If you want to intercept your leads when they’re actively looking for your services, you need pay-per-click (PPC) advertising. However, if you dive in unaware, you risk wasting your budget. Fortunately, I’ve spent the past…
Google Ads has been in constant flux since it first launched in 2000. The 2022 updates to Google Ads made us invest more in first-party data and replace our ETAs with RSAs, but the new…
Many Google Ads tutorials will tell you all you need to know about the keywords you want, but what about the keywords you don’t want? It’s remarkable how many advertisers do not use negative keywords…
With such access to data, Google knows best, right? Unfortunately, despite Google Ads claiming that recommendations can help you improve your campaign success, auto-applying Google Ads recommendations isn’t always a good idea. Actually, Google’s auto…
In the past, you didn’t know if your ads would be relevant to your audience. You had to launch them first. But today, all you have to do is take a look at your Google…
Get more out of your advertising budget. Here are 8 ways to lower your Google Ads CPC in 2022!
Google Ads are amazing. We love them, and you should too! Let’s take a look at the reasons why: They get IMMEDIATE results You can set up a quick Google Ads campaign and be live…
69% of advertisers have decreased or paused their ad spend – at a time when more of the population is present on online platforms and have more to spend than ever before! Your potential customers are…
Is your business running ads on Google? Are you confident that your current strategy is flawless? Between accepting automated settings, writing ad copy and selecting the right keywords, it’s easy to fall victim to…
Maybe you’re managing your Google Ads in-house or outsourcing them to an agency. Either way, perhaps you’re reading this because you’re wondering if they could be performing better. So – let’s take a look…
So you’re managing a Google Ads account and had high hopes in the beginning, only to find yourself disappointed as you didn’t generate the leads that you were expecting. Assuming your account hasn’t been suspended,…
Is your Google Ads account not delivering the quality and volume of leads you’d like? Whether you’re running your own Google Ads or an agency are running them for you.. it’s possible that you’re making…