There aren’t any obvious metrics that indicate success or failure with SEO like there is with a lot of paid traffic. With PPC, you can compare different keywords against each other, analyse conversion and click…
There is a great deal of information inside Google Analytics that can be used to help with your AdWords efforts. Today we are going to be taking a look at 3 different reports inside analytics…
We can all agree that the higher your click through rate is, the better. But with so many different factors determining CTR, it’s impossible to simply judge CTR without first taking those factors into account….
Over time, you are almost always going to find that the CPC on your keywords is going to go up, not down…. Bids get increased to keep up with the competition, the competitors increase theirs…
Adwords can be pretty complicated at the best of times. You have different metrics like quality score and click through rate to track. You have to make sure that you watch your account closely for…
Google have announced that they are going to be removing the author images that show alongside websites that have claimed their authorshop via Google+. (In other words, they are taking down the selfies next to…
Whenever you take on a new AdWords account, there are 12 steps that will help you be more productive and help your accounts perform better. This list is more aimed at the PPC account manager-…
It’s no secret that Claire has made a killing by selling products and consulting through webinars. Having worked with Claire for years, I’ve been in a good position to watch her business transform massively after…
It’s not always necessary to increase your SEO rankings to get more visitors to your website. There are a few tricks you can use to make your website’s listing stand out from the rest. It…
Adwords can be pretty overwhelming, especially for newcomers. There are different metrics to track, improvements to make, and constant learning to be made. We are going to be looking at 5 different mistakes that marketers…
We live in a day where brand recognition is everything. Trust doesn’t come easily, and it takes repetitive brand exposure to a consumer before the consumer is ready to make a purchase. On average, around…
When you have been working in the same PPC account for a while, you might begin to miss certain things. Getting a fresh set of eyes on an account will help spot the obvious errors…
You are in a constant battle with your competitors. You are fighting over the prospects that are interested in you and your competitor’s products or services. The better job you do of encouraging those prospects…
Right now, the CEOs at many SEO agencies are running around like headless chickens because the foundation for their entire business has just crumbled beneath them. We wish they would just throw in the towel…
Everybody responds differently to marketing. Some people are more likely to take action if they experience a certain emotion. Some might be more likely to respond if they feel they are going to benefit in…