Freaked out by the thought of being active on multiple social networks? I regard a strong social media presence as ESSENTIAL – not least because what could happen to your business if you were to…
If you are building a brand around yourself as a coach, consultant, expert, speaker or author, should you use an image of yourself in your Facebook marketing? On the one hand it lets your audience…
If you aren’t constantly analysing your marketing efforts and refining your strategy based on the data you find, then you are leaking cash. Social media is no different, and with a wide range of tools…
The ever-growing rise in social media usage is causing more and more people to start re-thinking their approach to it. With intelligent business owners using it to carve themselves out as an expert in their…
For a long time now, Facebook have been the most talked about ad platform. Marketers have been constantly getting great results in various industries.
Becoming a thought leader in your space provides a whole bunch of benefits. The most lucrative effect of becoming a thought leader is that it gives you the opportunity to teach others for high fees,…
If you are worried about the change to Facebook’s news feed algorithm, then you are in the right place. The recent changes made it harder for us to get our content in front of our…
If you do any advertising on Facebook, you will know that it is all about getting the right ads in front of the right people. Aligning the message behind the advert with the targeting you…
With people scrolling through their social media feeds faster than you can scream “take a look at my brand”, it is very hard to grab a prospect’s attention long enough to have any kind of…
Using visuals in your social media campaigns is a sure-fire way of getting your audience’s attention – fast! People are mostly disconnected and uninterested when browsing through their favourite social media platform – whether that…
Setting up a fan page takes a matter of minutes, so you have no excuse not to set up your today and benefit from immediate social proof. In today’s age a business without a fan…
Social media listening is the process of monitoring internet mentions of a particular product, brand, business or even a specific person. With conversations across the web happening constantly, it can be hard to work out…
Social media has changed the dynamics between customers and brands. Recommendations from friends are so easily accessible that a positive recommendation goes an extremely long way towards boosting a product’s sales…
Every business that creates a page on Facebook is faced with the task of acquiring more likes to their page. Without them, you have no social proof and achieving anything substantial with your page will…
If your customers are on social media, then it makes sense to make the effort to communicate with them on there. It is important that you are extremely attentive and listen to what they have…