3 Site Changes That Will Make PPC More Efficent
We rarely take a close look at the structure of the site when it comes to PPC, like we do with SEO. Despite this, it is just as important. We are going to be looking…
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How To Make Sure Your SEO Traffic Converts
There aren’t any obvious metrics that indicate success or failure with SEO like there is with a lot of paid traffic. With PPC, you can compare different keywords against each other, analyse conversion and click…
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How To Improve Adwords ROI With Analytics Reports
There is a great deal of information inside Google Analytics that can be used to help with your AdWords efforts. Today we are going to be taking a look at 3 different reports inside analytics…
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What Is A Good Click Through Rate In AdWords?
We can all agree that the higher your click through rate is, the better. But with so many different factors determining CTR, it’s impossible to simply judge CTR without first taking those factors into account….
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How To Identify & Counter CPC Rises in AdWords
Over time, you are almost always going to find that the CPC on your keywords is going to go up, not down…. Bids get increased to keep up with the competition, the competitors increase theirs…
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4 Crucial Mistakes That People Make With Google AdWords
Adwords can be pretty complicated at the best of times. You have different metrics like quality score and click through rate to track. You have to make sure that you watch your account closely for…
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Google Will No Longer Show Author Images In Search Results…. Because They Want More Money!
Google have announced that they are going to be removing the author images that show alongside websites that have claimed their authorshop via Google+. (In other words, they are taking down the selfies next to…
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The 5 Steps To Succeed With Any Ad Words Account
Whenever you take on a new AdWords account, there are 12 steps that will help you be more productive and help your accounts perform better. This list is more aimed at the PPC account manager-…
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4 Ways To Increase Click Through Rates On Your Site’s Organic Listing
It’s not always necessary to increase your SEO rankings to get more visitors to your website. There are a few tricks you can use to make your website’s listing stand out from the rest. It…
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5 Mistakes You Are Making Right Now In Google AdWords
Adwords can be pretty overwhelming, especially for newcomers. There are different metrics to track, improvements to make, and constant learning to be made. We are going to be looking at 5 different mistakes that marketers…
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Remarketing Basics: Get Them To Come Back and Buy
We live in a day where brand recognition is everything. Trust doesn’t come easily, and it takes repetitive brand exposure to a consumer before the consumer is ready to make a purchase. On average, around…
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How To Quickly Improve A New AdWords Account
When you have been working in the same PPC account for a while, you might begin to miss certain things. Getting a fresh set of eyes on an account will help spot the obvious errors…
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How to Crush Your Competitors In Any Market (McDonalds & Best Buy Did This)
You are in a constant battle with your competitors. You are fighting over the prospects that are interested in you and your competitor’s products or services. The better job you do of encouraging those prospects…
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3 Ways That Google Glass Will Change Your Life Forever
Google revolutionised the way we navigate the internet, giving us instant access to the information that we desire. Now, they are set to change our everyday lives again… …but this time, we don’t need to…
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Small Businesses Get a Ranking Boost In Google’s Upcoming Panda Update
When panda was first launched back In February 2011, it had a dramatic effect upon the Google rankings of small businesses… …Many were crushed, some gave up on SEO, and businesses that relied upon Google…
