With people scrolling through their social media feeds faster than you can scream “take a look at my brand”, it is very hard to grab a prospect’s attention long enough to have any kind of effect.
One of the most effective ways for achieving this is to use images (when they are used correctly.)
Let’s take a look at 5 different techniques that you can use to ensure that your brand gets more exposure from its efforts across social media channels.
Use Quotes (They Go Viral)
If you are on Facebook, you would at some point have noticed some kind of quote appear in your news feed.
These quotes almost always get people to stop and reflect – which is exactly what you want.
When you associate this quote with your brand, you get prospects to stop, reflect and associate that positive reflection with your brand.
Let Your Audience See the Real You
They see your logo. They see your products. But, do they really see you?
Let your audience in to see the real you – your offices, your staff – everything.
People love to buy from other people that they know, like and trust. By personalising your brand in this way you are doing exactly that.
Feature Your Product (& Enhance it)
A well positioned camera shot of your product or an action shot of your services as you deliver them can do wonders for making you look more desirable.
With anything on social media, it is important that you don’t do too much promotion of any type. (Use the 80/20 rule. 80% should be pure value and 20% should be promotion).
Take the time to get a shot that really stands out.
Don’t Forget Infographics
We process data through images way quicker than text, and infographics are a great way of taking this concept to a whole new level.
Share interesting facts related to your business or marketplace and watch as it goes viral across social media.
Well-thought out infographics can also benefit many other of your marketing channels such as SEO, when you do it properly.
Have any questions or ideas for additional ways to use images to connect with people on social media?
We would love to hear about them in the comments below.
