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Claire Jarrett – Freelance Marketing Coach & Consultant

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What’s New in Google Ads in 2023?
Adwords

What’s New in Google Ads in 2023?

ByClaire Jarrett

Google Ads has been in constant flux since it first launched in 2000. The 2022 updates to Google Ads made us invest more in first-party data and replace our ETAs with RSAs, but the new…

Read More What’s New in Google Ads in 2023?Continue

A Beginner’s Guide to Negative Keywords
Google Ads Beginners | Keywords

A Beginner’s Guide to Negative Keywords

ByAoife Flood

Many Google Ads tutorials will tell you all you need to know about the keywords you want, but what about the keywords you don’t want? It’s remarkable how many advertisers do not use negative keywords…

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Should You Auto-Apply Google Ads Recommendations? Pros & Cons
Adwords | Questions

Should You Auto-Apply Google Ads Recommendations? Pros & Cons

ByClaire Jarrett

With such access to data, Google knows best, right? Unfortunately, despite Google Ads claiming that recommendations can help you improve your campaign success, auto-applying Google Ads recommendations isn’t always a good idea. And today, I’ll…

Read More Should You Auto-Apply Google Ads Recommendations? Pros & ConsContinue

How to Increase Quality Score in Google Ads
Adwords

How to Increase Quality Score in Google Ads

ByClaire Jarrett

In the past, you didn’t know if your ads would be relevant to your audience. You had to launch them first. But today, all you have to do is take a look at your Google…

Read More How to Increase Quality Score in Google AdsContinue

How to Lower Your Google Ads CPC in 2023
Adwords

How to Lower Your Google Ads CPC in 2023

ByClaire Jarrett

Get more out of your advertising budget. Here are 8 ways to lower your Google Ads CPC in 2022!

Read More How to Lower Your Google Ads CPC in 2023Continue

Why We Love Google Ads (And You Should, Too!)
Adwords | Google | Google Ads Beginners | Pay Per Click

Why We Love Google Ads (And You Should, Too!)

ByClaire Jarrett

Google Ads are amazing. We love them, and you should too! Let’s take a look at the reasons why: They get IMMEDIATE results You can set up a quick Google Ads campaign and be live…

Read More Why We Love Google Ads (And You Should, Too!)Continue

Your competitors aren’t advertising? Now’s the time to go after Market Share
Adwords | competitors

Your competitors aren’t advertising? Now’s the time to go after Market Share

ByClaire Jarrett

69% of advertisers have decreased or paused their ad spend – at a time when more of the population is present on online platforms and have more to spend than ever before! Your potential customers are…

Read More Your competitors aren’t advertising? Now’s the time to go after Market ShareContinue

8 Do’s and Don’ts for a Successful Google Ads Account
Adwords | conversions | Ecommerce | Google | Pay Per Click

8 Do’s and Don’ts for a Successful Google Ads Account

ByClaire Jarrett

  Is your business running ads on Google? Are you confident that your current strategy is flawless? Between accepting automated settings, writing ad copy and selecting the right keywords, it’s easy to fall victim to…

Read More 8 Do’s and Don’ts for a Successful Google Ads AccountContinue

9 Signs You Need Urgent Help With Your Google Shopping Ads
Adwords | Google | Pay Per Click

9 Signs You Need Urgent Help With Your Google Shopping Ads

ByClaire Jarrett

  Maybe you’re managing your Google Ads in-house or outsourcing them to an agency. Either way, perhaps you’re reading this because you’re wondering if they could be performing better. So – let’s take a look…

Read More 9 Signs You Need Urgent Help With Your Google Shopping AdsContinue

The 5 Biggest Reasons Why Your Google Ads Account Isn’t Bringing You The Leads You Were Expecting
Adwords | conversions | Google | Keywords | Pay Per Click

The 5 Biggest Reasons Why Your Google Ads Account Isn’t Bringing You The Leads You Were Expecting

ByClaire Jarrett

So you’re running a Google Ads account, but you can’t figure out why it isn’t bringing you the enquiries and new clients you were expecting. Let’s take a look at why: You’re not focusing on…

Read More The 5 Biggest Reasons Why Your Google Ads Account Isn’t Bringing You The Leads You Were ExpectingContinue

5 Expensive Mistakes you’re Making Right Now in your Google Ads Account
Adwords | Google | online marketing | Pay Per Click | Troubleshooting

5 Expensive Mistakes you’re Making Right Now in your Google Ads Account

ByClaire Jarrett

Is your Google Ads account not delivering the quality and volume of leads you’d like? Whether you’re running your own Google Ads or an agency are running them for you.. it’s possible that you’re making…

Read More 5 Expensive Mistakes you’re Making Right Now in your Google Ads AccountContinue

Recent Posts

  • How to Measure the Success of Your Google Ads Campaign

    How to Measure the Success of Your Google Ads Campaign

    March 13, 2023
  • The Benefits of Using Google Ads for Small Businesses

    The Benefits of Using Google Ads for Small Businesses

    March 1, 2023
  • The Different Types of Google Ads Campaigns (and When to Use Them)

    The Different Types of Google Ads Campaigns (and When to Use Them)

    February 21, 2023
  • How to Use ChatGPT for Google Ads [An Experiment & Top 10 Use Cases]

    How to Use ChatGPT for Google Ads [An Experiment & Top 10 Use Cases]

    February 2, 2023
  • The Ultimate Guide to Google Ads Keyword Match Types

    The Ultimate Guide to Google Ads Keyword Match Types

    January 16, 2023

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Want to get Google AdWords working for you?

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