Using visuals in your social media campaigns is a sure-fire way of getting your audience’s attention – fast! People are mostly disconnected and uninterested when browsing through their favourite social media platform – whether that is Facebook, Twitter, Instagram or any other.
Pictures allow you to shock your audience into paying attention, and when used intelligently they can really help take your brand to the next level and remain at the forefront of their minds.
Here are 4 tips for using visuals effectively.
Make It Easily Understood, Quickly
There is no reason to hide away, mislead or hold back any information. In fact, you want to get your point across as quickly as possible through your visuals.
Follow the 3 second rule. If you suspect that people won’t understand what you are portraying within 3 seconds, then make it clearer.
Align Picture with Platform
It’s really important to take into account the fact that certain images will be viewed differently on different platforms.
If it makes sense to take the time to create separate visuals for each platform, then do it.
The extra effort in tailoring your approach will be rewarded in higher engagement.
Don’t Overdo It
You will often notice businesses that really overdo the concept of using visuals to put their brand out there. It might be that they post 10 visuals a day or it may just be that the visuals that they do post are always too similar to have any impact.
Make sure you are mixing it up by flipping your approach on its head and paying close attention to the data to see how you do. And don’t make the mistake or repetitively posting similar visuals every day.
Create Your Own Images
With a countless number of tools that you can use to create your images for free, you really have no excuse to not get started.
Not only will incorporating visuals into your marketing help put brand out there, but a more engaged social media account will be hugely beneficial to your bottom line – IF you can then intelligently sell your products or services in a way that isn’t too pushy.