With Christmas quickly approaching, it’s time to start looking at your ads and changing a few things.
People will often be searching in Google with Christmas in the back of their mind, and if you can do a good job at integrating a bit of Christmas spirit into your copy and landing pages, you will get much better results.
Lets take a quick look at some of the things that you can do to take advantage this Christmas.
Sitelinks
Site links are a great way of directing visitors to a more specific page on your site. During the Christmas period, you can utilize sitelinks to send visitors to any Christmas offers that you might be running.
Last Year’s Data
If you have any data from last year’s Christmas, then you should definitely be taking advantage of that. People send to click on completely different things during Christmas, so it’s important that you know what people are clicking on in your market.
If you have any ads that performed particularly well last year, then now is the time to use that data to get even better results this year.
Compelling Call To Action
Having a compelling call to action is always important, you want to make sure you are enticing visitors to click and simultaneously encouraging them to convert once they are there.
During the holidays, you can use some Christmas related copy in the call to action to give them that little extra reason to click.
Switch Up Your Landing Pages
There is so much you can do with your landing pages to give it that bit of chrismas cheer, and it does a great deal towards boosting your conversion figures.
If you can get some attractive Christmas graphics designed to go on your pages, your visitors will be more likely to convert during the holidays.
