How to Set up Google Ads Sitelinks
Customer journeys are anything but simple. One prospect sees your ad and immediately wants to get in touch, but then another needs more information first. If your Google ad only targets one action, one feature…
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7 Ways to Quickly Get More Leads for Your Plumbing Business
This is part of a series of posts we’ve put together for various industries to assist with their small business marketing. Today, we’re looking at plumbing (we’ve previously looked at accounting and locksmiths) . A…
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How Much Do Google Ads Cost in 2026?
Advertising costs don’t stay the same on advertising platforms and Google is certainly not an exception to this. Google first launched AdWords back in 2000, and clicks were $0.01. They have since increased 100x +….
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The Ultimate Guide to Setting Up Google Ads Conversion Tracking [Updated in 2025]
Google Ads is all about getting people to click through to your website, but those clicks don’t always turn into sales. If you don’t have your Google Ads conversion tracking set up properly, you will…
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How to Increase Quality Score in Google Ads
In the past, you didn’t know if your ads would be relevant to your audience. You had to launch them first. But today, all you have to do is take a look at your Google…
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How to Lower Your Google Ads CPC in 2025
Get more out of your advertising budget. Here are 8 ways to lower your Google Ads CPC in 2022!
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The Definitive Guide to Responsive Search Ads
With Google’s responsive search ads, you can please everyone in your audience. All it takes is the right combination. Here’s everything you need to know!
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How Is iOS 14 Impacting Google Ads in 2025?
Are the iOS 14 changes affecting your Google ads? Here’s how to overcome the challenges!
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What’s New in Google Ads in 2022?
Google Ads is changing in 2022. Here’s everything you need to know to make the most of your Google Ads account!
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Will Google Ads Be Affected By iOS 14
Advertising as we know it is about to change. Apple is introducing a new update in iOS14 that is going to hugely impact our ability as advertisers to track our results. Apple is blocking tracking…
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Does Running Google Ads Affect My SEO?
Every marketer who has ever considered running Google ads has asked themselves this question: Does Running Google Ads Affect My SEO? The issue has been a fiercely debated one, and you’ll likely encounter two advertising camps…
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How to Write Amazing Google Ads Copy
What is the number one cause of your Google Ads headache: targeting, or Google Ads copy? If you’re anything like the vast majority of business owners who use Google Ads, then you might have a…
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What’s Coming to Google Ads in 2021
There are very few advertising methods as cost-effective as Google Ads. With precise keyword targeting, a plethora of ad types, and access to billions of searchers, Google’s advertising platform is here to stay. However, Google…
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How To Set Up Google Ads Remarketing Like The Experts
Want to generate more leads and sales with Google ads remarketing? You are in the right place. Generally between 2% and 4% of website visits result in transactions. So what happens with the other 96% –…
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How to analyse your competitors’ Google Ads Strategy
Have you ever wondered why you see the same competitors at the top of Google every single time? Have you wished you could figure out what they are doing to stay there day after day?…
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