When panda was first launched back In February 2011, it had a dramatic effect upon the Google rankings of small businesses… …Many were crushed, some gave up on SEO, and businesses that relied upon Google…
At some point or another, it’s going to happen; whether it’s a rise in ad costs, a decline to conversions, or even a complete flatline in your ad groups or campaigns. It doesn’t matter how…
Quality score is one of the most important things to pay attention to inside your AdWords account. Amazingly, it does not even automatically show the figure next to your keywords by default. To make it…
There has been an ongoing debate among the SEO community that suggests that the importance of links in Google’s algorithm is decreasing, instead being slowly replaced by other factors such as social signals. But has…
Recently, a network engineer captured and listened to sensitive phone calls made to the FBI and the secret service… …And he used a simple loophole within Google’s place listings to make it happen, without anybody…
Google is finally making a change that should have been made a very long time ago, something that has caused headaches and frustration for countless AdWords consultants and business owners alike. In the past, it…
Google has been working on five new features since May of last year. Some of you may have started to see a couple of slight changes to Google Maps here and there, as they test…
Google has singlehandedly changed the world. It has fast-forwarded the growth and importance of the Internet, and provided us with an easier way to learn, play and navigate the gigantic web. It has become a…
Many of us don’t have the time to dig deep through our AdWords accounts on a regular basis. However, even if you spend less than an hour optimising your account, it’s time well spent… …Especially…
Relevancy is arguably the most important factor to pay attention to within your AdWords accounts. A lack of relevancy can cause your ads to get clicked on less, it can cause people to immediately leave…
How different would your life be if you could add an extra $10,000 to your income, working less than 15 hours a week as an AdWords Consultant? If you are a small business owner, marketer,…
Paid advertising has long been a powerful method for businesses to substantially increase the amount of revenue that their business generates. But it has one fatal flaw- we know that it is advertising, so we…
Back on November 2012, I wrote an exclusive post for Social Media Today that outlined the importance of Google authorship, and explained why everyone should take advantage of it. Since then, authorship has come a…
Despite the growing importance of social signals and the occasional clueless nutter claiming that “SEO is dead”, links still play a massive role in rankings. In fact, Matt Cutts (head of webspam at Google) recently…
Bounce rate is a figure that can be used to work out how many people are leaving your site without visiting any other pages on the site. You want your users to stay and interact…