Category : seo


Local SEO – How To Rank in Google’s 7-Pack

Local Seo

On many local searches in Google, I’m sure you would have come across the 7-pack. It’s the box containing 7 websites that are taken from Google places. It has the address of the business as well as a letter – from A to G.

Getting your website to appear in the 7-pack is easier than you probably think. We are going to be taking a look at how it’s done today.

Step One- Claim Your Business

The first thing you need to do is claim your business by going here – If your business is not already listed, you will need to add it.

IMPORTANT– Make sure that you can accept mail from the address that you list it as. Google will mail you a post card that will be used to verify and activate your account.

It doesn’t matter if you use your home address for now, you can change this address later to whatever address you want the business to be listed at.

When you have claimed your business, you will need to wait around 10 or so days for the postcard to arrive before you can verify it.


Step Two- Use The Same Details On Your Site & in Your Google Places Account

When you have verified your business within Google places, you need to make sure the details across your places account and your website match.

This means the address and phone number needs to be identical throughout. And when I say identical I mean that literally. It’s no good having ‘street’ in one place and ‘st’ in another, Google will get confused.

If you have only just verified the account, you will need to wait a few days before you can change the address details.


Step Three- Build Citations 

Once your Google places account is set up properly and the address and phone number matches throughout, it’s time to start building citations.

Whoever ranks higher in the 7 pack has more citations, it’s really as simple as that. A citation is a mention of your website on one of the many directories.

You can get a whole list of places where you can build citations here, or you can use a service like this to do it for you.

Again, when building your citations, it is imperative that the address details and contact number that you use is completely identical to the details in your places account and on your website.

And that’s it! People make it much more complicated that it needs to be, when really ranking in the 7 pack comes down to correct address details and a high number of citations.

Good luck ranking in the 7-pack!

Local Seo

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Content is King- The biggest Myth in The SEO Industry

Content is King

Content is king! We have heard it more times than I care to count .The saying came about following Google’s Panda update; a change to Google’s algorithm that punished sites with thin or duplicate content on it.

It led to countless bloggers jumping on the bandwagon and writing about the importance of content when it comes to ranking highly in Google.

I feel that it is widely misunderstood and the saying itself leads to many new SEOs or business owners doing things that don’t make much sense – it’s just wasted time.

Many people argue that ‘all you need to rank highly in Google is remarkably written, unique content surrounding the niche you are trying to rank in’.

But how much truth is there behind that?

Whilst is it true that you NEED content to rank, and having duplicate or thin amounts of content on your site will do you more harm than good.

I want to make a point today about the lack of importance of the quality of that content. And point you in the direction of what makes more of a difference, and always has – the links pointing to that piece of content.

You see, the point that most people make is that Google is smart enough to recognise an amazing piece of content when it exists, and they know to rank it.

It’s not true. Google recognises content or websites that have a decent level of social buzz surrounding it, as well as strong inbound links from relevant sources.

It can’t read the content. It has no way of telling the difference between the writing of a professional writer and a two year old.

It can only notice the difference between the number and quality of links and social signals coming into that piece of content.

So with all that in mind….

…Stop fretting that the home page of your business’s site was written by you and not a high profile writer;

…And Stop paying big bucks to a blogger that is creating content just for the sake of creating it.

Instead, write for both the search engines and your audience.
To write for the search engines means to naturally including your target keywords in key areas throughout the content, tags and headers.

To write for your audience means to ensure your content makes sense and directs readers towards conversion.

And then, focus on building quality links and social signals.

You will find that ranking highly in Google has very little to do with the misconceptions surrounding the saying ‘content is king’ and more to do with the links and social buzz.

Content is King

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Why Negative SEO Is a Good Thing For SEOs


Negative SEO has been causing more and more problems, as Google’s algorithm gets stronger.

For those of you that don’t know, negative SEO is where somebody will deliberately send spammy links to a website in order to get it removed from the search results.

Normally, the reason behind it is to take the competition out so that their website ranks higher instead.

Negative SEO has started becoming more common since Google changed their algorithm to counter SEOs that were ranking highly through ‘manipulative’ techniques.

But in doing so, those same changes to the algorithm would also make it easy for people to mimic those manipulative techniques to take out competing sites in the search results.

But here’s the thing.

Google are well aware of the situation, and it has actually caused them to make more changes to the algorithm to stop the rise in negative SEO…

…and as they move forward and develop their algorithms, they will continue to cater for the fact that negative SEO exists and could cause massive problems if they create an algorithm is too harsh.

