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Claire Jarrett – Freelance Marketing Coach & Consultant

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PPC for Lawyers: Your Guide to the Most Profitable Strategies
Adwords | Lawyers

PPC for Lawyers: Your Guide to the Most Profitable Strategies

ByClaire Jarrett

If you want to intercept your leads when they’re actively looking for your services, you need pay-per-click (PPC) advertising. However, if you dive in unaware, you risk wasting your budget. Fortunately, I’ve spent the past…

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What’s New in Google Ads in 2023?
Adwords

What’s New in Google Ads in 2023?

ByClaire Jarrett

Google Ads has been in constant flux since it first launched in 2000. The 2022 updates to Google Ads made us invest more in first-party data and replace our ETAs with RSAs, but the new…

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A Beginner’s Guide to Negative Keywords
Google Ads Beginners | Keywords

A Beginner’s Guide to Negative Keywords

ByAoife Flood

Many Google Ads tutorials will tell you all you need to know about the keywords you want, but what about the keywords you don’t want? It’s remarkable how many advertisers do not use negative keywords…

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Should You Auto-Apply Google Ads Recommendations?
Adwords | Questions

Should You Auto-Apply Google Ads Recommendations?

ByClaire Jarrett

With such access to data, Google knows best, right? Unfortunately, despite Google Ads claiming that recommendations can help you improve your campaign success, auto-applying Google Ads recommendations isn’t always a good idea. Actually, Google’s auto…

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How to Increase Your Google Ads Quality Score
Adwords

How to Increase Quality Score in Google Ads

ByClaire Jarrett

In the past, you didn’t know if your ads would be relevant to your audience. You had to launch them first. But today, all you have to do is take a look at your Google…

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how to lower your google ads cpc
Adwords

How to Lower Your Google Ads CPC in 2025

ByClaire Jarrett

Get more out of your advertising budget. Here are 8 ways to lower your Google Ads CPC in 2022!

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Why We Love Google Ads (And You Should, Too!)
Adwords | Google | Google Ads Beginners | Pay Per Click

Why We Love Google Ads (And You Should, Too!)

ByClaire Jarrett

Google Ads are amazing. We love them, and you should too! Let’s take a look at the reasons why: They get IMMEDIATE results You can set up a quick Google Ads campaign and be live…

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Now is the time
Adwords | competitors

Your competitors aren’t advertising? Now’s the time to go after Market Share

ByClaire Jarrett

69% of advertisers have decreased or paused their ad spend – at a time when more of the population is present on online platforms and have more to spend than ever before! Your potential customers are…

Read More Your competitors aren’t advertising? Now’s the time to go after Market ShareContinue

8 Do’s and Don’ts for a Successful Google Ads Account
Adwords | conversions | Ecommerce | Google | Pay Per Click

8 Do’s and Don’ts for a Successful Google Ads Account

ByClaire Jarrett

  Is your business running ads on Google? Are you confident that your current strategy is flawless? Between accepting automated settings, writing ad copy and selecting the right keywords, it’s easy to fall victim to…

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9 Signs You Need Urgent Help With Your Google Shopping Ads
Adwords | Google | Pay Per Click

9 Signs You Need Urgent Help With Your Google Shopping Ads

ByClaire Jarrett

  Maybe you’re managing your Google Ads in-house or outsourcing them to an agency. Either way, perhaps you’re reading this because you’re wondering if they could be performing better. So – let’s take a look…

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Why Isn’t Your Google Ads Account Bringing You The Leads You Were Expecting?
Adwords | conversions | Google | Keywords | Pay Per Click

Why Isn’t Your Google Ads Account Bringing You The Leads You Were Expecting?

ByClaire Jarrett

So you’re managing a Google Ads account and had high hopes in the beginning, only to find yourself disappointed as you didn’t generate the leads that you were expecting. Assuming your account hasn’t been suspended,…

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5 Expensive Mistakes you’re Making Right Now in your Google Ads Account
Adwords | Google | online marketing | Pay Per Click | Troubleshooting

5 Expensive Mistakes you’re Making Right Now in your Google Ads Account

ByClaire Jarrett

Is your Google Ads account not delivering the quality and volume of leads you’d like? Whether you’re running your own Google Ads or an agency are running them for you.. it’s possible that you’re making…

Read More 5 Expensive Mistakes you’re Making Right Now in your Google Ads AccountContinue

Recent Posts

  • Google Ads News for April 2025

    Google Ads News for April 2025

    April 18, 2025
  • Google Ads for Dental Implants

    Google Ads for Dental Implants

    March 26, 2025
  • Google Ads News for March 2025

    Google Ads News for March 2025

    March 24, 2025
  • Google Ads for Divorce Lawyers: Attract Qualified Clients, Not Spam Clicks

    Google Ads for Divorce Lawyers: Attract Qualified Clients, Not Spam Clicks

    March 12, 2025
  • Google Ads News for February 2025

    Google Ads News for February 2025

    February 21, 2025

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