Category : Passive Income

Passive Income

How To Use Profit Maximizers To Explode Your Business (& How McDonalds Do The Same Thing)

child and fast food.

A while back we talked about lead magnets and their role within an online funnel, and how you can use them to push prospects towards your products.

Today we are going to be looking at maximising profits by offering additional products after they have purchased the core product.

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Membership Programs Passive Income

My 7 Top Tips For Creating A Profitable Membership Site

happy summer

As many of you know, I’ve helped hundreds of people launch membership sites and to date 16,151 people have watched my webinar

How to Turn Your Expertise into a Membership Site” since I created it last year.

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Membership Programs Passive Income

Why You Shouldn’t Expect Your Membership Site To Make You “Rich”

Frenchbulldog

I’m not going to lie to you. It’s unlikely you’ll ever get to the stage where you’re making $100k per month from a Membership Site without putting in some serious effort. So let me show you how you don’t NEED it to make you rich – and how in fact you should look at it as just another part of your marketing strategy.

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Passive Income

How to launch a profitable course that you haven’t even written

jumping woman Silhouette

Following on from last week’s post – I’m following this up with another question commonly asked by people launching courses and membership programs.

People want to know…

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Passive Income

How can I turn a “one-off course” into a membership site for recurring revenue?

19976485_s

This is one of the most common questions I am asked by members of my Membership Site creation groups.
People want to know…

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Passive Income

The Six Essential Criteria For Launching An Online Product

PRODUCT LAUNCH

Think you are ready to take your knowledge to the Internet and make thousands? If you think you are ready, then you probably are.

But, there are some things to double check first.

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Passive Income

Product Launching: How To Use A Back-End Marketing Strategy To Increase Revenue

PRODUCT LAUNCH

If you are launching products online, you need to understand the front end and the back end of your business. More importantly, you need to look at both parts differently when it comes to your marketing.

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Passive Income

The 80/20 Rule: Using Upsells To Increase The Value Of Your Product Launches

80 20 Rule

People that truly understand the 80/20 rule and are able to use it in their lives and business’s see dramatic results.

The rule suggests that 80% of the effects come from 20% of the causes. You can notice it often appear in everyday life, and it can be applied to a number of things.

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Passive Income

The Essential First Step To Ensure a Successful Product Launch

PRODUCT LAUNCH

In order to make sure that your product launch is successful, you are obviously going to have to be passionate about your subject and build enough buzz surrounding the launch.

But, it is possible to be passionate and generate buzz and fail anyway. Almost every time the failure is down to a lack of preparation.

If you do not align your marketing message and the content of your product with what people are really looking for, you will struggle.

You need to do your homework.

Before you even consider creating the content for the product or beginning to promote its launch, you need to ask questions.

By asking questions, you can dig deep into the fears and concerns that your target market has, and use that as ammunition for your product and its launch.

You will be surprised at how often you hear the same response from multiple people, and how not knowing something could have led to you losing money.

The thing is, if you are launching a product then you already know a great deal about your subject. (or at least I should hope you do)

When this is the case, you will often overlook the simple stuff that many people need to know before they can go any further.

By asking first and getting a feel for what your target market are looking for, you avoid this costly mistake.

There are 3 questions that I suggest you ask your target market.

1) What do you really want to know about?

Whilst this might seem obvious, you will be surprised at some of the information you can uncover by asking this one.

2) What are your fear or concerns that would cause you to struggle, and what would cause you to stop moving forward?

Here we really begin to dig into what keeps your audience up at night. What are they afraid of, and what would cause them to not buy the product. We can use these fears throughout our marketing to deepen the connection with our potential customers.

3) What would you have to hear from me to feel safe to move forward?

With this question we can find out the most important factor to consider in order for our target market to buy. Of course, this is essential to know and could make or break a launch.

In order to ask these questions, you can use social media or your email list to create a survey with a tool like Wufoo or surveymonkey to ask the questions.

If you don’t have a big enough following on social media or no email list, the other option is to pick up the phone and start calling people.

Do whatever it takes to get these questions answered by your prospects. It will change everything.

PRODUCT LAUNCH

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Passive Income

What Do You Know That Could Be Making You Rich?

What do you know

Most people will go to university and spend many years acquiring general knowledge in something that won’t necessarily make them rich.

Sure, that knowledge might be the stepping-stone that they needed to take them on to greater things.

But, it didn’t make them rich.

Most of the professors that teach in our education systems have little or no money.

These professors have general knowledge in a certain subject, but general knowledge does not make us rich.

Specialised knowledge is what makes people rich.

I’m not trying to take anything away from the teachers in our education systems. I just want to help you recognise the importance in what you know, and help you realise why it is of so much worth to other people, and why you can sell it.

You acquired specialised knowledge when you spent countless hours building your business.

You acquired specialised knowledge from the sleepless nights that are often a natural side effect to mastering something.

You acquired specialised knowledge through the hard work that went into learning your craft.

Specialised knowledge is worth more and is often much easier and faster to learn than people realise.

The little ad copy tricks that Claire teaches in her marketing courses help people make more sales from their ads.

The techniques she teaches in her marketing courses help people rank their business websites higher in search engines like Google, and they get more leads and sales as a result.

When people use what Claire teaches it makes them more money- that is the key to why it is possible to make so much from creating products that teach others.

Claire spent 4 years in the online marketing space before she decided to take the leap and begin packaging her knowledge into products that she could sell.

During those 4 years she acquired specialised knowledge. Truth be told, she was probably ready to teach others after 2 years.

Don’t place too much importance on the time that you have spent to learn your craft. Instead, focus on it’s worth.

If what you know is making you money now, then it is worth something to other people.

Don’t keep that knowledge hidden, put it out there for the world’s benefit.

Claire’s focus now is on training business owners, coaches and consultants in how they can create online membership programmes of their own.

If you are interested, book in a strategy session here, where you will jump on a call with one of our team to see if you are a good fit for our coaching groups.

What do you know

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