Then end result?

A situation where Google is stuck between a rock and a hard place.

They want to make it harder and harder for SEOs to easily rank on the front page of Google. But at the same time, they can’t create an algorithm that is too easily manipulated by people utilising negative SEO.

It means that they will have to come up with something incredibly clever to prevent the countless SEOs that have created a system for ranking on page one.

SEO-Image                                                                                      image credit – conifer marketing

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A $100,000 per Month Affiliate SEO’s Keyword Research Tactics

Affiliate SEO

If you are on our email list or saw our last blog post, you probably realise by now that an SEO storm is brewing.

One of the most well respected people in the SEO community is preparing to launch a product that is set to overturn the industry. (Check it out here)

His previous products featured him, and him alone. This time, he is getting in some of the most talented folk around.

Many of them have been behind the scenes for a long time. They have been working on their own projects, and refusing to share what they know with anybody else.

But he has managed to get a bunch of them to offer what they know in this launch. (they are consistently making $100,000 + every single month from client or affiliate SEO, so they know a ton!)

I’m going to be sharing a few little things to do with keyword research for affiliate SEO that were taught in the prelaunch content. If you would rather learn it directly from them, sign up here.

Let’s get into it.

So the affiliate SEO (Dan Anderson) talked about using a different approach to keyword research to what everybody else is doing.

Most people slam some keywords into the keyword planner and base their research around that.

Dan claims that the problem with that is that everybody else is doing it. As a result, almost all of the related keywords that you find in there will be difficult to rank for.

Instead, he advises to use your brain first, and the keyword planner to check their search volumes second.

There were 4 specific things that he mentioned:

First of all, he talked about finding non-obvious keywords related to the product that you are promoting. So for example if you were trying to promote a health product, you could find the scientific meaning behind it and rank for that.

Secondly, he talked about targeting niches with tons of long tail keywords. In these niches, you can avoid the competition by sneaking your site onto the front page for a ton of longer keyword that are related to your target niche.

Thirdly, he advised that you should pay attention to new and untapped niches that are coming onto the scene. If a new health pill is due to be launched, rank for it now to prepare for when everybody is trying to buy it.

Finally, he mentioned a tactic involving foreign niches. There are far less SEOs trying to rank for keywords in different languages. So, you can rank for them and still promote the same products to different countries.

That’s all. If you want to learn more or feel it would be better to learn this stuff from the master himself rather than little old me, sign up here.

Affiliate SEO



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How 3 Guys Generate Over $300,000 Per Month From Simple SEO

SEO Money

Just over 2 years ago, everything we knew about SEO and getting a website onto the front page of Google completely changed.

To start with, some of the links we were building just didn’t work any more. In fact some of them started to even harm my sites!

Then, all the content we had created simply stopped appearing within Google – it just wasn’t being “indexed”.

We had been hit by one of the major changes that happened to Google.

At the time, we had a load of sites that were making us money; money that we were relying on.

We had to find a way to replace that income – fast.

We spent the best part of 12 months trying and testing out a ton of new techniques, trying to find someone who could teach us what was really working.

And then we found someone that really knew how it was done…

…SEO became easier than ever before,

…and all we had to do was follow a simple step-by-step system.

A system that sent our websites to the front page of Google every time we have used it

Our websites have remained there ever since.

We have never before released the precise sources where we go to learn SEO.

But this information, this teacher, is far, far, too good not to share with you.

Here’s the bottom line…

We have NEVER promoted anything or anybody else unless that something changed everything about the way our business works.

So, when we tell you that this is something that you HAVE to see – we mean it.

If you have ever struggled with SEO in the past, if you want a way of making an additional income stream and if you want to learn exactly how a beginner can get a website on the Google front page within just a few weeks.

You NEED to check this out. This guy makes it easy, he is hilarious to watch, and he has overturned the SEO industry and the case study features 3 SEO’s making $300,000 from SEO.

And when 3 people have a combined annual income of 3.6 million, you should probably listen to what they have to say.

You can check it our here.

It will blow your mind, we promise.

SEO Money

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5 Essential Things To Watch For Ranking Highly In Google

things to watch our for in google

We are going back to basics today when it comes to SEO, exploring 5 of the most important things to pay attention to when it comes to ranking highly.

Regardless of Google’s past, present and future algorithms, and any penguin, panda or furry update that they bring out; these 5 things will always remain important.

Lets get started.

