It’s so easy to become hyper-focused on online metrics these days. We track clicks, impressions, and online purchases, often assuming that all sales are happening online. However, in the US, for example, the vast majority…
Welcome to the first edition of the Google Ads monthly news roundup! It’s my goal to help you understand what’s new and how to use it to strengthen your ROAS. I’ve divided this post into…
If a lead turned into a customer and interacted with you multiple times, which final touchpoint caused them to make the purchase? That’s what attribution modelling is all about. In this article you’ll learn you…
Every time your leads have to navigate away from your ad, landing page, or another touchpoint, there is friction. And friction means you’ll lose a certain portion of them. In the past, you had to…
When you first started your business, it was all about selling directly. Perhaps you’ve tried cold outreach, talked to the right people in your network, and held endless calls to explain your value. But as…
Want to learn how to use Google Ads for Hotels to showcase your accommodation and attract the perfect people? You could always advertise your property on other hotel platforms – but why pay those fees…
My best Google ad optimisation tips of all time are in this post. The following advice is based on my 15+ years of Google Ads experience as a PPC expert. Relying on these tips throughout…
If you build it, they won’t necessarily come and buy it. Simply having your app listed on app stores isn’t enough. You need attention and users who will pay for installs and downloads, as well…
Whether you’re a family lawyer, plumber, electrician, HVAC technician, roofer, cleaner, tutor, cosmetic surgeon, or operate your small-to-medium business within a specific area, you’re familiar with the power of referrals. And while word-of-mouth is one…
These days, everything is powered by AI and made to be “smart.” The revolution started with smartphones and here we are today, running Smart Campaigns in Google Ads. If you’re wondering whether they’re the right…
Not all Google Ads bidding strategies are equal. As I’ve mentioned in my Best Google Ads Bid Strategy article, one simple switch in your bidding strategy could even raise your conversions by 142%. So today, we’re…
In my blog, I often talk about subjects like key PPC tools for your campaigns, advanced strategies for maximising your ads’ effectiveness, and more. But today, I’d like to talk about the heart of what…
If you came here for the short answer, the average click-through rate across all industries stood between 3-5% when we last wrote about this. However a “good” CTR will vary depending on your industry and…
Google Ads has been integrating AI into their ad platforms for many years. But we need to get ready for a particularly big change: Demand Gen campaigns replacing Discovery campaigns. While I’ve already briefly introduced…
Want to learn how to set up enhanced conversions for Google Ads? Great. Adding this data source is going to make understanding your campaigns’ profitability much easier. Even as privacy changes such as IOS 14…