Social media listening is the process of monitoring internet mentions of a particular product, brand, business or even a specific person.

With conversations across the web happening constantly, it can be hard to work out what is being said. But with free tools like Google Alerts , and more advanced paid tools such as Sprinklr, we can close the gap; light up the dark and figure out exactly what people are saying.

But without an idea of what you can do with this information, you probably won’t have the incentive to get started, so let’s hop into 5 different reasons for using social listening technology in your business.

Acquire Leads – Acquiring leads is something that doesn’t immediately come to mind when thinking about social listening, but it is entirely possible.

You can identify conversations that are going on based on certain keywords or queries, and from there you can introduce yourself to a prospect that has already expressed interest in your market.

Solve Problems- There have been numerous cases of people discussing the issues of a product or service. Not only will you be able to hop into the conversations to show you care but this type of feedback is incredibly useful as you move forward with your business.

Identify Influencers In Your Space- Social listening also helps you identify conversations that are going on amongst influencers. By identifying these big players in your space you will be able to form partnerships and use outreach that is beneficial across all of your wider marketing strategies.

Better Content Marketing – Often you will find that the conversations you notice are attached to content. Being the first to identify content in your space is a huge advantage and will greatly help your content marketing strategy.

Take Advantage Of Competitor Slip-Ups – If you are paying close attention to the conversations that are going on about your competitors, you will be able to capitalise upon the times that they slip up. Not only will this provide you with more feedback for how to improve your own business, but you can tactfully put more heat on the competition when this occurs and jump in to solve the problem.

Part of head woman with hand to ear listening