Page Loading Speed

We will begin with one of the most overlooked yet vastly important things to do with your site; it’s loading speed.

Google have actually publicly announced that they actively use this as a ranking signal. If your site is slow, it will most likely not rank.

Keyword Positioning

How you position your target keywords will determine how much Google knows about your site. If your site doesn’t have it’s keywords in key positions, you will struggle to rank.

On the other hand, with today’s algorithm, keyword stuffing could seriously hurt you.

Smart and natural-looking placement of your target keywords is necessary in your title/description/alt tags, your content and your headers.

Link Relevancy

The links that you build need to be from related sites for the most part. The bottom line is that it’s very easy for Google to identify a site that has had shady link building tactics performed on it. (the site’s links will be from unrelated sites.)

Whilst it is okay to have links from some irrelevant sites, make sure you create a base of relevant links to protect your site.


If visitors are coming to your site and leaving immediately because they don’t like it, Google knows.

Not only that, but they punish/reward you based on the amount of engagement that your site is getting.

Therefore, the layout, responsiveness and content of your site needs to be engaging to it’s users in order for your site to rank well.


A site isn’t going to go far without quality content. It’s essential that you fill your site up with as much relevant quality content as you possibly can.

If you use any type of thin or duplicate content, it will have a reverse effect and you will be punished harshly for it.

things to watch our for in google


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The Death Of Private Blog Networks?!? (And SEO Forevermore)

The death of pbns

Apparently, it’s that time again…

You know, that time where Google gets fed up of SEOs abusing a certain technique, so they find some way of taking out a few of the guys using the tactic.

Then, they go on to make a big deal about it…

The SEO community goes wild. Some online businesses take a hit to their incomes, and many quit.

It’s all a big PR stunt. It happened with guest blogging, and rest assured it will happen again.

Remember, Google want SEOs to fail miserably so that everybody turns to adwords. (They do make $100 million a DAY from adwords, after all)

Here’s the bottom line.

Yes, some private blog networks were recently deindexed. And yes, certain people did take a big hit to their rankings, and therefore their incomes.

But the people that know how to set these things up properly were mostly fine.

Now, our private network is not particularly big. We just use it to rank a few clients and our own sites.

But because we take care to cover our tracks and hide our networks, and ours is small and targeted, we didn’t take a hit whatsoever. Our rankings stayed the same.

If you take one thing from this blog post than make it this:

Don’t fall into the trap of believing the latest hype surrounding Google and their war against SEOs….

…Instead, take the time to figure out what is really going on; from people that really know what they are doing.

If you want to learn more about the topic, I want to point you into the direction of the guys that know their stuff.

Here are some blog posts for you to check out.

Alex Becker @ Source Wave (Makes $200,000 a month from SEO, and works alongside some of the smartest SEOs around.)

Glen @ Viperchill (His private blog network is worth $150,000. 5% of it was de-indexed. But he makes a TON from his network and will continue to do so…)

The death of pbns

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SEO Is Dead!?! Enough Is Enough

seo is dead

We have had enough…

Enough of the claims made by people that never really ever understood SEO.

So no, this isn’t yet another “SEO is dead” article created by a but-hurt business owner that bought 5000 links from fiverr and got his site penalised.

Anybody that is actively in the SEO industry, studying the algorithms and has played with a range of tactics for getting sites ranked will understand that SEO is still alive and kicking.

We study the search engines and constantly analyse sites that are appearing on the front page…

…We take a look at the structure of the site itself and use tools to work out exactly how they have built links to build trust in Google’s eyes. (Yes, links are still important to get ranked, little has changed.)…

…And here’s the thing:

We see big brands ranking highly that have acquired trust through a completely natural process as a result of being a popular brand.

We see sites that were created 2 weeks ago ranking on the front page using some really powerful links from other sites that they either own or negotiated a deal with.

We also see sites that have used nothing but manipulative black-hat type spam; ranking extremely highly for competitive terms.

Admittedly, the spam is crafted more intelligently to be more deceiving than it was a couple of years back, because changes to the algorithm have stamped down on a lot of it.

But the point is, spam still ranks. People are still building links and ranking (We are too). So based on the fact that we are still doing SEO and getting results, and watching as thousands of others do the same, we can confirm that SEO is definitely not dead!

Here’s the bottom line:

If you ever want to figure out if SEO is dead, there is something very simple that you can do.

