Adwords

In my blog, I often talk about subjects like key PPC tools for your campaigns, advanced strategies for maximising your ads’ effectiveness, and more. But today, I’d like to talk about the heart of what…

If you came here for the short answer, the average click-through rate across all industries stood between 3-5% when we last wrote about this. However a “good” CTR will vary depending on your industry and…

Google Ads has been integrating AI into their ad platforms for many years. But we need to get ready for a particularly big change: Demand Gen campaigns replacing Discovery campaigns. While I’ve already briefly introduced…

Want to learn how to set up enhanced conversions for Google Ads? Great. Adding this data source is going to make understanding your campaigns’ profitability much easier. Even as privacy changes such as IOS 14…

What’s cooking in the kitchen of the biggest advertising platform this year? In this guide we take a deep dive to bring you the most important changes to Google Ads in 2024. We’ll cover everything…

Why do the heavy lifting yourself when you can get tools to do it for you? Throughout my Google Ads coaching and management career, I’ve found that the best place for your attention is the…

Once you’ve made your campaigns profitable, it feels like this is it – you’ve made it. But you’re just starting – now is the time to talk about increasing your Google Ads ROAS (Return on…

When it comes to generating high-quality leads for your roofing business, Google Ads is as good as it gets. We’re talking about hungry prospects who are in the market for a new roof at this…

If you want to avoid long sales cycles and reach leads when they’re actively looking for solutions like yours, consider Google Ads for SaaS companies. While Google Ads is universally powerful, it comes with specific…

When your patients need experienced healthcare providers, they use Google to find them. And if you have a solid Google Ads strategy, you’ll appear in front of them when they need you the most.  In…

If you own or run a car dealership owner and want to rev up your sales, Google Ads is your secret weapon!  In this article, I’ll walk you through everything you need to know about…

No one likes endless showings that generate very few actual buyers. But the problem with low-quality real estate leads is often due to the source of the lead. Fortunately, Google Ads can help you attract…

If you own an eCommerce shop, your Google Ads options are much broader than the standard Search campaigns. You have Google Shopping at your disposal – a fantastic opportunity that puts your products in front…

Want to know which Google Ads payment method to use? We’ve broken them all down and in this article I’ll walk you through the payment methods that have worked best for my clients. Let’s take…

If you’re new to Google Ads or simply unsure where the settings are in the new dashboard, I’m here to help!  Since my team and I practically live in the Google Ads Manager, I’ll show…