4 Ways To Spice Up Your Company Blog
With every man and his dog jumping on the blogging bandwagon in an attempt to boost their SEO, it can be hard to stand out from the crowd. Why should people read your company blog…
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The Death Of Private Blog Networks?!? (And SEO Forevermore)
Apparently, it’s that time again… You know, that time where Google gets fed up of SEOs abusing a certain technique, so they find some way of taking out a few of the guys using the…
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Google Will Remove The Second Line Of Ad Text For Ad Extensions On Mobile
Google has recently announced that they will be making a change to the ad copy across mobile ads in an attempt to improve performance. The change is set to start on October 15th, and Google…
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Google’s Algorithm Update Hits Local SEO
Google released yet another update back on July 24th, and the search results fluctuated so much that nobody really knew what it specifically affected. It wasn’t given an official name by Google, but the…
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The Essential Checklist For Launching a New PPC Campaign
It doesn’t matter how long you have been doing PPC. It doesn’t even matter if you become an expert capable of squeezing every last bit of profit out of any account… …If you are launching…
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Google Introduces Free Call Conversion Tracking
You are probably already well aware that your ability to make changes to your advertising and create the biggest return on your investment is largely determined by conversion tracking. Without proper conversion tacking in place,…
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Change To Google AdWords Makes Close Variant Matching The Only Option
At some point in late September, there is going to be a massive change to close variant matching in AdWords; a change that will see everybody using it. Previously, you had the option of turning…
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Pay Us $1,500 Or We Will Destroy Your Google Rankings
If there wasn’t already enough for us poor webmasters to worry about In the complicated world of online marketing, our efforts to try and rank highly in Google could be destroyed by an evil email……
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Can We Really Rank Higher In Google With HTTPS sites?
It’s official. Google has announced that they will be giving rankings boosts to sites that are HTTPS (adding a security certificate to your site). Here is an official statement made by Google on the topic:…
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Should You Register a Google Domain?
Google have recently announced that they will be allowing webmasters to register new domains directly with them; using Google domains. Rather than offering this service along with website creation tools, they are partnering with a…
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SEO Is Dead!?! Enough Is Enough
We have had enough… Enough of the claims made by people that never really ever understood SEO. So no, this isn’t yet another “SEO is dead” article created by a but-hurt business owner that bought…
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3 Site Changes That Will Make PPC More Efficent
We rarely take a close look at the structure of the site when it comes to PPC, like we do with SEO. Despite this, it is just as important. We are going to be looking…
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How To Make Sure Your SEO Traffic Converts
There aren’t any obvious metrics that indicate success or failure with SEO like there is with a lot of paid traffic. With PPC, you can compare different keywords against each other, analyse conversion and click…
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How To Improve Adwords ROI With Analytics Reports
There is a great deal of information inside Google Analytics that can be used to help with your AdWords efforts. Today we are going to be taking a look at 3 different reports inside analytics…
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What Is A Good Click Through Rate In AdWords?
We can all agree that the higher your click through rate is, the better. But with so many different factors determining CTR, it’s impossible to simply judge CTR without first taking those factors into account….
