What’s New in Google Ads in 2023?
Google Ads has been in constant flux since it first launched in 2000. The 2022 updates to Google Ads made us invest more in first-party data and replace our ETAs with RSAs, but the new…
A Beginner’s Guide to Negative Keywords
Many Google Ads tutorials will tell you all you need to know about the keywords you want, but what about the keywords you don’t want? It’s remarkable how many advertisers do not use negative keywords…
Should You Auto-Apply Google Ads Recommendations? Pros & Cons
With such access to data, Google knows best, right? Unfortunately, despite Google Ads claiming that recommendations can help you improve your campaign success, auto-applying Google Ads recommendations isn’t always a good idea. And today, I’ll…
How to Increase Quality Score in Google Ads
In the past, you didn’t know if your ads would be relevant to your audience. You had to launch them first. But today, all you have to do is take a look at your Google…
How to Lower Your Google Ads CPC in 2023
Get more out of your advertising budget. Here are 8 ways to lower your Google Ads CPC in 2022!
Why We Love Google Ads (And You Should, Too!)
Google Ads are amazing. We love them, and you should too! Let’s take a look at the reasons why: They get IMMEDIATE results You can set up a quick Google Ads campaign and be live…
Your competitors aren’t advertising? Now’s the time to go after Market Share
69% of advertisers have decreased or paused their ad spend – at a time when more of the population is present on online platforms and have more to spend than ever before! Your potential customers are…
Adwords | conversions | Ecommerce | Google | Pay Per Click
8 Do’s and Don’ts for a Successful Google Ads Account
Is your business running ads on Google? Are you confident that your current strategy is flawless? Between accepting automated settings, writing ad copy and selecting the right keywords, it’s easy to fall victim to…
9 Signs You Need Urgent Help With Your Google Shopping Ads
Maybe you’re managing your Google Ads in-house or outsourcing them to an agency. Either way, perhaps you’re reading this because you’re wondering if they could be performing better. So – let’s take a look…
Adwords | conversions | Google | Keywords | Pay Per Click
The 5 Biggest Reasons Why Your Google Ads Account Isn’t Bringing You The Leads You Were Expecting
So you’re running a Google Ads account, but you can’t figure out why it isn’t bringing you the enquiries and new clients you were expecting. Let’s take a look at why: You’re not focusing on…
5 Expensive Mistakes you’re Making Right Now in your Google Ads Account
Is your Google Ads account not delivering the quality and volume of leads you’d like? Whether you’re running your own Google Ads or an agency are running them for you.. it’s possible that you’re making…