Ask yourself this: Is there still a search engine that returns content to users based on words and phrases that users type in? Then ask: Does the search engine return that data using some kind of algorithm?
If the answer is yes, then you can be pretty sure that SEO is not dead. For as long as an algorithm (not a real person) decides what content appears for certain queries, it can be fooled or manipulated in some way or another.

Think about it…

There are countless different metrics that the search engines analyses to determine a site that is worth ranking. Practically all of those metrics can be changed in some way by SEOs.

So the next time you read another article that claims that SEO is dead, remember that we and countless others are still here ranking sites on the front page of Google.

seo is dead

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How To Make Sure Your SEO Traffic Converts

Paid Traffic Platforms

There aren’t any obvious metrics that indicate success or failure with SEO like there is with a lot of paid traffic.

With PPC, you can compare different keywords against each other, analyse conversion and click through rates, and easily identify areas of your account that work well, and areas that don’t

With SEO, you don’t have the same ability to analyse what is and isn’t working. It is also harder to make sudden changes to your SEO strategy & the keywords you are targeting, since it can often take a couple of months of solid work before any progress is made.

This means that you need to get things right from the beginning. You have to make sure that you are targeting keywords that your target market would actually search for.

The first step you need to take involves identifying your target audience. Dig deep into your market and work out exactly who it is that you are trying to target.

If you have multiple products or services you will have multiple types of target audiences. In this case, make sure that you work out which segment would be the most profitable, and start with that one. Once you have made progress, you can move onto the next.

After you have worked out who your target market are, you now need to figure out what keywords this audience are likely to use when using the search engines to search for something related to your product or service.

When doing this, it is important to understand the different layers of purchase intent. Once you understand it, you will be able to quickly differentiate between keywords that are likely to convert and those that aren’t.

For example, the keyword: “buy red shoes now” is far more likely to convert than the keyword: “should I buy red shoes”. It is easy to identify which keyword has a higher level of buyer intent.

If you can quickly look at keywords and work out the level of buyer intent, you will find it much easier to choose which keywords to target.

In some cases, it might even make sense to try and rank for a keyword with low level buyer intent, if the competition and search volumes make sense for you to do so.

There is no set in stone metric to help you determine whether or not your SEO traffic is going to convert. That’s why it is important to use your brain and really get inside the minds of your target market.

SEO flat design

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4 Ways To Increase Click Through Rates On Your Site’s Organic Listing

How To Increase Click Through Rate

It’s not always necessary to increase your SEO rankings to get more visitors to your website. There are a few tricks you can use to make your website’s listing stand out from the rest. It will draw more eyes to it & get more clicks- meaning more visitors and sales!

Let’s get into it!


Make Your Title Tag More Compelling

In the SERPs, the title tag appears as the bold clickable link. It is the first thing that a browser will look at to decide if the site is worth visiting.

It amazes me how many businesses fail to make this compelling enough. It’s essential that you get into the mind of the consumer- and match the title tag specifically to what they are looking for.

Of course, the title tag is one of the most important factors when it comes to ranking, so you need to get your target keywords in there. But, do it in a way that makes your business stand out from the crowd.


Stand Out With Your Meta Description

The Meta description appears directly underneath the title tag, and most businesses use a boring description of their company.

The thing is, the title tag has already described the page that they will be landing on- so repeating it in a different way underneath just doesn’t make sense.

Why not present a USP here, something that makes you stand out from everybody else. It could be free shipping, new customer discount, or your price if you are the cheapest.

Anything that makes you different from the rest should go here.


Adjust To Current Events

This is something that you can do with both your title tag and Meta description. If a seasonal event like Christmas is coming up, why not take advantage of it?

If your product is something that people would likely buy as a present, switch your title and description over to capitalize on it.

If somebody is looking for something specifically for Christmas, seeing what they are looking for with a mention of Christmas next to it will dramatically increase the chance of them clicking.

You need to make sure you do it in advance though, you want to make sure you give the search engines enough time to crawl your site and place the new data in their search results. 


Google Authorship- Happy Face = More Clicks

I expect you have already noticed that some listings in Google have a person’s picture next to them. Did you have any idea how much this affects click through rate? It’s massive!

Take a decent, smiley photo of yourself, or anybody else that could represent your business. Then, use this guide to get that photo to appear. Simple!

How To Increase Click Through Rate

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Google Panda 4.0 Is Here- Were You Affected?

Panda 4.0

Google’s latest panda update came out recently- on May 19th. It affected approximately 7.5% of English queries; which is massive.

