If you are just getting started with a Facebook fan page, the first fans or ‘likes’ that you acquire to the page will be the hardest to get.
After all, it is much harder to get people to ‘like’ a page when nobody else has ‘liked’ it, right?
The first thing that you need to do is make sure that the fan page is set up in a way that makes it look professional and real. It needs to be look like a page that people would want to ‘like’.
So with than in mind, make sure you get great graphics created for the profile picture and the header of the fan page. These are the first things that people will notice and it is worth spending some money if it means making your page stand out.
Also, make sure that you have filled out all of the details on the fan page that are available. This means linking to your website and providing some information about the page where possible.
Finally, make sure that you have created at least 5 posts that offer considerable value surrounding your topic area. Make sure there is nothing overly promotional at first.
Once you have done all of this, you are ready to start acquiring your first ‘likes’. Let’s take a look at 3 tactics for getting started.
Invite Your Friend & Colleagues To Like The Page
An obvious one, your first fans can be acquired by asking your friends or colleagues to like the page. This should give you some fans to get things started.
Upload Your Existing Contacts To Facebook & Create Like Adverts
If you already have an email list containing leads or existing customers, then you can make great progress with it.
You can upload the email list into Facebook and create adverts that encourage them to become fans of the page.
Because these people have already interacted with your brand to get onto your list, they will be likely to become fans of your page as well.
Create Like Adverts To Acquire New Fans
Lastly, use the same tactic as described above but just target the ads towards people that have never come into contact with your brand before. Before using this step, you should have acquired a decent number of fans from the previous two steps to make sure the page looks legit first.
That’s all folks, good luck with your fan pages!