If you are worried about the change to Facebook’s news feed algorithm, then you are in the right place. The recent changes made it harder for us to get our content in front of our fans, and many people are now looking for ways to better reach their audience and increase organic reach.
In this post we are going to be looking at 3 different ways to do exactly that…
Focus on Quality, Not Quantity
On June 2014, Facebook themselves quoted this : “Of the 1,500+ stories a person might see whenever they log onto Facebook, News Feed displays approximately 300. To choose which stories to show, News Feed ranks each possible story (from more to less important) by looking at thousands of factors relative to each person.” You can read the whole story here.
So, with that in mind, we are desperately fighting for one of the spots.
Instead of posting a great deal of content, it is better to focus your efforts on creating great pieces and posting less often.
The right number of times to post will depend on your market and your own opinion, but as a rule of thumb it would be good to post 2 or 3 times a day.
Create Content That Lasts
As well as making sure that you only post quality content, it is also important to create content that lasts for a long time and post that.
This is because the lifespan of a Facebook post depends on many things. If somebody was to like, comment or share a piece of content, it will then reappear in user’s news feeds as a result.
So, by only posting content that lasts for a long time, you will gain a far higher level of exposure to your posts.
Post at Specific Times
The final tip we will be discussing is to focus your efforts to only post at times when you are most likely to get seen. Quite simply, you have a higher chance of people seeing your content if nobody else is sharing at that time.
The best thing to do is to go into Facebook insights and find out exactly when people our logged in. From there, choose to post at times when your competitors are less likely to post but your fans are likely to be online.