about balance.

But more importantly, it’s about your overall strategy and approach to affiliate marketing. Three words sum up the strategy that every smart affiliate marketer should be using.

Lead with value.

If you do a Google search right now for “how to get your competitors to stop clicking on your adwords”, you will see my mum’s post. (Claire Jarrett is my mum, in case you didn’t already know.)

That post earns her £100 a month. She identified a common problem that people have, she offered the solution, and she led with value, now it makes her money every month. That post took her about half an hour to write.

Do that 1000 times, you will be a millionaire by the end of the year. What a great way to create passive, recurring income!

Anyway, let’s get into the exact places you should be placing your affiliate links.


Within Your Content

There are a number of approaches that you can take when you are trying to make commissions from producing content.

One way is to solve a problem, or answer a common question. The solution to this problem or question would obviously be one of the products that you are promoting. This is how my mum did it.

You can also catch people when they have already shown interest in a product. You would create a blog post optimised for a phrase such as “Raven Tools Review”. (It’s worth mentioning that Claire no longer suggests you buy this product, following their recent removal of SERP tracking.)

Another strategy is to find people that are a little further back in the buying cycle. For example, I recently wrote a post titled “viral marketing tools”. It is crammed full of tools you can use to promote your content and increase you’re positioning in Google. Naturally, all of the links are affiliate links.

You can also make things more interesting. Pat Flynn at Smart Passive Income outlined the exact process he used to create a niche site. It was a detailed tutorial to how Pat created a niche site that earns thousands of dollars today. The blog series was 15 posts long, and whenever he demonstrates how to do something e.g keyword research.  He would include the relevant affiliate link to the product he was using whenever they are mentioned.

This is a great way to offer insane amounts of value by teaching others and making money out of it at the same time.


In Your Emails

The power is in the list, as they say.

There are people out there that could spend half an hour to write an email, send it out to their list, and make thousands in affiliate commissions by the end of the day.

Obviously they invested a ridiculous amount of time into building that list to that stage, so I’m not suggesting that you could do the same, yet.

For now, what you can do is go and add some appropriate products to your email signature. That way, any time you send an email out, you have the chance of earning a commission.


Resource Page

Resource pages are a great place to show your audience any tools, training or products that you use in your business. At the same time, you will be making a commission if they decide to purchase.

Resource pages don’t take long to make, this could probably be a quick thing you could add to your website within the hour.

However, make sure that the products that you promote there are related to the target audience of your website. Otherwise, you will struggle to make any sales.


Banner Ad

Almost every popular website out there makes use of banner ads. Simply because they are great for filling the white space around your website, and making money from it at the same time.

You don’t actually even need any kind of permission to use banner ads from the particular product you are promoting. Most decent affiliate programmes already have eye catching graphics that you can simply place on your site by copying some code.

[Tweet “Here are 4 places to put your affiliate links that will increase your commissions!”]

Make sure you are constantly chopping and changing though. You want to be trying out new banner ads constantly to find the ones that convert best.

Want to learn more Internet Marketing techniques? We run free online training sessions

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