Facebook adverts have been around for a good few years now, and the costs associated with them are still surprisingly low. If you compare the costs to AdWords, there is no wonder why more and more businesses are jumping on the Facebook bandwagon.
Let’s jump into 3 little tips to make sure you get the most out of your ads when you start running them.
Split Everything Up & Test
Making Facebok adverts work is all about testing. There are thousands upon thousands of targeting options and maximising your ROI all comes down to seeing what works and what doesn’t.
Here are a few things basis things that you should immediately begin testing with every new set of ads that you run:
- Where your ad is positioned- You can set your ad to appear in mobile news feed, desktop right hand side and desktop news feed. Make sure you test each against each other to see
- Gender- men or female often react differently to your marketing efforts.
- Location – your ads might be better served in certain areas
- Interests & Behaviour – This is where things get serious…
Plan it Out in The Beginning
If you are running a small number of ads, then you can ignore this tip. But otherwise, initial planning can make all the difference.
Use a tool like mindmeister.com which will help you to create a mindmap containing all the different adverts you will be running.
Set it out like this:
- Campaigns – Who are you targeting, where are they and what type of ad are you running?
- Ad Sets- Break down the demographics here so you can see which ones perform the best.
- Ads- You can run the same ad if you like, but it always makes more sense to run 2 or more ads and test them against each other. You only need to change something small like the colour and you will be surprised at the effect that this can have.
Understand Intrinsic Quality Bid
If you ever used AdWords before you will have likely heard of quality score. – It’s a score given to each individual keyword and it substantially affects the price you pay for each click.
Facebook has something similar called intrinsic quality bid – and it’s a measure of engagement that affects your cost per click in a similar way. It is affected by the number of clicks, likes, shares and feedback to your advert.
That’s all folks – Good luck with your adverts!