Blog

Imagine the following: You’re doing competitive research and see that leads often get stuck on hold when calling the competitor. What do you do in that situation?  You shout “24/7 Phone Support” from the rooftops,…

As of this post (2025), when you consider Facebook Ads costs, you’re looking at around $1.68 per click and $8.70 per 1,000 impressions. On average.  And while that might make you go “Got it, Claire,…

Hey everyone! Welcome to the third edition of Google Ads, Meta Ads, and LinkedIn Ads news (and what they mean for your PPC campaigns). Similar to last month’s PPC news roundup, I’ll be sharing one…

If you want to take charge of your Google Ads and aren’t afraid to spend more time on them, it’s time to consider Single Keyword Ad Groups (SKAG, for short). Since I’m firmly in the…

Over the years as a PPC expert, I’ve seen firsthand how regular PPC audits can uncover areas where your budget might be getting wasted – as well as where it might be doing a great…

Everyone’s on Facebook and if you’re a business owner, that’s where you should be, too. However, running profitable Facebook Ads is becoming increasingly harder – you must set them up properly. In this guide, I’ll…

Welcome to the second edition of Google Ads monthly news roundup…with a twist.  Initially, I wanted to get you up to speed on changes for Google Ads specifically. But starting from today, I’ll also be…

Want to learn how Google Ads dynamic keyword insertion works? Really, when you think about it, the only goal of your Google Ads campaigns is to get your product or service in front of the…

The Google Ads Manager just got a makeover and after 15 years I am still always so excited to learn and adapt with the changes. (Yes, I know I’m a nerd.) While the new Google…

It’s so easy to become hyper-focused on online metrics these days. We track clicks, impressions, and online purchases, often assuming that all sales are happening online. However, in the US, for example, the vast majority…

Welcome to the first edition of the Google Ads monthly news roundup! It’s my goal to help you understand what’s new and how to use it to strengthen your ROAS. I’ve divided this post into…

If a lead turned into a customer and interacted with you multiple times, which final touchpoint caused them to make the purchase? That’s what attribution modelling is all about. In this article you’ll learn you…

Every time your leads have to navigate away from your ad, landing page, or another touchpoint, there is friction. And friction means you’ll lose a certain portion of them. In the past, you had to…

When you first started your business, it was all about selling directly. Perhaps you’ve tried cold outreach, talked to the right people in your network, and held endless calls to explain your value. But as…