If you are selling your own products, or promoting other people’s products as an affiliate or in network marketing, there are 3 tools that make life easier. These tools make up the perfect sales funnel to drive traffic through, and substantially increase the amount of money that you make.
Here is how the three tools can be combined to work together in a sales funnel:
Your website visitors click on a lead capture page, they enter their email, at which point they are directed to a sales video. From there, if they don’t purchase, they are sent emails consistently, offering them a mixture of value and further incentive to purchase the product.
Throughout this post, I will be referring back to this sales funnel, but I will often talk about how you can use these tools in other areas of your online business.
Let’s take a look at each of these tools individually.
Lead Capture Page
The process starts when a visitor enters their email into your capture page, and you acquire a new lead. You have probably heard it a thousand times already, but I will say it again.
The money is in the list.
If you want to build a long-term presence on the internet that you can use to make money consistently, you need to be building your list.
There is a massive difference between the amount of trust that we have with the people that email us, and the people that we see during the time we browse on the internet.
If you have done your job correctly, and offered your list enough value and enough reason to open your emails and connect with you, you have branded yourself. At this point, your email list will trust you.
It’s really easy to sell things to people that trust you.
This is where the relationship starts.
A compelling sales video can often make the difference between successful and broke internet marketers. Whilst it’s not actually essential to have one, it does help a great deal.
There are many people that make decent money without using sales videos. However, in the typical sales funnel that we are talking about, it is a fundamental part of the system.
After your lead has been captured, we use the sales video as an opportunity to properly present our lead with the product that we are offering.
From here, if the sales video has done a good job, you will make a sale. But the vast majority of the time, we won’t. That’s just how it is.
However, giving up at this point makes no sense whatsoever. We captured the lead’s email address for a reason, and we will use it to offer further value, and expose that product, or different products further down the line.
A recent study revealed that an average person needs to be exposed to a product around 6 or 7 times before they are ready to buy.
This is where the email auto responder comes in.
An autoresponder is an excellent way to develop an ongoing relationship with your leads on complete autopilot. It can be used in a number of different circumstances, not just the sales funnel that we are talking about.
In this funnel, we use it to present out product time and time again, and give them more and more reason to purchase.
Your ability to keep your open rates and click rates high, and your unsubscribe rates low will be determined by the amount of value that you give.
In the sales funnel that we are talking about, we want to push our product strongly. This means sacrificing the relationship that we can build, by giving our list more opportunity to buy. You can alternate your approach as you see fit, to either build a more responsive and trusting list, or make more sales quickly.
If you are currently building a list of any kind, I highly recommend that you write out a minimum of two weeks’ worth of autoresponsder emails immediately.
It doesn’t matter if you have anything to sell to them or not. Just identify the type of people that you have on your email list, and offer two weeks’ worth of value tailored to them. In doing so, you will build a deeper connection with your list, and you will find it easier to sell things to them further down the line.
So that’s a typical sales funnel in action. This is an extremely aggressive way of selling, but it can be extremely rewarding if you have the right product and the right visitors. It will rely heavily on the quality of the three tools that we discussed.
If you have any questions, feel free to leave a comment and I’ll get back to you.