The panda update primarily focuses on eliminating sites from the SERPs that had thin or duplicate content on them. Many will argue that it also targets sites that have badly written content on them, but this isn’t entirely true.

I’m not suggesting that you should fill your site with bad content, I’m merely saying that we have ranked sites with badly written content as a test. Google just can’t tell the difference between remarkable, good, and bad content right now, as much as they would like to pretend they can.

Panda often hurts small businesses and websites that probably shouldn’t have been punished, and it seems that Google has recognised this.

Matt cutts; the head of the webspam team at Google, mentioned that this latest update to panda will pave the way and set the groundwork for a softer, more gentler version of panda.

Hopefully, this means that we can expect to see reappearances for some of the innocent small businesses that have unfairly disappeared from the search results.

Whether or not Google will actually begin to implement this is another thing altogether, as Matt Cutts so often says one thing and does the complete opposite.

So what exactly did this latest panda update effect, then?

Well quite frankly, much of the same, so not much to comment on that. Just take a look at some of our older guides to overcoming and preventing Panda.

It is however rumored that press release sites took a massive hit. With sites like PRweb seeing traffic drops of 71%, and prnewswire taking a 63% drop.

What about you guys? Have you experienced any traffic drops? We have been sure to maintain high levels of unique content everywhere to prevent it happening to ours. So we have been fine.

Panda 4.0

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How To Find Out If Your Site Has Been Penalised By Google

How To Check For a Google Penalty

There are a number of different ways to get penalised by Google. I recently blogged about the ways to prevent your site from being penalised.

But how do you really tell?

Of course, the obvious answer is simply to ask; have your rankings dropped off? But with so many other causes for loss of rankings, that isn’t always an accurate way of telling.

The first thing to do is to work out whether it was a manual penalty dished out by one of Google’s employees, or whether your site simply triggered an algorithm penalty.

If you are penalised manually, your site will disappear from Google’s index completely. So to check, simply Google your site’s address.

In order to overcome a manual penalty, you will need to fix the issues and then submit a reconsideration request.

If you get penalised by Google’s algorithm, you will still be able to find your site in Google’s database. If you were to search for your brand name, you are probably still going to see your site in position one.

What normally happens with an algorithm penalty is you will find your site’s target keywords will have been knocked back by about 10 pages.

So if your keywords have dropped back by 3 pages, I wouldn’t automatically assume that you have been penalised.

Something may have changed with your site itself. Or, you may have lost an extremely powerful link that was the cause of your previous success.

So really, to determine whether loss of rankings was caused by an algorithm penalty or a change to your site/inbound links, the tell tale sign is to see how far back your keywords have dropped.

Google actually warn you if they notice anything suspicious with your site, and you can find out if you have been penalised. To check for any warning signs simply log into your webmaster tools account.

You can use Google analytics or any rank tracker to see if your target keywords have dropped off dramatically, or if traffic levels have dropped overall.

And that’s it, I wanted to keep it simple and straight forward because checking your site for a Google penalty really is simple.

How To Check For a Google Penalty


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How To Use an SEO Silo Structure To Rank Highly In Google

how to setup an seo silo

When we started working with a web designer to redesign the site for our Bristol seo company, we didn’t realise it would actually have a negative effect on our rankings.

We dropped off the front page for keywords like “seo company Bristol”, then we started to lose traction on some of our biggest keywords like “Bristol seo” and “seo Bristol”

At first we thought it was the latest penguin 3.0 update, but the seo tactics we used to get it ranking were safe, so it couldn’t be.

Then we realised that our new site was missing something after it got redesigned- its silo structure.

If you want proof of the benefit to using a silo structure to rank highly in Google, we are that proof.


What is a Silo Structure?


A silo structure is where you focus on ranking a certain page on your website using multiple posts of content which link to that page.

Silo structures can get complicated if you are ranking different categories all from the same website.

But in its simplest form; here’s what you need to do:

Create 10 articles with 400-500 words of content and post them onto your site, as separate posts…

…. It is essential that the content is of the same topic as the keyword you are trying to rank for… 

….So if you are trying to rank for SEO Bristol, the content needs to be about SEO.

…. Then, you link back up to page that you want to rank (home page in our case)

After we accidentally lost the 10 articles that were linking to our home page, we lost our rankings. So you can see that it really works.

You need to make sure that the content you use is unique and not duplicate, but quality is not as important.

The articles we used in our original silo structure were acquired for $1-2$ each, and it worked for us.

