There is so much advice out there regarding what you should and shouldn’t do when it comes to Facebook marketing. We are going to be going back to basics and taking a look at five of the common mistakes that up and coming Facebook marketers make.
They Post Too Often
It is very important to keep your audience engaged with your brand and remain at the forefront of their minds. But many people use this as an excuse to post too often. It is far more rewarding if you seek to push out quality over quantity.
Consider using a posting calendar, which determines when and what you will be posting. It will help you stay on top of things without overwhelming your audience.
Posts are Too Promotional
Facebook’s recent research has revealed that many of its users wish to see less overly promotional posts and more of what they really care about.
People don’t like to be sold to, it makes far more sense for you to lead with value and offer more compelling, interesting content. As a result, those that are interested in what you say will find their way to become a customer.
It was never a good idea to create promotional posts, but now that Facebook is actively seeking to reduce them, it would be smart to follow suit rather than be be regarded as an overly promotional marketer by Facebook – which could cause you problems further down the line.
Not Using Powerful Images
They say a picture paints a thousand words, and you have limited time to grab people’s attention as they are scrolling through Facebook.
Images provide you with a great way to stop users in their tracks and encourage them to read your material.
If you are not taking the time to source and use images that will really resonate with your audience, you are missing a big opportunity.
Dealing With Negative Comments Badly
To be frank, the bigger you become, the more haters you are going to acquire. Sadly, it’s just the way that the world works. So the first thing you need to consider is that you shouldn’t be taking the negative comments to heart.
Many choose to delete or not respond to negative comments, and they are missing a massive opportunity to turn the negative into a positive.
Show that you care, that you are human, and that you do listen to constructive feedback.