A ton of preparation and planning goes into launching a product, and one mistake can erase all of the hard work that went into creating it.
So, I’m sure that if you are planning yours, you are going to want to know the common mistakes that people have made before you.
Without further ado, let’s get stuck in!
The Perfectionist Trap
The most common mistake that new product creators make is to be a perfectionist. Now, don’t be misled into thinking that it is okay to put a mediocre product out to the market.
Rather, what I am saying here is that the perfectionist mindset is not the one that you should take if you want to ever get your product finished.
The best thing to do is get a draft version of the product done as quickly as possible. From there, you can begin to tweak it until you are happy enough with it to be consumed by the market.
Trying to perfect every aspect of every individual module before moving onto the next is only going to frustrate you to the point of not wanting to finish it.
Not Asking First
If you are not asking the marketplace for their feedback, you are making a fatal error. Your audience know what they want more than you do, so ask them!
You could survey your list or your Facebook friends, or even pick up the phone to a potential customer and dig through their brain.
Ask them what they would want to learn about and you will be surprised at the amount of information that you would have potentially missed out otherwise.
Forgetting To Teach The Basics
When we get to an expert level at anything, we soon forget what is was like to be a beginner. We forget the basic things that we learned at the beginning that enabled us to get where we were.
In product creation, this is critically important. You need to cater for the fact that your prospects are beginners. With that said, make sure you are teaching everything from the beginning and taking your time to make sure they understand everything before moving on to the next.
Otherwise, you may move on too quickly with the course’s content which is only going to confuse your customers.