Social media has become one of the most popular ways for businesses to develop brand awareness and is becoming an increasingly important tactic.
Many new businesses take the wrong approach or make a fundamental mistake when getting started. Lets take a look at 5 tips to help you get started in the right way.
Strategy, Not Tools
In comparison to other marketing channels, social media is still new. As it has still not properly developed, it is constantly changing.
Many companies choose to pay for the latest tools and invest time in investing their staff in its use.
The issue is that many of these tools quickly become outdated, and it makes far more sense to instead focus on the overall strategy first and get their right before taking on any tool that may confuse things.
Align it To Your Overall Marketing Strategy & Target Market’s Demographics
Twitter, instagram, Facebook, Linkedin…
With so many different social media platforms and limited time to master them, you need to make a decision on which one would be most benefical to your business.
Make sure you study each platform and focus on the one that is most likely to be used by your target market.
(Hint- instagram is often used by a younger audience.)
Have a Plan For What To Do Next
For the most part, brand awareness is the goal on social media. It is hard to drive immediate sale due to the very nature of social media.
With that in mind, make sure you have a clear plan for the process that a lead will follow after finding your brand on social media.
It is important that in the beginning you establish a clear understanding of how you are going to drive awareness into purchase intent.
Track Your Efforts & Bounce Back From Your Failures
It is shocking how many people blindly operate across social media without any understanding of what their efforts are resulting in.
Make sure you track the end result after every little thing that you do, and more importantly- find out what went wrong in your failures and counter it by using a different strategy next time.