You don’t need to focus on writing amazing content, simply because it is not necessary to rank.

However, we are rebuilding our silo structure using good content written by us. That is because we want to create a respectable brand and only use content that people want to read.

So it’s up to you which route you want to take. You can create either good content or acceptable content for your silo structure. Either way it will give you a safe lift to your rankings.

how to setup an seo silo


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Penguin 3.0 Is Coming- Should You Be Worried?

penguin 3.0

We can probably expect to see penguin 3.0 released within the next few weeks.  This interesting post claims that it will come out on may 23rd, and I wouldn’t be surprised if they are right.

So what can we expect from the upcoming update?

Well, the point of penguin in the first place was to target things like spammy backlinks, exact match anchor text, optimised anchor texts, & paid + irrelevant links.

Considering that all refreshes of penguin have mostly just done a better job at penalising sites utilising the above tactics, you can probably expect to see more of the same.

Now whilst we can only really guess at what the engineers over at Google are cooking up, we can make a calculated guess based on what Google are focusing on at the moment.

So lets take a look.

Guest Blogging– Google has been on a rampage against guest blogging networks recently, de-indexing 2 main ones completely.

If you managed to slip through and suspect that much of your rankings come down to guest blogging links, I’d be worried.

Since Google has clearly taken a stance against them, it would make sense to stop guest blogging for links altogether, and remove or no follow the ones you have currently.

Irrelevant/Low Quality Links- You are probably well aware of the importance of building only high quality links from sites that are similar in nature to yours.

Well you can probably expect penguin 3.0 to take more action against this.

If you have been consistently building irrelevant or low quality links, I’d be worried.

Unnatural Anchor Text- It was very easy for Google to penalize sites that had been acquiring rankings through repetitive use of the same target keyword.

All they had to do was target sites that had used the same anchor text an unnatural number of times.

Based on the updates to penguin in the past, we can only expect for them to crack down on this even further.

Make sure you are diversifying your anchor text, and make an effort to remove, disavow, or nofollow exact match links- if you think you have too many of them.

When building links, focus more on brand, url, click heres and longtail anchor text versions of your target keyword.

With penguin 3.0 just around the corner, SEOs that haven’t been careful with their SEO will suffer. Hopefully you aren’t one of them.

If you want to cover all angles and protect your site from all current Google updates, check out this post:

how to prevent your site from being penalised by Google


penguin 3.0

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3 On-Page SEO Tricks You Probably Never Knew Existed

on-page seo tricks

In the complicated world of SEO, things are always changing- but a certain aspect of SEO rarely does. The fundamental on-page strategies to achieving great rankings are pretty much set in stone.

But many of you may be unaware of what Google is actually looking for in a site that is worth ranking. Hopefully these 3 unusual tactics will shed some light.

Layered Internal Linking (The Silo Structure)

Most SEO experts out there know that linking internally throughout their sites is very important. It helps pass the flow of link juice throughout the site, and you can help inner pages rank as a result. But some of them might not know how to efficiently use internal links to completely control the entire flow of the site’s link juice. It’s called a silo structure.

In a silo structure you have the most important page at the top of the silo, and that page links to related similar long-tail pages that have less competition. When used correctly, you can build links to the important page at the top of the silo, and power will automatically be passed through to the inner pages because of the way that the silo is set up.

For an idea of how this works in practice check out this page- This page is the important page at the top of the silo, it’s aiming to rank for “sell house fast”.

At the bottom of that page you will find links to different cities, which link to pages such as this one: This inner page is trying to rank for “sell house fast London”. All of the inner pages link back to the important page, which controls the flow of authority to ensure Google knows just how important that page is.

Trust Me Because You Trust Them (Outbound Authority Links)

Another trick that will encourage high search rankings is to effectively link out to authority sites. Going back to the sell my house fast example, that page links out to RightMove, an authority site within the housing market.

Because that page links to an authority site, Google gives more credit to the page that links to the authority site, and begins to see it as an authority too.

The trick is to link out to an authority site that is related to yours. You can use relevant pages on Wikipedia, which Google sees as a massive authority.  

Higher Perceived Value (Images & Videos)

Everybody knows that a website with interesting videos and attractive images on them will please their visitors and keep them on the site longer. And Google knows it too.

Google actually perceives sites with images and videos on them to be of higher value. So now you have no excuse for not having them! Have you got any interesting on-page tricks that you use to rank your sites? Share them below!

on-page seo tricks

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